Nuevo Insights: Harnessing Technology and Culture in Brand Strategy

Key Takeaways:

• Leveraging technology and AI can help businesses scale and be more efficient, but it's important to use these tools as collaborators rather than replacements for human creativity and problem-solving skills.
• Having clear processes and organization is crucial for success in the design industry and allows for more efficient workflow and client onboarding.
• Incorporating cultural heritage and personal experiences into branding can create a unique and meaningful identity for a business.
• Being intentional and strategic in branding and design can attract the right clients and differentiate a business in a competitive market.
• Constantly staying updated with industry trends and embracing change is essential in the ever-evolving field of graphic design. Brand strategy is essential for business success and involves understanding core values, mission, and target audience before creating visual elements.
• Staying up-to-date with industry trends can be overwhelming, so Naoma focuses on exploring new technologies and tools in her free time.
• Rest and play are important for preventing burnout and maintaining creativity.
• The future of Nuevo Studio involves staying boutique while expanding internationally and embracing remote work.
• Remember that others are more focused on themselves than on you, and it's better to face fear than to live with regret.

Chapters:

00:00 Introduction and Background

06:13 The Ethos of Nuevo and Incorporating Cultural Heritage

14:35 Leveraging Technology and AI in Design

22:34 Proud Projects and Creating Meaningful Identities

23:57 Balancing Authenticity and Expectations

24:06 The Power of Brand Strategy

25:46 Staying Ahead of Industry Trends

31:54 Preventing Burnout

36:08 The Future of Nuevo Studio

44:38 Embracing Fear and Avoiding Regret

EPISODE CREDITS:

Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.

Headshot by Brandlink Media

Introduction music composed and produced by Ashley Coffey

LINKS

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© 2024 Coffey & Code Podcast. All rights reserved. The content of this podcast, including but not limited to text, graphics, audio, and images, is the property of Ashley Coffey and may not be reproduced, redistributed, or used in any manner without the express written consent of the owner.