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98: The Door Knocker’s Forbidden Fruit
42 Plays5 years ago
Hey solarpreneurs!! This was an interview I was featured on last year on Jackson Rucker's d2d success secrets. We talk about getting into digital marketing and what the differences are vs. door knocking.
If you are getting started in digital marketing or want to know how we got started, this episode will give you some great insights! It's becoming increasingly important to master not only door knocking but also how to build your brand and generate leads online so this episode will start you off on the right foot
If you enjoyed this episode, please subscribe to the podcast! In that way, you'll get fresh new episodes automatically and you'll gain more knowledge in solar entrepreneurship.
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Transcript
Introduction and Guest Appearance
00:00:01
Speaker
Boom, what's going on, Solrepreneurs?
00:00:03
Speaker
Taylor Armstrong here, back with another episode.
00:00:05
Speaker
It's been a crazy week, so I apologize.
00:00:07
Speaker
We are getting this episode out a few days later than planned.
00:00:11
Speaker
I wanted to give a brief introduction.
00:00:13
Speaker
This was an interview that I received last year.
00:00:19
Speaker
It was on Jackson Rucker's podcast, Door-to-Door Success Secrets.
00:00:24
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I know he hasn't posted for a while on his show, but I felt like we did have some
00:00:30
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valuable things we talked about, especially dealing with getting started in digital marketing, which we all know is super important right now.
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If you're not online, you need to get online more than ever.
00:00:42
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Obviously, learn the door knocking too, but this is going to give you some good ways to get started.
00:00:48
Speaker
So I hope you enjoy the episode and let's jump into it.
Revolutionizing Solar Industry with Solopreneur
00:00:51
Speaker
What do you call an underground group of solar professionals on a mission to create a more sustainable world?
00:00:57
Speaker
We call ourselves solopreneurs.
00:00:59
Speaker
And while some might call us crazy, foolish, and dissatisfied with the status quo, we're the ones taking action to create a better future for ourselves and the world.
00:01:09
Speaker
Solopreneur is dedicated to give you, the solar professional, the tools, skills, technology, and mentorship to take the industry by storm and sell more solar with less effort.
00:01:21
Speaker
We are solopreneurs and this is our story.
Recommended Reading for Online Marketing
00:01:25
Speaker
But if you're brand new, I would say just first of all, picking up Russell Brunson's book.
00:01:32
Speaker
He's got expertsecrets.com secrets and might be tough to understand at first, but that's really, I think what opened my eyes.
00:01:39
Speaker
I like to call that like the forbidden fruit of online marketing.
00:01:44
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If you're like me, then you know door-to-door sales is an amazing opportunity to generate a successful future.
Challenges in Sales and Tech Adoption
00:01:51
Speaker
But you also see that there are huge issues starting to emerge.
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Speaker
Like, why haven't big door-to-door companies let selling and recruiting habits change in over 30 years?
00:02:02
Speaker
Or why is it that old door-knocking rules say you're better off in person than trying to use the internet to sell your product or grow your team?
00:02:10
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These are some of the blaring questions we face today.
00:02:14
Speaker
This podcast will show you how real door-to-door entrepreneurs like us are fighting the old status quo.
00:02:19
Speaker
And we aren't cheating by competing on price.
00:02:22
Speaker
Follow this podcast while I expose the shocking methods I'm using to build my million dollar dream team.
00:02:29
Speaker
Here's to the new tech approach without all those rusty DDD handcuffs.
00:02:33
Speaker
My name is Jackson Rucker and welcome to DDD Success Secrets.
Transition from Pest Control to Solar Sales
00:02:41
Speaker
All right, welcome back to D2D Success Secrets.
00:02:44
Speaker
Today on the podcast, we have someone who was basically a nobody in the pest control industry for a while, then was able to jump into the solar industry and has been in the industry for the past three years, has been able to build up a six-figure income and totally change his life.
00:03:04
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And today on the podcast, we are pleased to have Taylor Armstrong.
00:03:09
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So Taylor, welcome to the show.
00:03:11
Speaker
Ooh, yeah.
00:03:12
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Thanks, Jackson.
00:03:13
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Thanks for having me on, man.
00:03:14
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It's stoked to be here.
00:03:16
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Totally.
00:03:16
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Yeah.
00:03:17
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So, um, what, uh, what was kind of your beginning?
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How did this all start your path?
00:03:23
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Yeah, so like you said, I pretty much came from nothing and I'm one of those people that's not like a natural sales guy at all.
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I know some people get into door-to-door sales or their sales jobs and just like dominate from the get-go, but I grew up in Kanab, Utah, super tiny town, southern Utah.
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middle of nowhere, basically.
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And when I got like into college, I realized that like I had been super shy in high school, basically didn't know how to talk to people.
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Now I was ponding on like doing a mission for my church, but I got thinking, I'm like, how am I going to do a mission for my church?
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If I'm like scared to talk to anybody.
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And I mean, just super shy kid, a little bit chubby.
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So I think I'm self-conscious because of that, things like that.
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So what I decided to do, I'm like, man, if I'm going to do this mission thing, I got to like figure out a way to change this, kind of just get out of my shell.
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I was walking through the halls of Southern Utah University one day and heard these dudes talking in the hall like, hey, come check it out.
00:04:29
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Pest control.
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We're slinging pest control.
00:04:31
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Come make six figures in four months.
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I'm like, what?
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You got to be kidding me.
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But I went and checked it out and you know how it goes.
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Classic.
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Just brought me into the pizza meeting or whatever.
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And
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Told me what they're doing.
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And me and a buddy, we're like, man, we're going to be rich.
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These guys are $200,000 in four months.
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Like, that's crazy.
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I'm going to buy a jet.
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I'm going to buy a Lamborghini.
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You know, you're thinking all these things, right?
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Everyone does.
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Yeah, seriously.
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I'm like just blown away that people can make that much.
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And then I started thinking, well, yeah, I mean, it sounds kind of too good to be true, but...
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I guess they're knocking doors.
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So it's pretty much what I'm going to be doing in my mission anyways.
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So I guess I might as well try it.
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So yeah, decided to try it out.
00:05:18
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Went and did pest control my first year in Dallas, Texas for, for Aptiv.
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It was Altera at the time, but Aptiv now.
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And yeah, it went okay.
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I started out super slow.
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And what I didn't know is that if you take time off in the summer, don't do things consistently, it really hurts you.
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So we had a couple like vacations scheduled and things like that.
00:05:43
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And anyone that does the summer grind, they know that taking, you know, a week or two off, it's basically the couple days before, you know,
00:05:51
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you're thinking about the trip and everything so it's super tough to be out on the doors and your production i think suffers for most people and then obviously you're gone a week and then it takes like a whole week to get back into it and basically remember how to sell so definitely had some rough times with that but it went well learned learned a ton um only did about a hundred which anyone in pest control it's definitely nothing to brag about but i mean first year and just kind of struggled through it
00:06:19
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So did that went on a two year mission for Elias church and then came back, did another summer of pest control.
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And I was thinking it was going to go way better.
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But that year I went on with one of my buddies that actually started his own company and
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And what I learned that year is it was a smart startup company.
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So basically things weren't even set up to go when we got out there.
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I mean, no website, no, nothing really established.
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And we basically helped him start the company the first week and I don't know, get his licenses and do all like business stuff.
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So we get out there and it's basically my buddy that started the company.
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It's two other guys selling and that was about it.
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So what I learned that year is it's super tough to sell if you don't have a good team behind you.
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And I think that's what was the huge lesson that year.
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I mean, we weren't going out.
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We're all going out kind of at different times.
00:07:16
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We weren't doing it consistently.
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And
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Obviously, my buddy, maybe not necessarily doing what he's doing.
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It's his first year just starting a company, but a lot of cancel, stuff like that.
00:07:27
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So, yeah, it was a huge lesson.
00:07:28
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If anyone goes out, especially what I learned that year, if you're a first-year rep or still learning, then you definitely want to have a team behind you.
00:07:36
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I know when we were chatting before, too, I think you said you went out one summer and it's basically you alone, too, right?
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Yeah.
00:07:44
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Yeah.
00:07:44
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So my second year doing pest control, I was out there by myself, but, uh, I had already gone through a full year and I was in, uh, the same, same actual location as my first year.
00:07:54
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And so a lot of the places were still familiar.
00:07:58
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Um, but yeah, I was, I was by myself, but it was, it was definitely hard.
00:08:01
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Yeah.
00:08:02
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So anyone that's been out by themselves, I mean, you know how hard it is.
00:08:05
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And especially if you're still pretty inexperienced like I was, I mean, it's best to have that training.
00:08:11
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And anytime you're on a team, if there's guys that are killing it and doing really good, then it's going to push you to be better.
00:08:17
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I mean, it's like guys playing with LeBron James, anyone that's playing with top level talent, it's going to push them to get better versus if you're out there alone or on a team that's not doing great.
00:08:27
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So yeah, that was a huge lesson and only did about a hundred.
00:08:30
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So that was my pest control.
00:08:33
Speaker
It's my pest control experience.
00:08:35
Speaker
Definitely wasn't anything great.
00:08:37
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So yeah, after that, I decided to make the switch going to solar and I still knew door door had huge potential.
00:08:44
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I've gotten to solar.
00:08:46
Speaker
This was about three years back and again, started kind of slow on that.
00:08:50
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But what I loved about solar is it was a lot more,
00:08:55
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I guess you'd say a little bit less knocking and more being in appointments and connecting with homeowners.
00:09:01
Speaker
I mean, you've done pest and show you not as you're trying to get typically quicker sales and now I like solar cause we got in the homes.
00:09:08
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I don't know.
00:09:09
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Maybe I was thinking more on the lazy side too.
00:09:11
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Cause a lot less knocking more times being in homes.
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So that was kind of cool.
00:09:16
Speaker
But yeah, I just like being with the homeowners connecting with a more,
00:09:20
Speaker
And then commissions were a lot higher and eventually started slow on that.
00:09:27
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Um,
00:09:28
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did about maybe 20 grand the first summer, but then decided to make it a year round thing, make the jump.
00:09:34
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My wife wanted to come out to California, experience things.
00:09:36
Speaker
So been a hire ever since.
00:09:38
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And cool.
00:09:39
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I've been able to grow my income ever since.
00:09:42
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And now I'm on track to do well above six figures.
00:09:44
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So awesome.
00:09:46
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It's been awesome.
00:09:47
Speaker
And then that's kind of my background as far as the door to door
Importance of Online Marketing Tools
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goes.
00:09:50
Speaker
And we can go a little bit into how I got into the online marketing stuff too.
00:09:54
Speaker
But yeah,
00:09:55
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Um, yeah.
00:09:55
Speaker
So where was it?
00:09:57
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Um, where was it that you started kind of having this kind of perspective shift that like the door to door industry wasn't what you always thought it was?
00:10:07
Speaker
Hey, Solarpreneurs, real quick.
00:10:09
Speaker
If you've been in the solar industry any amount of time, you know that in order to take it to the next level, you need to always be recruiting.
00:10:16
Speaker
What is it?
00:10:17
Speaker
ABR, always be recruiting.
00:10:20
Speaker
So if you need help with recruiting, I wanted to share with you something that helped me take my recruiting skills to the next level.
00:10:27
Speaker
We literally went from an office of less than 10 reps to 25 to 30 reps in less than three months.
00:10:36
Speaker
And we did this with reps that continue to sell with us.
00:10:40
Speaker
Two or three of them went on to become managers.
00:10:43
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Several of them were top producers in our office.
00:10:46
Speaker
And there are multiple reps that are still with us to this day, more than a year later.
00:10:53
Speaker
So what is it that helped me?
00:10:56
Speaker
I took up the services of Ryan Holman with Cells Recruiting University.
00:11:02
Speaker
He helped me develop a system to take my recruiting game to the next level.
00:11:07
Speaker
And he really helped me follow up with the recruits, schedule group interviews with them, get a huge pool of applicants coming in day after day.
00:11:17
Speaker
I wanted to share with you guys his link.
00:11:19
Speaker
If you are looking to take your recruiting skills to the next level, go to Calendly.com slash SRU forward slash Solapreneur.
00:11:30
Speaker
Once again, that's Calendly.com slash SRU slash Solapreneur.
00:11:38
Speaker
SRU is Sales Recruiting University.
00:11:41
Speaker
Ryan will help you take it to the next level.
00:11:50
Speaker
Yeah.
00:11:52
Speaker
So you and I both are doing similar things, but I think we both recognize it.
00:11:56
Speaker
What happened for me is I went to, it was Grant Cardone's 10XCon.
00:12:03
Speaker
This was two years ago.
00:12:04
Speaker
It was in Vegas.
00:12:06
Speaker
And that's the first time I saw Russell Brunson speak.
00:12:09
Speaker
And I'd heard of him before.
00:12:10
Speaker
I'd seen some like ads for ClickFunnels.
00:12:13
Speaker
Right.
00:12:13
Speaker
And who hasn't seen the ads for click?
00:12:15
Speaker
Yeah.
00:12:16
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That's my question.
00:12:17
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On social media, you've probably seen his ads.
00:12:21
Speaker
Right.
00:12:22
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Um, but yeah, I didn't really know what it was, but then I saw Russell speak and, um, I mean, you've seen him speak on stage, especially when he's selling stuff.
00:12:30
Speaker
Right.
00:12:30
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Basically like pitches stuff.
00:12:31
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It's makes it sound so simple.
00:12:33
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Just like an irresistible offer.
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And I'm like, okay, I got to check out what this guy's doing.
00:12:38
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So he had his offer.
00:12:39
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It was like three grand for 12 months of quick funnels and all his trainings, all that bundle that he sells.
00:12:46
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Yeah.
00:12:46
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And he made it sound so easy, like getting into the online world at the time.
00:12:50
Speaker
I didn't think that it could apply anything with what I was doing in solar, but I just thought I'm like, okay, well maybe this is a good, like, I don't know, side business type thing.
00:12:58
Speaker
I can build some funnels, make some money, sell some stuff online.
00:13:03
Speaker
So I bought his package and,
00:13:05
Speaker
And what I realized is I had no idea what to do with it.
00:13:10
Speaker
I heard him saying all this stuff, but I'm like, okay, I have ClickFunnels.
00:13:13
Speaker
What do I do now?
00:13:14
Speaker
Right.
00:13:15
Speaker
Now I am.
00:13:16
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Yeah.
00:13:16
Speaker
I'm like, okay, I have no idea what to do.
00:13:19
Speaker
So I did experiment with just building funnels.
00:13:22
Speaker
I know you kind of did the same sort of thing where I was building funnels for companies and
00:13:26
Speaker
Right.
00:13:28
Speaker
Actually, my first kind of client I got was going to Toastmasters meetings, which I don't know if you've heard of that, but it's where you go up and you practice speaking.
00:13:37
Speaker
Oh, I have heard of that.
00:13:38
Speaker
I don't really know much about it, though.
00:13:40
Speaker
Okay, yeah, they're just community groups, but there's all these little groups, and basically you just go up and practice speaking, and it's kind of on-the-spot type impromptu stuff.
00:13:50
Speaker
So my first client I got, I was actually wearing a ClickFunnels shirt to that meeting,
00:13:55
Speaker
And this old guy comes up and he's like, he's like, Hey man, do you build funnels?
00:14:00
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And I didn't really build funnels.
00:14:03
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Um, at that time I just had the shirt, but of course I'm not going to pass him on up and up an opportunity.
00:14:08
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You're like, you want me to help you?
00:14:11
Speaker
Of course.
00:14:12
Speaker
Yes, yes, yes.
00:14:13
Speaker
Yeah.
00:14:15
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I think I kind of stuttered for a second.
00:14:16
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I'm like, oh, yeah, yeah, I build funnels.
00:14:19
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I love building funnels.
00:14:20
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He's like, oh, man, I'm actually doing a startup.
00:14:24
Speaker
I got a startup going in.
00:14:25
Speaker
I actually need some funnels built.
00:14:27
Speaker
Do you want to meet and talk about maybe building some funnels for us?
00:14:30
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And I'm like, oh, yeah, yeah, yeah.
00:14:32
Speaker
So I met with the guy and then ended up building some funnels for his product.
00:14:38
Speaker
So that was kind of the first experience I had with it, the first client.
00:14:42
Speaker
And how did it turn out?
00:14:44
Speaker
Yeah, it was okay as a startup and I followed, I took a course from, you know, Julie, Julie Stoyan is her name.
00:14:52
Speaker
And she teaches people basically how to get clients just building funnels and basically how to start making money if you're new at it.
00:15:01
Speaker
I just kind of followed.
00:15:01
Speaker
Yeah.
00:15:03
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Yeah.
00:15:03
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Agency model.
00:15:04
Speaker
Yep.
00:15:04
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Just building funnels for people.
00:15:06
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So it was, it was okay.
00:15:07
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What I learned is with a startup, I mean, they don't necessarily know what they want a lot of times.
00:15:12
Speaker
So it was tough.
00:15:13
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Cause I was asking him like basically what he wanted it to be like and kind of how he wanted to market it.
00:15:18
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And,
00:15:19
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He had no idea.
00:15:20
Speaker
So that was a little bit tougher when you have people that you don't know what they want or it's a super new product.
00:15:25
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Yeah, it was a little bit tough as far as that goes.
00:15:28
Speaker
But yeah, no, building the funnel was good.
00:15:30
Speaker
I basically just found a template and did something super simple and plugged it in.
00:15:35
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That was my first client.
00:15:36
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That went well.
00:15:37
Speaker
But it did take more time than I expected.
00:15:40
Speaker
And my cells did kind of suffer because once I got this first client, I was so excited that I stopped focusing a little bit on like my cells game and.
00:15:50
Speaker
On solar you mean?
00:15:51
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Yeah, in solar.
00:15:52
Speaker
So I dropped the ball a little bit on that.
00:15:54
Speaker
So I got to thinking I'm like, I'm like, okay, I wonder if there's a way where I can like combine what I'm doing with ClickFunnels into solar because I already know solar.
00:16:04
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I already know how to sell.
00:16:06
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I know how to make money in that.
00:16:08
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And then I read expert secrets.
00:16:10
Speaker
That's Russell Brunson's book.
00:16:12
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Talked about that.
00:16:13
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But he talks about just like building the audience, becoming an expert in just teaching people what you already know.
00:16:19
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So I'm like, okay, well, Russell is saying to just teach people what you already know.
00:16:23
Speaker
So why don't I use ClickFunnels to teach what I already know and apply it to what I'm doing.
00:16:28
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Right.
00:16:29
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And so I started looking for someone that was using funnels to get solar leads.
00:16:34
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Cause I mean, knocking doors, we've all locked doors and you see people that maybe don't answer the door.
00:16:41
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We need to get a community.
00:16:44
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People don't answer.
00:16:45
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And I started thinking, okay, I've got to be missing cells like from people that don't answer.
00:16:50
Speaker
So what can I do to maybe take this online?
00:16:53
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And so what I did is I just,
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started doing some research and I posted in the click funnels group.
00:17:00
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I mean, you can go on Facebook.
00:17:01
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There's a million groups for whatever you want to do.
00:17:04
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So I started posting around and I'm like, does anyone build funnels for solar?
00:17:09
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And then I run into a guy that's building funnels, getting leads through his funnels to generate solar leads and eventually just connected with this guy.
00:17:18
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His name was Ben Claybrook and took a course, bought some coaching from him.
00:17:23
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And he basically taught me how to use what I already knew in ClickFunnels and apply it in solar and start getting leads from that.
00:17:30
Speaker
So that was kind of my first, I guess, moment where I kind of was able to combine the two door to door.
00:17:38
Speaker
And then now online marketing, I was able to start getting some of my own needs, close several deals just off of doing that.
00:17:45
Speaker
And was able to have some success.
00:17:48
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So yeah, that's kind of where it started.
00:17:50
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And what I've learned is it's whatever you're trying to do, if you're trying to apply, I don't know, click funnels and door knocking, especially if you're new at it, then find someone who's just one step ahead of you.
00:18:02
Speaker
Find someone who's already done it.
00:18:04
Speaker
and get them to coach you or buy their course or I mean people like Jackson I mean you got people that are already doing this stuff so buy their coaching first then that's how you're gonna get the first step into it and then that's how I got started because yeah I guarantee without getting that coaching without jumping into it like that I mean I don't think I don't think I would have been smart enough to figure out this stuff on my own so it's just like find that person who's already doing it
Overcoming Paid Ads Challenges
00:18:30
Speaker
Right.
00:18:30
Speaker
And so I'm just curious.
00:18:32
Speaker
So like when you, when you first started kind of getting your mind wrapped around what you could use your knowledge from door to door sales, as well as with what you've learned of online marketing and click funnels, what did that kind of look like?
00:18:47
Speaker
Like what was maybe I went, what I'm wanting to know is like, what was the main struggle that you were kind of going through when you first started doing that?
00:18:58
Speaker
Yeah, a good question.
00:18:59
Speaker
So yeah, my biggest struggle was just getting it consistent because I mean, a funnel, to get people in your funnel, you either need to figure out a way to get them to
00:19:10
Speaker
to go in like for free, like organic traffic or paper ads and then get them to go in that way.
00:19:19
Speaker
So my biggest struggle was to get them to actually go in the funnel.
00:19:22
Speaker
I was using paid ads through actually a Yahoo.
00:19:26
Speaker
I know it sounds weird, but this is how I guess I was taught.
00:19:30
Speaker
Yahoo Gemini has a platform where you can put ads, post ads on there.
00:19:35
Speaker
So what I figured out is that at first, yeah, I was killing it.
00:19:37
Speaker
And I mean, my ads were doing super well, but what happened is the ads started to do worse and worse over time.
00:19:44
Speaker
And when I originally started, I'm like, okay, sweet.
00:19:47
Speaker
I'm just posting an ad and I'm set for life.
00:19:49
Speaker
People are going to keep clicking on this.
00:19:51
Speaker
I mean, yeah, just spend 20 bucks a day, whatever, and just get unlimited traffic, unlimited people coming into the funnel.
00:19:58
Speaker
But what happens is if you don't go in and refresh that ad,
00:20:02
Speaker
If you don't go in and put new copy in it, if you don't go in and make tweaks, adjust things, that ad's going to start to do worse and worse and worse over time and not get your results.
00:20:13
Speaker
And then you're spending money and getting nothing out of it.
00:20:16
Speaker
So that was my biggest struggle at the time.
00:20:18
Speaker
It worked for about two months.
00:20:20
Speaker
And then after that started basically bombing and I wasn't getting leads anymore.
00:20:26
Speaker
So initially, I mean, that was just the big struggle is how do I take something new?
00:20:30
Speaker
How do I take this, what I'm doing, generating leads and keep it going forever?
00:20:35
Speaker
And then it will close deals off of it.
00:20:38
Speaker
So, um, yeah, it worked for about two weeks.
00:20:42
Speaker
What'd you do to like kind of optimize that or bounce back from that?
00:20:47
Speaker
Or like, it doesn't sound like you quit, right?
00:20:50
Speaker
Uh, so what did that look like?
00:20:53
Speaker
Yeah, so I'm still doing it.
00:20:54
Speaker
And what I started to do is, well, number one, you look at other people's ads and Russell talks about this all the time, but you got in funnel hack people, you look at what's already working and Russell has a super cool software now.
00:21:07
Speaker
It's called fill your funnel.
00:21:09
Speaker
I'm sure you're familiar with it.
00:21:10
Speaker
Yeah, yeah, yeah.
00:21:12
Speaker
What you can do, you can go on there and it's just a plugin.
00:21:15
Speaker
You can get it on Google Chrome.
00:21:18
Speaker
So it's a plugin.
00:21:18
Speaker
So any ad you see, you can just click a button and it's going to take that ad and immediately store it in the software.
00:21:25
Speaker
So you can go back and see that exact same ad at any time.
00:21:28
Speaker
Right.
00:21:29
Speaker
That's amazing.
00:21:30
Speaker
Yeah.
00:21:31
Speaker
Yeah.
00:21:31
Speaker
So it makes it super simple.
00:21:32
Speaker
So before you had to just like take pictures and, you know, write stuff down or the old fashioned way, right?
00:21:37
Speaker
Yeah.
00:21:38
Speaker
Yeah.
00:21:38
Speaker
It took forever and I hated doing that stuff.
00:21:40
Speaker
So that's helped a ton just going and seeing what's working for everybody and using stuff like, you know, similarweb.com.
00:21:48
Speaker
You can see kind of how people's traffic is going and based off of their funnels, their websites.
00:21:54
Speaker
So I started doing some of that, but honestly, Jackson, the biggest thing that's helped me is just building, starting to build a team.
00:22:01
Speaker
and getting other people to help me with things i don't know as well right so yeah i knew these i knew how to do these uh gemini these yahoo ads but what i didn't know and what i was just sucking at was were the facebook ads um i knew people were getting a ton of results off facebook ads but every time i put money on it was just like a black hole i mean i don't know what i was doing but i just could not figure out the facebook ads
00:22:27
Speaker
And I didn't want to take all the time to figure all this stuff out.
00:22:32
Speaker
So what Russell talks about, and I mean, anyone that's an entrepreneur, what you start to do and what you learn is that do what you're good at.
00:22:42
Speaker
And then things that you're not good at, you need to figure out someone that can do those things and then get the help you need.
00:22:49
Speaker
So right now I actually have someone that's running Facebook ads for me.
00:22:53
Speaker
They're killing it right now.
00:22:56
Speaker
And, um, but yeah, I think that's the number one thing that's helped me is yeah, do what I need to do at first when the ads weren't doing well.
00:23:04
Speaker
Yeah.
00:23:04
Speaker
I'm just going and looking at all other people's ads and just always experimenting.
00:23:09
Speaker
I mean, once that ad cost starts going up, you got to go in there, you got to make tweaks.
00:23:13
Speaker
And then number two, the things that you're not good at, like Facebook ads, go and find someone that is good at that thing and pay them to do it.
00:23:22
Speaker
And you're going to get a return.
00:23:23
Speaker
I mean, yeah, I'm paying this guy to run it, Facebook ads, but...
00:23:27
Speaker
Huge return as I close my deals.
00:23:29
Speaker
And so they're ads that are specifically for the selling of solar, right?
00:23:35
Speaker
And now, so the process of doing that right now, are you, because each company can be different, but like for you, it's a new power, right?
00:23:44
Speaker
That you're working for, right?
00:23:45
Speaker
New power.
00:23:46
Speaker
New power.
00:23:46
Speaker
So like, are you running it as if you are new power or are you running it as if people are seeing Taylor and that's who the ad is coming from?
00:23:55
Speaker
Yeah.
00:23:56
Speaker
So I'm running it.
00:23:57
Speaker
They're run a couple of different ads, but right now we're running it as just kind of as a California solar initiative.
00:24:04
Speaker
So not necessarily as a company and we're kind of making it seem like it's just something required by California.
00:24:10
Speaker
So that's the ad that's working right now.
00:24:12
Speaker
Um, but yeah, it's like off a business page on Facebook.
00:24:17
Speaker
Pretty simple, right?
00:24:19
Speaker
Yep.
00:24:20
Speaker
Yep.
00:24:20
Speaker
So community page.
00:24:21
Speaker
So it's kind of, I guess, kind of like a bait and switch.
00:24:24
Speaker
I mean, we're not trying to, we're not lying to people obviously, but we are making it seem like it's almost as if it were from like the state of California or like a community page.
00:24:34
Speaker
And then yeah, linking that up.
00:24:36
Speaker
And then, yeah, pretty straightforward.
00:24:37
Speaker
People just go into the funnel, submit their information.
00:24:42
Speaker
We have that all set up.
00:24:43
Speaker
So I get the text notification once a lead comes in, call them right away.
00:24:48
Speaker
And that's key too, as I'm sure you know.
00:24:50
Speaker
Anyone that's running ads, running leads, or whether it's in pest control, whatever industry you're in, you get a lead, you call them right away, and then you set up an appointment or...
00:25:01
Speaker
In solar, we set up on appointments.
00:25:03
Speaker
It's a different industry.
00:25:04
Speaker
Maybe you close them right there on the phone.
00:25:07
Speaker
Totally.
00:25:07
Speaker
That's kind of how we're working it.
00:25:09
Speaker
So I think it's constantly evolving.
00:25:11
Speaker
And I know I'm talking a lot about copying other people and funnel hacking and going out and finding the people that are crushing it.
00:25:19
Speaker
But I also think there's something to be said about experimenting with things on your own.
00:25:23
Speaker
Because it's like Russell Brunson and these guys didn't go out and
00:25:27
Speaker
do some of their original stuff and experiment with their own ads, experiment with their own processes.
00:25:33
Speaker
I mean, then they'd never have those things set up that we could go out and copy them.
00:25:37
Speaker
So I think it's super important to learn from what others are doing, but also if, if new ways pop up, I mean, if different things, I don't know, different websites, different social media, different things like that pop up, then I think it's important to go out and
00:25:54
Speaker
experiment with those things.
Success through Experimentation and Trends
00:25:56
Speaker
We all know like Gary V. Gary V talks a lot about just like if there's a new social media thing.
00:26:02
Speaker
I mean, I have his book.
00:26:02
Speaker
It's called Crushing It over there.
00:26:04
Speaker
And it's like he's talking about if there's a new social media, there's, if you can be like the first one on that new social media and that thing starts, you know, going viral, a ton of people start going over.
00:26:16
Speaker
If you are one of the first people on that platform,
00:26:19
Speaker
then you're going to have a huge edge over all the people that got on late.
00:26:22
Speaker
So maybe that's how it is in recruiting too.
00:26:24
Speaker
Maybe there's a new social media that comes out.
00:26:26
Speaker
Maybe there's something new.
00:26:26
Speaker
You can go be the first person on that.
00:26:29
Speaker
Yeah.
00:26:30
Speaker
And no one else is doing it.
00:26:32
Speaker
Then you're going to be crushing it in that.
00:26:34
Speaker
So yeah, I think it goes both ways.
00:26:35
Speaker
Looking at what people are doing in the past, having success with, and then,
00:26:39
Speaker
there's a new process or something, you know, new social media, something like that comes out, then experimenting with that.
00:26:46
Speaker
And maybe you're the first one that hits a big with something like that.
00:26:48
Speaker
And then you'll be the one teaching everyone how to do it and making the big bucks, selling your course and everything.
00:26:54
Speaker
That's my opinion.
00:26:55
Speaker
Yeah.
00:26:56
Speaker
Thank you.
00:26:56
Speaker
Thank you.
00:26:58
Speaker
Yeah.
00:26:59
Speaker
So next question here.
Role-playing and Training in Sales
00:27:00
Speaker
What, what problems in the way that people typically approach door or sales do you see people make?
00:27:09
Speaker
What, what mistakes and problems do they have that you see?
00:27:14
Speaker
Yeah.
00:27:15
Speaker
Door to ourselves.
00:27:17
Speaker
Um, I mean, we've trained hundreds and hundreds of solar reps here at our company.
00:27:21
Speaker
And I would say the number one problem is just lack of training, just lack of commitment to go out and train every day to role play.
00:27:31
Speaker
And anyone that's read like Grant Cardone's books, he talks about this a ton.
00:27:34
Speaker
I mean, you gotta be committed to go in and role play to go into train, um, to figure out what's going wrong.
00:27:42
Speaker
And it's something that if I didn't do, I know I, like I was saying in the beginning, I wasn't natural.
00:27:48
Speaker
So I had to go out and my first summer every night I was doing tons of drilling, tons of role playing.
00:27:56
Speaker
I would just go for like an hour, hour or two every night and I would go with the top guy.
00:28:00
Speaker
And I just say, okay, can we just role play, man?
00:28:03
Speaker
Just tell me what I'm saying wrong.
00:28:04
Speaker
Tell me what I'm doing wrong in my body language.
00:28:07
Speaker
Tell me what I'm doing wrong in my eye contact.
00:28:09
Speaker
We just drill it, drill it, drill it, drill it, drill it.
00:28:12
Speaker
And even doing all that, I mean, I still only hit 100 cells doing that.
00:28:16
Speaker
So if I hadn't have done that, I don't even think I would have made it through the summer.
00:28:20
Speaker
If I did, I probably would have got 50 cells.
00:28:23
Speaker
So that's the biggest thing I see.
00:28:24
Speaker
I mean, not everyone's going to be like the master cells guy.
00:28:28
Speaker
I'm not, you know, I'm top three in our company for sure, but I know I'm not.
00:28:33
Speaker
I know there's lots of people probably better at selling solar than me, but what I do is you just got to train every day.
00:28:40
Speaker
You got to be committed to training.
00:28:41
Speaker
You got to be training, committed to role-playing, figuring out what's going wrong and just executing on that strategy.
00:28:48
Speaker
Cause yeah, basically what I've been able to do is just study like crazy.
00:28:55
Speaker
I mean, yeah, you go to these conferences, these courses that help,
00:28:58
Speaker
you turn your commute time into a university.
00:29:01
Speaker
So I don't enjoy it without listening to podcasts, audible or some type of audio book.
00:29:06
Speaker
Um, so just doing all these things, I think that's what it is.
00:29:09
Speaker
And that's why I see people fell as they're just not committed to doing those little things and they just give up.
00:29:16
Speaker
So whatever it is you're trying to learn fits.
00:29:18
Speaker
You're trying to learn the door to door game.
00:29:20
Speaker
go out and find those top guys drill like crazy.
00:29:22
Speaker
And like I was saying, it helps a ton to be with a company where there are guys that are crushing it, that are doing really well.
00:29:29
Speaker
If you're in a company right now where the top guys not doing near what you'd want to be, then I think you've got to consider maybe moving to a company where guys are, you know, top level reps, it's got top level training.
00:29:41
Speaker
So it's going to be way easier to have success going into something like that versus a company that's not doing that great.
00:29:46
Speaker
And,
00:29:47
Speaker
doesn't have great training.
00:29:49
Speaker
So that's, that's the biggest mistake.
00:29:50
Speaker
I think just people not training enough, um, not willing to do what it takes to get to the level they want to be.
00:29:57
Speaker
Cool.
00:29:58
Speaker
Thank you.
00:29:58
Speaker
Yeah.
00:29:59
Speaker
Uh, next question I have for you
Efficiency with Online and Traditional Sales Methods
00:30:01
Speaker
here.
00:30:01
Speaker
Um, and then I have just a few rapid fire questions to just finish up here.
00:30:07
Speaker
Um, so like, what was it that made you look, cause we just, we discussed how you went to 10 X, uh, the 10 X conference, but what was it that changed your belief that you wanted to no longer be just a hundred percent only knocking doors?
00:30:25
Speaker
Yeah.
00:30:28
Speaker
I think for me, it was just realizing that there's missed opportunities.
00:30:34
Speaker
I talked about people that wouldn't let me in the door, people that I couldn't even get to their door because there's a gate in front of it.
00:30:42
Speaker
So I just started realizing there's missed opportunities.
00:30:44
Speaker
And the second thing is, especially in solar, there's a lot of aspects of solar that you can't necessarily do on your own.
00:30:53
Speaker
So I realized I was missing a huge opportunity just by a lack of follow-up because I would go to these deals and then definitely wouldn't close all of them.
00:31:01
Speaker
I mean, you get people that wanted to think about it.
00:31:03
Speaker
You get people that's maybe their credit's bad at the time.
00:31:07
Speaker
So especially as I went to see Russell Brunson talk, talk about funnels and kind of online automation, things like that, like, and, you know, building teams, become an entrepreneur, like, man, I'm, I wonder how many opportunities I missed just by not mastering all those things.
00:31:23
Speaker
You got follow-up, you got the clothes, you got prospecting, you got all these things.
00:31:28
Speaker
And I'm one guy.
00:31:30
Speaker
So I, I,
00:31:31
Speaker
I mean, I was not doing very well on the follow up and a lot of different things.
00:31:34
Speaker
I was doing well on the prospecting and then I was doing okay on the closing parts, but yeah, huge lack of follow up.
00:31:43
Speaker
So what I learned is I just need to figure out this entrepreneur game and build a team.
00:31:49
Speaker
So what I've started to do is now I have a virtual assistant that actually helps me do a lot of these things.
00:31:55
Speaker
Also get referrals.
00:31:56
Speaker
That's another huge thing I was lacking.
00:31:59
Speaker
So I think it's important for, especially in solar, but whatever door-to-door industry you're in, I mean, just think of things that maybe you're not doing well on.
00:32:08
Speaker
Are you lacking in the follow-up?
00:32:10
Speaker
Are you lacking in getting referrals?
00:32:12
Speaker
And how could you use like online automation to help you with those things?
00:32:18
Speaker
So I started to hire, I hired a virtual assistant.
00:32:21
Speaker
She helps me out with a ton of those things now.
00:32:23
Speaker
And ever since I've been able to got help and also organization, talked about having a CRM or some way that you're going to organize all these leads.
00:32:31
Speaker
Cause it's huge.
00:32:32
Speaker
Um, if you can do that, what I have my assistant doing now is I'll close a deal and she'll send out, um, there's a service that's called send out cards.com, but it's basically a service where you can send out, um, gifts to customers, your prospects, things like that.
00:32:48
Speaker
It's all close a deal.
00:32:49
Speaker
And then I have it set up to where she goes in.
00:32:51
Speaker
She said,
00:32:53
Speaker
is out a gift to the client, ask for a referral, referrals right after that.
00:32:57
Speaker
She helps me out with that.
00:32:58
Speaker
She helps me organize the leads.
00:33:00
Speaker
She helps me out with follow-up and not, you know, you can only, you can only outsource so much too.
00:33:05
Speaker
So you gotta be careful with how much you do outsource.
00:33:08
Speaker
but it's just like figuring out what you can do.
00:33:10
Speaker
I saw all the things I was missing and I saw some of those that could be solved by click funnels that could be solved by online marketing, especially in a lot of recruiting things we were doing.
00:33:21
Speaker
And, um, yeah, I just figured out ways that we can automate a lot of those things.
00:33:26
Speaker
So I got send out cards in the past.
00:33:28
Speaker
I was spending hours and hours actually personally taking gifts to my customers.
00:33:33
Speaker
And it was great and they loved it, but it's like, um, all that, all those hours I spent taking them gifts.
00:33:39
Speaker
I mean, what if I could just automate that online?
00:33:42
Speaker
So that's when I discovered that service and now that's all instant.
00:33:45
Speaker
Now I don't have to spend hours.
00:33:46
Speaker
So the hours that I could have been closing other deals.
00:33:50
Speaker
Now I'm using those hours to go out and, you know, fill my funnel, go out and, um,
00:33:55
Speaker
fill my prospects.
00:33:57
Speaker
So I think that's what it is.
00:33:58
Speaker
Just recognizing things that maybe you lock on, seeing if you can automate it or outsource it.
00:34:04
Speaker
And then, yeah, don't be afraid to build a team.
00:34:06
Speaker
Cause I think, you know, any, any huge name, Tony Robbins, Russell Brunson, Grant Cardone.
00:34:13
Speaker
I mean, you see what they post, you see what they do, but the reality is besides behind the scenes, the scenes, they have like a team of 50, a hundred people doing all these things.
00:34:22
Speaker
Um,
00:34:23
Speaker
So what can you do?
00:34:25
Speaker
What sort of team can you build to help you with anything I talked about?
00:34:27
Speaker
I got a guy running Facebook ads, got my assistant that's helping me with a lot of follow up.
00:34:32
Speaker
I'm helping you with a podcast.
00:34:34
Speaker
So I think that's where I started to realize it is just what can I outsource?
00:34:39
Speaker
What can I get help on?
00:34:41
Speaker
And then how can I use funnels to automate a lot of these things to help me get more prospects and clients?
00:34:46
Speaker
And that's kind of what we're trying to teach people.
00:34:49
Speaker
We've got our podcast and that's what it's all about is...
00:34:52
Speaker
figuring out how to help people build teams and just teaching solar cells to anybody to be entrepreneurs, not just focus on one thing.
00:35:00
Speaker
I mean, door knocking, that's one thing, but how can we teach people to be entrepreneurs and to learn all pieces of the game?
00:35:06
Speaker
So.
00:35:07
Speaker
Love it.
00:35:07
Speaker
Love it.
00:35:07
Speaker
Love it.
00:35:08
Speaker
Love it.
00:35:08
Speaker
That's great.
00:35:09
Speaker
Yeah.
00:35:10
Speaker
I mean, I believe the door-to-door industry needs a lot more people like you who have gotten over the belief of the fear of, well, what would happen if I just start teaching people what I know?
Teaching as a Path to Entrepreneurship
00:35:24
Speaker
Right.
00:35:25
Speaker
And so, uh, that's huge.
00:35:27
Speaker
So congrats on that because that's been able to help you, uh, go on to interview some big people and be able to start a podcast that has a following and be able to start making yourself an entrepreneur and not just a door to door salesman.
00:35:43
Speaker
And, uh,
00:35:44
Speaker
So your message and my message is very much aligned.
00:35:48
Speaker
And so thank you so much for being on the podcast today.
00:35:52
Speaker
Last question I have for you.
00:35:56
Speaker
What, what piece of advice would you give someone who's been in the door to door industry?
00:36:04
Speaker
for a while, but is brand new to digital marketing.
00:36:08
Speaker
I mean, you've already talked about a little bit of the team building and stuff like that, but what piece of advice do you think would be most beneficial for that kind of person?
00:36:20
Speaker
So I know I've talked a lot, talked about a couple of these things before, but number one, just going out and like I said, finding someone that's already doing that thing.
00:36:29
Speaker
But if you're brand new, I would say just first of all, picking up Russell Brunson's book.
00:36:35
Speaker
He's got expertsecrets.com secrets and might be tough to understand at first, but that's really, I think what opened my eyes to call that like the forbidden fruit of online marketing.
00:36:47
Speaker
because it opened my eyes to possibilities.
00:36:51
Speaker
My eyes were opened after that.
00:36:54
Speaker
So yeah, I think just starting out with that, go out and first of all, get those two books, just kind of consider the possibilities of what you could do if you had on, if you were using online marketing and then yeah, number two, just finding guys that are already doing stuff like that.
00:37:08
Speaker
So you got Jackson's podcasts, you got my podcast, which is solar printer podcast.
00:37:14
Speaker
um we're definitely applying these things in door-to-door um so go out and get coaching from guys like that and then yeah i mean just listen to podcasts just increase your knowledge of it and i think that's the biggest thing that helped me is just finding someone that's doing it and then just studying those things like crazy just become a student of marketing and
00:37:35
Speaker
think of ways you can kind of apply what you're learning to door to door or whatever industry you're in.
00:37:40
Speaker
Awesome.
00:37:41
Speaker
Love it.
00:37:42
Speaker
Last question.
00:37:43
Speaker
Um, I wanted to, uh, wanted to just ask, like, what's, uh, what is your favorite book?
00:37:49
Speaker
Ooh, that's a tough one.
00:37:52
Speaker
Um, my favorite book, Harry, maybe, maybe,
00:38:00
Speaker
Yeah, so I guess that's kind of an interesting question.
00:38:05
Speaker
My book I like the most, but I would say it'll apply what we're doing.
00:38:12
Speaker
Put me on the spot, man.
00:38:13
Speaker
But honestly, I love Tim Ferriss' books, The 4-Hour Workweek.
00:38:20
Speaker
I thought it was awesome.
00:38:20
Speaker
Awesome.
00:38:21
Speaker
He has this whole four hour everything.
00:38:23
Speaker
But, and yeah, Steve Larson, he talks about that a ton that that was kind of his gateway drug to online marketing.
00:38:30
Speaker
But yeah, four hour work week.
00:38:32
Speaker
I like, like a lot.
00:38:33
Speaker
And the reason I like it is because he talks a lot about outsourcing, which is what I were.
00:38:39
Speaker
So finding things that you don't like doing to outsource.
00:38:43
Speaker
And I thought that was super interesting because there's all these things that's,
00:38:47
Speaker
you know, you start to realize that there's things you're doing that might not be worth your time as much.
00:38:53
Speaker
Like how much time are you spending responding to emails?
00:38:57
Speaker
How much of what you're doing, you know, could potentially be passed on to someone else to do it.
00:39:02
Speaker
So yeah, I pay someone, my assistant, she's from the Philippines.
00:39:06
Speaker
Her name is Stella.
00:39:07
Speaker
I pay her 300 bucks a month and she saves me hours and hours in time.
00:39:11
Speaker
And it's like, yeah, so that's probably my
00:39:16
Speaker
I don't know, current favorites.
00:39:17
Speaker
Cause that kind of was another eye opener for me.
00:39:20
Speaker
Awesome.
00:39:21
Speaker
Cool, man.
00:39:22
Speaker
Well, you dropped some serious gold nuggets on our podcast today.
00:39:25
Speaker
Thank you so much for coming.
00:39:28
Speaker
Any last words that you want to leave with the audience here?
00:39:32
Speaker
Yeah.
00:39:32
Speaker
I mean, definitely love to connect with anyone, part of your audience, Jackson.
00:39:36
Speaker
And so reach out to me.
00:39:37
Speaker
I'm on Facebook.
00:39:39
Speaker
Yeah.
00:39:39
Speaker
Where can people find you?
00:39:41
Speaker
Yeah.
00:39:41
Speaker
So just Taylor Armstrong on Facebook, Instagram, and trying to kind of up my social media game.
00:39:47
Speaker
But, uh, yeah, podcast we're posting weekly episodes, if not more.
00:39:51
Speaker
So that's the solarpreneur podcast.
00:39:54
Speaker
Um, love to hear people's thoughts on that.
00:39:56
Speaker
So then connect with us and yeah, just reaching out on Facebook.
00:40:00
Speaker
But yeah, I love to hear people's thoughts and, um,
00:40:04
Speaker
yeah that's about it but appreciate being on the show man and i'm excited for your podcast and where you're going doing great stuff and i'm glad we make the connection totally of course thank you taylor well thanks for coming on to the show today yep appreciate it we'll uh chat with everyone soon thanks again all righty thanks guys
00:40:25
Speaker
Hey, thanks for listening to this episode of DDD Success Secrets.
00:40:29
Speaker
If you're not subscribed already, be sure to do that right now.
00:40:32
Speaker
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00:40:36
Speaker
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00:40:40
Speaker
It would be a huge help and I would be forever grateful.
00:40:43
Speaker
And be sure to head over to dddsuccesssecrets.com and pick up your free DDD Pro Series.
00:40:49
Speaker
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00:40:56
Speaker
It's stuff that your regional managers are probably never going to teach you.
00:41:00
Speaker
Until next time, my friends, peace out.
00:41:04
Speaker
Wow, what another value-packed episode of The Solarpreneur.
00:41:08
Speaker
Guys, if you couldn't tell, we spend a lot of time and energy to put these episodes out to hopefully give you just one strategy, one golden nugget that's going to launch your solar career to the next level.
00:41:18
Speaker
And we do it all for free.
00:41:20
Speaker
And if you found any value in this episode or it's helped you in any way, all I ask in return is that you just take 30 seconds of your time and leave us a review on iTunes.
00:41:29
Speaker
so that we can help more solopreneurs like you to change the world.
00:41:33
Speaker
And as a gift for leaving us a review, we have a special training package exclusive for solopreneur listeners over at solopreneurs.com.
00:41:42
Speaker
Remember, you need to leave us a review on iTunes to qualify for the training package.
00:41:46
Speaker
So take care of that now, and we'll see you on the next episode.