The basics of having strong messaging comes down to figuring out the 10% of what
you do that 80% of your customers care about. Your messaging should be simple.
Don't talk about everything. Only the parts that your customers truly care
about.

#82 Simple Messaging Increases Conversions

Join me, David Riggs, Managing Partner at Pneuma Ventures, as I pull back the curtain on the intricate process of starting, growing, and scaling a holding company. In MBAgency, I'll take you through all the stages of this journey - from laying the foundations of the holdco and the rigorous due diligence of our first acquisitions to the strategic steps we took to scale and staff our most recent purchases.