What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when working with creators and how to think beyond vanity metrics. She offers a fresh perspective on how earned media can drive real growth, the underrated power of organic partnerships, and how to build content strategies that resonate in a noisy market. 

Key Takeaways:

// How to measure what actually matters in podcast and content partnerships.

// Why putting a human face to your brand is essential for audience connection and content performance.

// The biggest mistakes brands make when working with creators—and how to avoid them from the start.

// How to align partnership goals with outcomes that match your brand's stage and strategy.

// Why video matters in podcasting today, and how to use platforms like YouTube for visibility and discovery.

// How to build better relationships with media partners by treating them like people—not just placement opportunities.

Resources from HubSpot:

The State of Marketing in 2025 [https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?hubs_content=blog.hubspot.com/&hubs_content-cta=The%202025%20State%20of%20Marketing%20%26%20Trends%20Report%3A%20Data%20from%201700%2B%20Global%20Marketers]

The Power of Partnerships + Innovation [https://blog.hubspot.com/marketing/the-power-of-partnerships-and-innovation-according-to-new-balances-calvin-goncalves]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Why Your Brand Partnerships Aren’t Working (And How to Fix Them) | Carly Baker of HubSpot

In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I’m sharing the biggest lessons I’ve learned along the way: why nothing is permanent, how to pitch yourself (even when you’re scared), the value of taking risks early, and how to constantly reassess what you actually want. If you’re feeling stuck, uncertain, or just in need of some honest perspective on what it means to build a fulfilling, self-made career—this one’s for you.

Key Takeaways:

// Why taking risks early in your career can pay off in unexpected ways

// The power of pitching yourself—and how to do it with confidence

// What it really means to grow your skills outside of a traditional career path

// How to build lasting relationships without expecting instant returns

// Why self-awareness and reflection should be part of your career strategy

// How side projects (like a podcast!) can turn into major career opportunities

// How to own your story—even when it’s still being written

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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How I Built a Career by Taking BIG Risks and Pitching Myself

In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space. 

Key Takeaways:

// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation

// Why your brand voice is your first (and most important) impression

// The key elements of crafting a bold and authentic identity that connects with today’s consumer

// How to create content that educates and entertains in a regulated industry

// Why standing for something real gives your brand staying power

// How to balance storytelling with compliance and still be creative

// Lucas’ advice for launching a disruptive brand in 2025 and beyond

Connect with Lucas: LinkedIn [https://www.linkedin.com/in/lucas-kraft/] 

Learn more about Wonderbelly: Website [https://wonderbelly.com/] | LinkedIn [https://www.linkedin.com/company/wonderbelly]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.instagram.com/marketinghappyhr/] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/company/marketing-happy-hour] |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.threads.net/@marketinghappyhr] ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.tiktok.com/@mhhpodcast] | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/marketinghappyhr]

The Formula for Standing Out in a Crowded Market | Lucas Kraft of Wonderbelly

BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen brands make in the creator economy—from avoiding vanity metrics to building smarter partnerships that go beyond the sponsored post. Whether you’re a marketer looking to grow your brand, or a founder hoping to dip into influencer marketing for the first time, this episode is packed with tactical advice you can use right now.

This episode is in partnership with Popular Pays by Lightricks.

Key Takeaways:

// The difference between an influencer campaign that drives ROI vs. one that falls flat

// Common mistakes brands make when working with creators (and how to avoid them)

// Creative ways to collaborate with influencers beyond sponsored posts

// Tips for streamlining creator partnerships using a platform like Popular Pays

// How SafeCollab helps mitigate the biggest risks in the influencer marketing process

Connect with Theresa: LinkedIn [https://www.linkedin.com/in/theresa-gaarde-120516/] 

Learn more about Popular Pays: Website [https://popularpays.com/] | LinkedIn [https://www.linkedin.com/company/popular-pays/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab]⁠⁠⁠

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How to Scale Your Influencer Marketing Collaborations | Theresa Gaarde of Popular Pays by Lightricks

In this episode, I’m joined by Kelly Gordon, a recruiter at Creative People [https://www.creativepeopleinc.com/], to talk all things networking, personal branding, and how to stand out in today’s job market—all without sounding like everyone else in their DMs. Whether you're actively job hunting or just starting to think about your next move, this episode is packed with practical advice to help you build better connections, communicate your value, and attract opportunities long before you need them. Kelly also shares what’s working *right now* for candidates landing interviews and how to use platforms like LinkedIn more intentionally.

→ Want more? We’re hosting a live webinar on April 23rd at 1pm EST on A Recruiter's Guide to Standing Out in a Crowded Job Market—from elevator pitches to personal positioning. Sign up for the interest list here: https://bit.ly/webinar-april-2025

Key Takeaways:

// What to send recruiters in your initial outreach (title, scope, salary, portfolio, and more)

// How to move beyond the “I’d love to pick your brain” message and create genuine value

// Why managing your expectations with online networking is key to avoiding burnout

// Creative ways to build relationships with recruiters before you need a job

// Quick-fire tips for resumes and LinkedIn profiles to make yourself more discoverable

// How to build your personal brand so the right opportunities come to you

Connect with Kelly: LinkedIn [https://www.linkedin.com/in/kellycgordon/] | Instagram [https://www.instagram.com/kellyfromlinkedin/]

Learn more about Creative People: Website [https://www.creativepeopleinc.com/] | Instagram [https://www.instagram.com/creativepeopleinc/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab]⁠⁠⁠


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Recruiter Talks: Selling Yourself, Networking + Landing Roles | Kelly Gordon of Creative People

Get job openings + marketing updates direct to your inbox, every Thursday: Join the email list [https://mhh-email-signup.myflodesk.com/edc36e91-301d-4078-84ce-201657ec081f]

How do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People’s activewear line into a standalone force with over 50 stores. She shares the key strategies behind building brand momentum, crafting authentic influencer partnerships, and leveraging experiential activations to deepen customer loyalty. Plus, we dive into what it takes to cut through the noise in today’s crowded market, test and refine marketing strategies, and turn in-person experiences into measurable brand impact. 

Key Takeaways:

// Scaling with Intention – How FP Movement positioned itself as an independent brand while staying true to Free People’s DNA.

// Beyond the Feed – FP Movement’s approach to influencer marketing that actually drives conversation and ROI.

// IRL Impact in a Digital World – Why experiential marketing still matters, how FP Movement measures success, and the role of data in shaping future campaigns.

Connect with Courtney: LinkedIn [https://www.linkedin.com/in/courtney-wartman-weis-1729964a/] | Instagram [https://www.instagram.com/cw2586/?hl=en]

Learn more about FP Movement: Website [https://www.freepeople.com/fpmovement/?ref=logo] | Events Calendar [https://fpmovementevents.freepeople.com/] | Run Day in Your City [https://fpmovementevents.freepeople.com/pages/runday]

The Corner Nordstrom Pop-Up [https://fpmovementevents.freepeople.com/pages/fp-movement-at-the-corner-nordstrom-ny] (through April 27, 2025)

FP Movement Studios:

 * Austin [https://fpmovementevents.freepeople.com/pages/fpmovementstudioaustin]

 * Chicago [https://fpmovementevents.freepeople.com/pages/fpmovementstudiochicago]
 * New York [https://fpmovementevents.freepeople.com/pages/fpmovementstudionyc]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

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Turning Community and Experiences into Brand Loyalty | Courtney Weis of FP Movement

Solo Episode - Networking doesn’t have to feel awkward, forced, or transactional. In this episode, I’m breaking down how to build meaningful connections that actually lead to opportunities—without feeling weird about it. Whether you're a corporate marketer, an entrepreneur, or just starting out, I’ll share practical networking strategies you can use today.



Key Takeaways:

// Networking starts before the connection request. Engage with people’s content to get on their radar before reaching out.

// Make your outreach personal. Reference something specific to show genuine interest.

// Your network is your greatest asset. Whether you’re in a 9-5 or self-employed, exposure is everything.

// Focus on building relationships, not transactions. Offer value and be intentional with your connections.

// Challenge: Take 3 small networking actions this week! 

Creative People’s LinkedIn Networking Framework: See the video [https://www.instagram.com/reel/DGOTr7yRu21/?hl=en]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Hate Networking? Here’s How to Build Connections That Open Doors

Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone.

In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who’s in the trenches figuring it all out.

We get real about what it takes to stand out as a freelancer, price your work with confidence, and actually land clients. Ashley also shares her perspective on the current job market, what hiring managers are really looking for, and how to network without feeling cringe.

Whether you’re exploring freelance, looking for a full-time role, or somewhere in between, this conversation is full of honest advice to help you take your next career step—without losing your sanity.

Key Takeaways:

// Freelancing vs. Full-Time: The realities of balancing both and how to navigate career uncertainty.

// How to charge appropriately and manage client expectations.

// Trends in hiring and advice for marketing professionals.

// How to position yourself for freelance work or full-time roles.

// Overcoming self-doubt, staying adaptable, and keeping doors open.

Connect with Ashley:  LinkedIn [https://www.linkedin.com/in/ashcohen/]

Visit Ashley’s Website: Website [https://ashcohen.com/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

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Tips on Navigating the Job Market and Career Uncertainty

What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations. 

In this episode, Katelynn shares how DUDE Wipes keeps its audience hooked, maximizes influencer partnerships, and strategically invests in events and PR moments that drive brand awareness and sales. Plus, her best advice for marketers who want to build disruptive brands that stand out.

Key Takeaways:

// How paying attention to what consumers are saying can drive engagement, product innovation, and brand loyalty (social listening)

// DUDE Wipes’ approach to influencer marketing—why it works and how they measure ROI

// How hyper-focusing on customer needs and requests can spark product innovation and better brand communication

// The power of PR and events—how strategic partnerships can drive massive brand awareness

// How to build a disruptive brand that stands out in a crowded market

Connect with Katelynn: LinkedIn [https://www.linkedin.com/in/katelynnludwig/]

Learn more about DUDE Wipes: Website [https://dudewipes.com/]

Follow DUDE Wipes.: Instagram [https://www.instagram.com/dudewipes/] | Tik Tok [https://www.tiktok.com/@dudewipes] | LinkedIn [https://www.linkedin.com/company/dude-products-inc/]

#AD Explore Popular Pays [https://popularpays.com/?utm_source=social&utm_medium=influencers&utm_campaign=marketing_happy_hour]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://bit.ly/mhh-newsletter]⁠⁠⁠

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Marketing That Makes Your Brand Unforgettable | Katelynn Ludwig of DUDE Wipes

Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We’re diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podcast that keeps listeners coming back.

From choosing the right tech setup to growing your audience and optimizing for SEO, Brad shares expert insights on every step of the podcasting journey. If you're a brand marketer, entrepreneur, or content creator looking to add podcasting to your strategy, this episode is packed with actionable takeaways to get you started—before you even buy a mic.

Key Takeaways:

// Why podcasting builds deeper brand engagement than social media or email

// The biggest roadblocks brands face when starting a podcast—and how to overcome them

// SEO best practices for podcast discoverability

Connect with Brad: LinkedIn [https://www.linkedin.com/in/bkchandler/]

Learn more about Brad’s business.: Website [https://madebyvarsity.com/]

Watch or listen to Brad’s podcast: Made by Varsity [https://www.youtube.com/@bkchandler]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn:⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://bit.ly/mhh-newsletter]⁠⁠⁠

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How to Start a Podcast for Your Brand | Brad Chandler, Podcast Strategist 

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker. https://www.marketinghappyhr.com/ Support this podcast: https://anchor.fm/marketinghappyhour/support

Cassie Tucker

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