In this episode of the Coffey & Code Podcast, host Ashley Coffey sits down with Joe Pace, VP of Corporate Development at ASICS, to dive into the cutting-edge intersection of fitness, innovation, and virtual reality gaming. Joe shares how his journey—from launching a yoga startup to leading corporate ventures—led to the creation of DISC, ASICS’ first-ever virtual reality game, now available on the Meta Quest Store.
What You’ll Learn in This Episode:
The story behind Joe’s transition from a yoga startup founder to leading innovation at ASICS.
How ASICS Ventures explores new digital business models and emerging technologies.
Why community engagement is central to building meaningful and successful products.
How DISC, a VR game blending fitness with e-sports, is reshaping how we think about gaming and wellness.
Joe’s vision for DISC’s evolution, including its potential future in the global e-sports arena.
Key Takeaways:
ASICS is expanding beyond footwear into digital experiences that align with its mission of promoting “a sound mind and a sound body.”
DISC offers an innovative, full-body VR gaming experience designed to get players moving while having fun.
Community feedback through platforms like Discord is driving the next generation of immersive product design.
Corporate venture capital is a powerful tool for established brands to stay ahead in technology and culture.
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