The importance of creating a visual brand that is more than a logo with Helen Bamborough from Mumfolk

What’s this episode about?

In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to the feel our brand invokes when people look at our social media and website.

If you’ve always ‘made do’ with a simple logo, brand colours and some social media templates, but it’s starting to feel a bit disconnected and like it doesn’t represent your business, or you spend hours on Canva trying to make things ‘work’ and want to develop a more cohesive brand look and voice - this episode is for you!

Episode key takeaways:

• Why branding is more than a font, colours and a logo (and what is really needs to include)
• When to invest in support with branding (and not to)
• The issue with using Canva for your branding
• How having a clear brand can decrease your mental load and increase your sales
• The ways your brand can attract dream clients (and repel ‘less than ideal’ clients!)

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Instagram: @mum_folk

Website: Mumfolk.com

INTRODUCING… HELEN BAMBOROUGH

Helen is a Brand Strategist, Creative Director and Founder of Mumfolk Studio - a Branding Agency for mums with creative, fashion & lifestyle businesses looking to stand out and make an impact. She’s designed for brands such as Whistles, The Bodyshop & Nobody’s Child before setting up her own studio in 2017 after having her first child. She helps mums in business gain brand clarity, magnetise the right clients and customers and build brand momentum. She’s also a Coach & Mentor for Brand Designers and featured Instructor & course collaborator for global teaching platform Domestika.

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