The New Era of Agentic Commerce and Retail Media Begins!

Agentic Commerce, Retail Media, and the Human Experience: Season 6 Preview

Season 6 of The Retail Razor Show is here, and we’re diving into the future of retail through the lens of Agentic Commerce and Retail Media. In this trailer, Ricardo Belmar and Casey Golden introduce a season built around the collision of technology, content, and the human experience. As Agentic Commerce reshapes how consumers discover and buy products, Retail Media becomes the environment where every decision is influenced, measured, and optimized.

This season builds on the momentum from Season 5, where we explored resilience, digital marketing, sustainability, resale, marketplace strategy, and leadership in an AI saturated world. Now we move into a new era where AI agents may shop on behalf of consumers, and retailers must understand how Agentic Commerce changes engagement, loyalty, and the path to purchase. At the same time, Retail Media continues to expand as a core revenue engine and a critical part of the customer journey.

You’ll hear from innovators who are building systems powered by Agentic AI, leaders redefining Retail Media strategy, and operators proving that frontline teams can thrive when technology is designed to support them. This season explores how Agentic Commerce transforms merchandising, planning, and customer experience, and why the human connection still matters more than ever.

Follow the show on Apple Podcasts, Spotify, Amazon Music, TuneIn, iHeartMedia, YouTube, and Goodpods. Stay connected with us on LinkedIn, Blue Sky, Threads, and Instagram.

If you want to understand where retail is heading in 2026, this is the podcast for you!

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Chapters:

00:00 Cold Open 

00:23 Intro to Season 6 

00:50 Reflecting on Last Season 

01:38 Introducing Agentic AI 

01:51 The Role of Media in Retail 

02:09 Human Connection in a Digital World 

03:02 The Era of Agentic Commerce 

04:03 Looking Ahead: Innovators and Leaders 

04:44 Stay Connected and Engaged

Meet your hosts, helping you cut through the clutter in retail & retail tech:

Ricardo Belmar is an NRF Top Retail Voice for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360 has named him a Top 10 Thought Leader in Retail and AGI, a Top 50 Thought Leader in Management, Careers, and Transformation, and a Top 100 Thought Leader in Agentic AI and Digital Transformation. Thinkers 360 also named him a Top Digital Voice for 2024 and 2025. He is an advisory council member at George Mason University’s Center for Retail Transformation and the Retail Cloud Alliance. He was most recently the partner marketing leader for retail & consumer goods in the Americas at Microsoft.

Casey Golden, is CEO of