I had a great conversation with Megan Lentz of Vida Events about finding a niche in the luxury market and what luxury means (and how it can differ from planner to planner.) 

You can learn more about Megan at: 

Vida Events [https://vidaevents.net]

Vida Events Instagram [https://www.instagram.com/vida_events/]

Finding Your Space in the Luxury Wedding Market with Megan Lentz

The Business of Wedding Planning is a podcast dedicated to guiding aspiring, new, and growing wedding planners through the intricacies of creating and scaling a profitable wedding planning business. Each episode explores topics essential for success in the industry, including marketing strategies, pricing models, client and vendor relations, and sales strategies. This podcast offers actionable advice, proven business strategies, and real-life success stories from seasoned wedding planners and industry experts.

Listeners will gain insights into overcoming the common challenges faced by wedding planners, such as managing client expectations, building a reputable brand, and mastering the logistics of event planning. The Business of Wedding Planning focuses on the operational and business aspects of running a wedding planning business.

Whether you're just starting out with a dream and a passion for wedding planning or you're looking to grow your business, this podcast is your go-to guide for navigating the path to profitability and success in the competitive wedding planning industry. Join us to transform your passion into a thriving business.

The Business of Wedding Planning is brought to you by The Planners Lounge, an online resource, website, community, and shop for wedding planners. Established in 2011, Planner's Lounge has been the premier resource site for wedding planners since its creation. 

Podcast host and Planners Lounge CEO Amber Peterson started her planning business in 2009 in NW Washington. In 2013, she founded the Skagit Wedding Society, a networking group for wedding professionals to meet and collaborate on weddings and styled shoots and to promote Skagit County, WA, as a premier wedding destination in the Pacific Northwest.  The SWS also produced the annual Skagit Wedding Tour.

Amber graduated from the University of Alaska Fairbanks with a BA in Public Relations/Advertising and went on to earn a Masters of Science in Integrated Marketing Communication from Roosevelt University in Chicago, IL.  

For questions or comments email info@plannerslounge.com