
0 plays Ā· Sep 23, 2026
MSPs are under pressure to launch AI servicesābut rushing forward without the right foundations could create more risk than opportunity.
In this episode of Joey Pinz Discipline Conversations, Joey speaks with Greg Jones, Kaseyaās Senior Vice President of MSP Success, about sustainable MSP growth, AI adoption, partner enablement, and the extraordinary power of the channel community.
Greg explains why MSPs are still early in the AI adoption curve and why providers should establish strong governance, compliance, security, data-sovereignty, and risk-management foundations before taking AI services to market. Instead of leading with technical features, he encourages MSPs to understand their clientsā business processes and sell measurable outcomes.
The conversation also explores Gregās long-running ā1 Minute Wednesdayā series and the book it inspired. Its community-sourced lessons have generated tens of thousands for Alder Hey Childrenās Charity.
Top 3 Highlights
Gregās central message is simple: MSP success is built through consistent action, community participation, thoughtful innovation, and the willingness to ask for support.
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