In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down creator storefronts, email list power, and what brands are getting right (and wrong) in today’s landscape.



Key Takeaways:

// Why forward-thinking brands see creators as full-scale businesses, not influencers

// What signals to look for when vetting creators for partnerships

// How creators with strong email lists offer unique value to brands

// One simple way creators can become more valuable brand partners

Connect with Lauren: LinkedIn [https://www.linkedin.com/in/laurengiovannetti/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

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The Brand-Creator Relationship Playbook | Lauren Giovannetti of Stan

Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who’s helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecosystem, the power of quizzes for list-building, and the often-overlooked episode strategies that turn passive listeners into super fans. 

Key Takeaways:

// Why treating your podcast like a business asset (not just a passion project) is the key to long-term growth.

// The one thing every podcaster should be doing to consistently grow their audience.

// How to position your podcast at the top of your funnel—and use it to drive real conversions.

// Simple titling and description tips that can boost your discoverability.

// Why quizzes are a wildly effective tool for growing your email list—and how podcasters can use them.

// Kylee’s advice for corporate marketers who want to go out on their own.

Connect with Kylee: LinkedIn [https://www.linkedin.com/in/paige-mccloud-73937b59/]

Listen to Kylee's Podcast: My Episode Here! [https://podcasts.apple.com/us/podcast/episode-16-how-to-use-your-podcast-as-a-core/id1790335826?i=1000704444042]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Where your Podcast Fits in Your Marketing Strategy | Kylee Chandler, Podcast Strategist

What does it really mean to be customer-obsessed in today’s ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria’s Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tracking emerging trends like AI and creator-led campaigns, Paige shares how she’s shaping the future of retail storytelling—while offering practical advice for marketers looking to evolve their careers and deepen their connection with their audience.



Key Takeaways:

// What it really means to be customer-obsessed—and how to build that mindset into your brand’s DNA

// The evolving role of experiential and in-person activations in retail marketing


// Skills marketers need to execute memorable IRL brand experiences


// Common traps brands fall into when trying (and failing) to be consumer-first


// Strategies to stay inspired and avoid burnout as a brand leader in a fast-paced industry



Connect with Paige: LinkedIn [https://www.linkedin.com/in/paige-mccloud-73937b59/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab]⁠⁠⁠

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Why You Should Be Customer-Obsessed as a Brand Marketer | Paige McCloud of Victoria’s Secret

In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, retail strategy, and media impact. We dive into what makes a successful retail campaign, how she approaches product launches, and the emerging trends every brand should be watching. Whether you're leading comms for a Fortune 500 or a growing brand, Kamara offers tactical insight and strategic clarity to elevate your next campaign.

Key Takeaways:

// How to craft retail communications strategies that actually drive customer engagement and sales

// The storytelling elements that matter most in merchandising and product launches

// Inside a recent Walgreens campaign: lessons in execution, media strategy, and results

// Emerging trends in retail communications and how to adapt to a rapidly changing PR landscape

// Skills every communicator needs to thrive in today’s fast-moving retail world

Connect with Kamara: LinkedIn [https://www.linkedin.com/in/kamaraturner/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab]⁠⁠⁠

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Rewind: The New Rules of PR Strategy and Brand Communications | Kamara Turner of Walgreens

What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when working with creators and how to think beyond vanity metrics. She offers a fresh perspective on how earned media can drive real growth, the underrated power of organic partnerships, and how to build content strategies that resonate in a noisy market. 

Key Takeaways:

// How to measure what actually matters in podcast and content partnerships.

// Why putting a human face to your brand is essential for audience connection and content performance.

// The biggest mistakes brands make when working with creators—and how to avoid them from the start.

// How to align partnership goals with outcomes that match your brand's stage and strategy.

// Why video matters in podcasting today, and how to use platforms like YouTube for visibility and discovery.

// How to build better relationships with media partners by treating them like people—not just placement opportunities.

Resources from HubSpot:

The State of Marketing in 2025 [https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?hubs_content=blog.hubspot.com/&hubs_content-cta=The%202025%20State%20of%20Marketing%20%26%20Trends%20Report%3A%20Data%20from%201700%2B%20Global%20Marketers]

The Power of Partnerships + Innovation [https://blog.hubspot.com/marketing/the-power-of-partnerships-and-innovation-according-to-new-balances-calvin-goncalves]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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Why Your Brand Partnerships Aren’t Working (And How to Fix Them) | Carly Baker of HubSpot

In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I’m sharing the biggest lessons I’ve learned along the way: why nothing is permanent, how to pitch yourself (even when you’re scared), the value of taking risks early, and how to constantly reassess what you actually want. If you’re feeling stuck, uncertain, or just in need of some honest perspective on what it means to build a fulfilling, self-made career—this one’s for you.

Key Takeaways:

// Why taking risks early in your career can pay off in unexpected ways

// The power of pitching yourself—and how to do it with confidence

// What it really means to grow your skills outside of a traditional career path

// How to build lasting relationships without expecting instant returns

// Why self-awareness and reflection should be part of your career strategy

// How side projects (like a podcast!) can turn into major career opportunities

// How to own your story—even when it’s still being written

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

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How I Built a Career by Taking BIG Risks and Pitching Myself

In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it really takes to build an authentic identity, how to craft a voice that stands out in a saturated market, and what marketers and founders need to know about branding with purpose in a regulated space. 

Key Takeaways:

// The origin story behind Wonderbelly—and how personal healing can spark powerful innovation

// Why your brand voice is your first (and most important) impression

// The key elements of crafting a bold and authentic identity that connects with today’s consumer

// How to create content that educates and entertains in a regulated industry

// Why standing for something real gives your brand staying power

// How to balance storytelling with compliance and still be creative

// Lucas’ advice for launching a disruptive brand in 2025 and beyond

Connect with Lucas: LinkedIn [https://www.linkedin.com/in/lucas-kraft/] 

Learn more about Wonderbelly: Website [https://wonderbelly.com/] | LinkedIn [https://www.linkedin.com/company/wonderbelly]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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The Formula for Standing Out in a Crowded Market | Lucas Kraft of Wonderbelly

BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen brands make in the creator economy—from avoiding vanity metrics to building smarter partnerships that go beyond the sponsored post. Whether you’re a marketer looking to grow your brand, or a founder hoping to dip into influencer marketing for the first time, this episode is packed with tactical advice you can use right now.

This episode is in partnership with Popular Pays by Lightricks.

Key Takeaways:

// The difference between an influencer campaign that drives ROI vs. one that falls flat

// Common mistakes brands make when working with creators (and how to avoid them)

// Creative ways to collaborate with influencers beyond sponsored posts

// Tips for streamlining creator partnerships using a platform like Popular Pays

// How SafeCollab helps mitigate the biggest risks in the influencer marketing process

Connect with Theresa: LinkedIn [https://www.linkedin.com/in/theresa-gaarde-120516/] 

Learn more about Popular Pays: Website [https://popularpays.com/] | LinkedIn [https://www.linkedin.com/company/popular-pays/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab]⁠⁠⁠

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How to Scale Your Influencer Marketing Collaborations | Theresa Gaarde of Popular Pays by Lightricks

In this episode, I’m joined by Kelly Gordon, a recruiter at Creative People [https://www.creativepeopleinc.com/], to talk all things networking, personal branding, and how to stand out in today’s job market—all without sounding like everyone else in their DMs. Whether you're actively job hunting or just starting to think about your next move, this episode is packed with practical advice to help you build better connections, communicate your value, and attract opportunities long before you need them. Kelly also shares what’s working *right now* for candidates landing interviews and how to use platforms like LinkedIn more intentionally.

→ Want more? We’re hosting a live webinar on April 23rd at 1pm EST on A Recruiter's Guide to Standing Out in a Crowded Job Market—from elevator pitches to personal positioning. Sign up for the interest list here: https://bit.ly/webinar-april-2025

Key Takeaways:

// What to send recruiters in your initial outreach (title, scope, salary, portfolio, and more)

// How to move beyond the “I’d love to pick your brain” message and create genuine value

// Why managing your expectations with online networking is key to avoiding burnout

// Creative ways to build relationships with recruiters before you need a job

// Quick-fire tips for resumes and LinkedIn profiles to make yourself more discoverable

// How to build your personal brand so the right opportunities come to you

Connect with Kelly: LinkedIn [https://www.linkedin.com/in/kellycgordon/] | Instagram [https://www.instagram.com/kellyfromlinkedin/]

Learn more about Creative People: Website [https://www.creativepeopleinc.com/] | Instagram [https://www.instagram.com/creativepeopleinc/]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab]⁠⁠⁠


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Recruiter Talks: Selling Yourself, Networking + Landing Roles | Kelly Gordon of Creative People

Get job openings + marketing updates direct to your inbox, every Thursday: Join the email list [https://mhh-email-signup.myflodesk.com/edc36e91-301d-4078-84ce-201657ec081f]

How do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People’s activewear line into a standalone force with over 50 stores. She shares the key strategies behind building brand momentum, crafting authentic influencer partnerships, and leveraging experiential activations to deepen customer loyalty. Plus, we dive into what it takes to cut through the noise in today’s crowded market, test and refine marketing strategies, and turn in-person experiences into measurable brand impact. 

Key Takeaways:

// Scaling with Intention – How FP Movement positioned itself as an independent brand while staying true to Free People’s DNA.

// Beyond the Feed – FP Movement’s approach to influencer marketing that actually drives conversation and ROI.

// IRL Impact in a Digital World – Why experiential marketing still matters, how FP Movement measures success, and the role of data in shaping future campaigns.

Connect with Courtney: LinkedIn [https://www.linkedin.com/in/courtney-wartman-weis-1729964a/] | Instagram [https://www.instagram.com/cw2586/?hl=en]

Learn more about FP Movement: Website [https://www.freepeople.com/fpmovement/?ref=logo] | Events Calendar [https://fpmovementevents.freepeople.com/] | Run Day in Your City [https://fpmovementevents.freepeople.com/pages/runday]

The Corner Nordstrom Pop-Up [https://fpmovementevents.freepeople.com/pages/fp-movement-at-the-corner-nordstrom-ny] (through April 27, 2025)

FP Movement Studios:

 * Austin [https://fpmovementevents.freepeople.com/pages/fpmovementstudioaustin]

 * Chicago [https://fpmovementevents.freepeople.com/pages/fpmovementstudiochicago]
 * New York [https://fpmovementevents.freepeople.com/pages/fpmovementstudionyc]

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠ [https://www.linkedin.com/groups/9238088/]

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://view.flodesk.com/pages/63e9635c8e06d4dae9493eab]⁠⁠⁠

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Turning Community and Experiences into Brand Loyalty | Courtney Weis of FP Movement

Are you building your career in marketing? Or confused on how to build a social media strategy for your business? We made the Marketing Happy Hour podcast to take the guessing games out of marketing, social media and PR. Listen each week as we interview some of the world’s top marketers, influencer specialists and strategists from businesses like Taco Bell, FabFitFun, NASA, IL MAKIAGE and more. The podcast will leave you with a better understanding of the industry and how to grow your business/career! Hosted by Erica Spitzley + Cassie Tucker. https://www.marketinghappyhr.com/ Support this podcast: https://anchor.fm/marketinghappyhour/support

Cassie Tucker

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