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How Selling Solar Can Be Like Climbing Mount Everest
83 Plays2 years ago
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The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
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Transcript
Taylor Armstrong's Journey to Success
00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
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I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
Purpose of the Podcast: Solar Industry Mastery
00:00:19
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I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a solopreneur, you might ask?
00:00:33
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A solopreneur is a new breed of solopro that is willing to do whatever it takes to achieve mastery, and you are about to become one.
Solar Business: A Mount Everest Climb
00:00:41
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Hey, what's up, solopreneurs?
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Today we're going to talk about how being in solar can sometimes be like climbing Mount Everest, and what's the best way to get up the mountain.
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All right, so find out.
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what Mountain Everest has to do with solar.
00:00:55
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Welcome to the podcast.
00:00:56
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My name is Taylor Armstrong.
00:00:57
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We're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry.
00:01:04
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Hope you're doing awesome.
00:01:06
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We are coming at you free and available on Apple, iTunes, Spotify, wherever you can listen to podcasts.
00:01:12
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Tune in every Tuesday and Friday and please share the podcast if you have not with anyone in the industry or outside of the industry that you want to add some value.
00:01:25
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Be much appreciated.
Sponsor Highlight: SolarScout
00:01:26
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And then a quick thank you to our sponsors, SolarScout.
00:01:31
Speaker
You guys probably heard me mention them in some of the previous episodes, but this tool is an absolute game changer.
00:01:38
Speaker
It's helping me just like go to doors and get
00:01:42
Speaker
leads at a way easier rates, ways your conversations.
00:01:48
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than probably I've ever experienced.
00:01:50
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So go check this out.
00:01:52
Speaker
It's almost like a solar cheat code.
00:01:54
Speaker
All right.
00:01:54
Speaker
No pun intended.
00:01:55
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I know there is.
00:01:56
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Bill Murphy has the solar cheat code, but this is a different type of cheat code.
00:02:00
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Go check out Solar Scout and you can we're linking them in the show notes.
00:02:05
Speaker
So all you got to do is go click the link.
00:02:07
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You can book your demo and you're going to get 15% off if you decide to try them out.
00:02:12
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But much appreciated to them.
00:02:14
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So let's jump into the show.
00:02:16
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We're going to be talking about a little story I heard.
Parallels: Overcoming Addiction and Solar Industry Challenges
00:02:20
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So recently, I have a buddy who is a recovering addict, actually, and he told me this story.
00:02:26
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He's been in recovery for a little bit.
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And something that is important in recovery for anyone who is going through an addiction is if you have a relapse, if you
00:02:42
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go back to whatever the addiction is, it can be easy to just like want to throw in the towel to give up to have that all or nothing mindset.
00:02:52
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Right.
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Maybe it's alcohol, drugs, whatever.
00:02:55
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I know a lot of the thinking can be like, OK, I just drink.
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Maybe I just drink a beer or whatever.
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I'm just going to go all out.
00:03:03
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Right.
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And I think it can be destructive, not only in addictions, but really anything just to have that.
00:03:10
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We shouldn't have the all or nothing mindset.
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right?
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And so he told me this story about Mount Everest that I thought was pretty cool and then also was very applicable to what we go through in solar.
00:03:24
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So I want to share that with you.
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But basically, the point of it is that instead of thinking, okay, this is we messed up, we're going back to square one, treat it as a bump in the road.
00:03:36
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And so here's how this relates to solar.
Mount Everest Analogy: Constant Readjustment
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Hang with me here.
00:03:41
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Okay, so
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Mount Everest, I did a little bit of research on it.
00:03:45
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It takes about two months to go top to bottom is like the average time it takes.
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It's not an easy truck, super high.
00:03:56
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And get this, average price costs 59 grand.
00:04:01
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So I guess start selling a lot of solar if you want to climb Mount Everest because it's going to cost you a pretty penny.
00:04:08
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But so what happened, this story that I was told by my buddy,
00:04:12
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Um, I don't know if it was like one of the first groups that went there or just like a story from, um, someone that had scaled the mountain.
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Um, so it takes two weeks just to get to base camp.
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Right.
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And that just gets, that's square one.
00:04:27
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Right.
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But then from there you have all these other little mini base camps.
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I think there's like four or five of them.
00:04:34
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And so he's telling me these people, they get to the base camp.
00:04:38
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They're like, sweet, made it.
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Nope, you got to hang out for it's like a week, just a base camp to adjust to that altitude, adjust to the how high it is, it's just breathing up there.
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And then you got to go to the next camp after that.
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And you hang out there for some amount of time.
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But then instead of continuing on, these people, they have to go back to base camp and readjust before they can keep scaling the mountain.
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And so they go, they follow this process.
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They go to the first camp after the base camp, they go down.
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Then they go to the second camp after base camp, spend a little bit of time there, then they go back down.
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And it's just like constantly readjusting.
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So it takes a lot longer because you got to adjust to the new altitude, then you got to go back.
00:05:30
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So just hearing this, I'm thinking like, OK, that's the dumbest thing I've heard.
00:05:35
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Like, why can't you just adjust for a little bit and keep going up?
00:05:38
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I don't know every single detail of this.
00:05:40
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Maybe there's different ways of doing it.
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This is just the story I was told.
00:05:43
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But it makes sense.
00:05:44
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I'm sure you'd have to at least spend a little bit of time at the next camp.
00:05:49
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You definitely got to adjust.
00:05:51
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But the point with this whole story was, though,
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It's taken a while to get to the top.
00:05:57
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You have to constantly readjust.
00:05:59
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So instead of going all the way back down, these people had to readjust just on the surface level.
Facing Setbacks: Perseverance in the Solar Industry
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If you're just looking at it, it looks like you're making zero progress.
00:06:10
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Right.
00:06:10
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But us knowing the facts about it, you're actually as you're going back down,
00:06:15
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These people are actually progressing because they had to have that adjustment period.
00:06:20
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They had to have that climate, the new altitude, get acclimated, I guess the word, right?
00:06:27
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So I started thinking that's something that can apply to a lot of different things, and especially in solar.
00:06:35
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Right?
00:06:35
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Like how many times do we feel like we're going backwards in solar?
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That's why they call it the solar coaster.
00:06:40
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Right?
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How many times do we go through slumps?
00:06:44
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How many times do we knock a door and feel like we forgot how to overcome an objection?
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I've been doing this eight years.
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And I can tell you there's times all the time, not as much as before.
00:06:55
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Right?
00:06:57
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But there are a lot of times where I feel like I'm almost going in reverse.
00:07:04
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But it's not that way.
00:07:05
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Right.
00:07:05
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There's always progress being made as long as we keep pressing forward.
00:07:09
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And sometimes it's going to be like that.
00:07:11
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Sometimes we're going to feel like we're going in backwards.
00:07:14
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Sometimes we're not going to feel like we're not progressing at all.
00:07:17
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But that is part of each of our journeys in the solar industry.
Team Structure and Personal Struggles
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Whether you're building the company, whether you're running a team, whether you're brand new to solar, you just got to understand that these things can take time.
00:07:32
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Maybe you're just learning to close a deal.
00:07:35
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It's going to feel like you just went down two base camps and you have to come back up.
00:07:39
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You have to adjust to that new elevation.
00:07:43
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Maybe you're learning to get referrals.
00:07:46
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You're going to have to acclimate to that.
00:07:49
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Maybe you're learning how to better manage your pipeline.
00:07:52
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Maybe you're learning how to better lead a team, which is actually one of my struggles right now, is I'm acclimating to better structure my team and have better organization.
00:08:03
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I'm a guy that struggles with a lot of things being organized.
00:08:06
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So I'm currently trying to figure out how to better lead a team, better organize it, better motivate my guys,
00:08:14
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and better recruits.
The Value of Mentorship
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Those are some things that I feel like I'm at base camp level one.
00:08:19
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I'm acclimating and I'm slowly building in.
00:08:23
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So whatever it is you're struggling with, whatever it is you're trying to learn, whatever it is you're going through, just remember, even if you fail, even if things are going terrible, maybe that's just your little slip up if you're comparing it to an addiction or something.
00:08:38
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But hey, that doesn't mean you're not making progress.
00:08:40
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That just means you're getting acclimated,
00:08:43
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That just means maybe you had to go back down to the base camp below you.
00:08:47
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You had to adjust a little bit and then you're going to keep going up.
00:08:52
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So hopefully this message resonates with anyone that is maybe struggling, maybe feeling like you've put some time in solar, you've seen some success.
00:09:01
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Maybe you're in a slump.
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Just remember.
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you're going to keep progressing.
00:09:06
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The only people who fail at this are the people who give up.
00:09:10
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And that is why it is, I think, important to have a good coach, have a good mentor.
00:09:16
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We talked a little bit about that in the previous episode.
00:09:19
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Make sure you get around people that can build you up, that can encourage you.
00:09:23
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Get someone that has been through the trenches before, knows how to go up and scale the mountains, scale the Mount Everest, so to speak.
Teaser: Mac Bjorn's Solar Journey
00:09:33
Speaker
That's why they call this the solar coaster.
00:09:35
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And we next episode, we're going to have someone that I think is a great example of this.
00:09:40
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He's actually been in our coaching program for, I think, coming up on eight or nine months now.
00:09:47
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His name is Mac Bjorn.
00:09:49
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This guy has gone through some ups and downs in solar.
00:09:52
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He's definitely been to some base camps, gone down to some base camps, but he's made an insane amount of progress.
00:10:00
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And I've actually learned a lot from him, just myself, coaching him and helping him.
00:10:05
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He's taught me a lot as well.
00:10:07
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And so he actually did a podcast.
00:10:09
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He shared a lot of his journey up
00:10:11
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the proverbial Mount Everest of solar.
00:10:15
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And then he's also got some sweet nuggets on how to reduce cancellations.
00:10:21
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I think he's become a pro at this.
00:10:23
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Something he's really mastered is getting the glass to roof.
00:10:26
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He's starting to sell at a really high volume, but his retention is off the charts.
00:10:31
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So make sure you tune in.
00:10:32
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He's going to be coming on the next episode, dropping some bombs.
00:10:36
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And in the meantime, if you would like additional coaching,
00:10:40
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We do have a few spots still open for that.
00:10:43
Speaker
Won't be open for much longer.
Introducing Solcite: A Learning Community for Solar Pros
00:10:45
Speaker
So shoot me an email, send me a DM and keep scaling this Mount Everest to solar that we are all on.
00:10:54
Speaker
And let me know if you want to actually go to Mount Everest.
00:10:56
Speaker
Maybe we should plan a little solar preneur Mount Everest trip.
00:11:00
Speaker
Trip, sorry.
00:11:02
Speaker
Would be a big cool trip.
00:11:05
Speaker
I'm going to start saving my money, 59 grand.
00:11:07
Speaker
only a couple of deals right a couple of fast systems let's make it happen all right so we'll see you guys on the next one thank you so much for supporting the podcast we'll see you on the next episode hey solopreneurs quick question what if you could surround yourself with the industry's top performing sales pros marketers and ceos and learn from their experience and wisdom in less than 20 minutes a day for the last three years i've been placed in the fortunate position to interview dozens of elite level solar professionals
00:11:35
Speaker
and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:11:41
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
00:11:52
Speaker
And it's called Solcite.
00:11:54
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:12:13
Speaker
Currently, SoulCity is open, launched, and ready to be enrolled.
00:12:19
Speaker
So go to SoulCity.co to learn more and join the learning experience now.
00:12:27
Speaker
This is exclusively for solopreneur listeners, so be sure to go to SoulCity.co and join.
00:12:34
Speaker
We'll see you on the inside.