EP 19: Emotional brand design is key to bond with your customers. Alain Sylvain

Some brands did establish an emotional connection to their customers. The best examples are Apple and Tesla. What is the secret of those brands?

On the one hand, they manufacture fantastic technology to improve everyday life. On the other hand, they have established a direct emotional connection with their customers. So now the question is: Why do they succeed in doing that, and why do most brands not?

This is one of the topics Stephan is talking about with Alain Sylvain in this episode of the Meet the CEO Podcast. Alain is a unique character as he manages to make a first impression that lasts for a long time due to his energy, ideas, and speech. Stephan had the honour to see Alain talk at TNW 2021. He was fascinated not only by the speech itself but by how easy it seemed for Alain to point out some of the most important topics in brand communication and brand building.

Please enjoy this episode of the Meet the CEO Podcast - we now will be live again on a weekly basis.

Alain Sylvain on LinkedIn https://www.linkedin.com/in/alainsylvain/

SYLVAIN Website https://www.sylvain.co/

Episode Recommendation:

Do you already know Episode #16 with Boris Diekmann? We all encounter the everyday struggle of being too much in meetings, having a full calendar of meetings which could be an email or way too many onsite conferences.

What is the thing that keeps people on track or, even better, keeps them positive? It´s self-motivation and company culture. These two topics go hand in hand.

Boris Diekmann is a global leader on that topic, and it shows in this episode of the Meet the CEO Podcast because besides all the business topics we are talking about Boris shares his personal experiences and provides insights into some exciting ways of living

You can find the episode on Spotify, Apple Podcast and Google Podcast