DIG’s Recipe for Community, Loyalty, and Storytelling | Jessica Serrano, CMO by @Cassie Tucker

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Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of DIG. Jessica shares the unique challenges that come with localized marketing, strategies for building a strong loyalty program and tips for aspiring CMOs. DIG is a fast casual, scratch food restaurant concept with locations from New York, NY to Washington D.C.

Key Takeaways:

// Use social media channels to tell behind-the-curtain stories and share unique experiences alongside your brand.

// Local marketing requires research of the target community – observe the community through intensive good neighbor tactics. The community will dictate how the brand will show up and where.

// Brand loyalty programs should deepen the relationship you have with your consumers, not just providing periodic discounts. Take your loyalty programming from transactional to relationship-driven.

// Once you deepen the relationship with the consumer, you can provide other ways to reward them for their loyalty like early access programming, surprise and delight moments and more.

// New ideas and innovation can come from listening directly to your consumers' wants and needs.

Connect with Jessica: LinkedIn

Follow along with DIG: Website / Instagram

Connect with Ally: LinkedIn / Instagram

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