Why You Should Be Customer-Obsessed as a Brand Marketer | Paige McCloud of Victoria’s Secret

What does it really mean to be customer-obsessed in today’s ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria’s Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she’s shaping the future of retail storytelling—while offering practical advice for marketers looking to evolve their careers and deepen their connection with their audience.

Key Takeaways:

// What it really means to be customer-obsessed—and how to build that mindset into your brand’s DNA

// The evolving role of experiential and in-person activations in retail marketing

// Skills marketers need to execute memorable IRL brand experiences

// Common traps brands fall into when trying (and failing) to be consumer-first

// Strategies to stay inspired and avoid burnout as a brand leader in a fast-paced industry

Connect with Paige: LinkedIn

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