If you view marketing as the activity that stops at acquisition you are missing
80% of your buyers journey. Marketing is also responsible for product
experience, retention, and incentivizing referrals. It's more than top of funnel
activity to increase awareness.

#77 Marketing Doesn't Stop At The Purchase

Join me, David Riggs, Managing Partner at Pneuma Ventures, as I pull back the curtain on the intricate process of starting, growing, and scaling a holding company. In MBAgency, I'll take you through all the stages of this journey - from laying the foundations of the holdco and the rigorous due diligence of our first acquisitions to the strategic steps we took to scale and staff our most recent purchases.