Powerful storytelling to authentically market your business and sell without the BS with Colette McBeth

What’s this episode about?

Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering.

In this episode we cover:

Here's what you can expect from this episode:

💡 Discover why storytelling is essential for building connection and engaging your audience. 

💡 Uncover the power of your own story and how to incorporate it into your messaging. 

💡 Learn how to craft relatable stories that resonate with your ideal clients that are 'brain friendly' and so much easier than content pillars. 

💡 Find out how to make your offers and services more desirable through storytelling.

Plus, we talk about: 

🦁 Ads vs organic - do you need both?

🦁 Behind the scenes: How Colette has used ads to grow her business (inc when she thought she'd lost £5k!).

🦁 Where to start if you want to use the power of stories in your business

Introducing Colette McBeth

Colette McBeth is the trusted storytelling and messaging mentor to 100s of women who want to reach more people, more powerfully without ever pretending to be someone they're not.

She's also the author of 4 thrillers that have been published all over the world and she spent 10 years as a BBC TV news and political correspondent.

Guest Key Links:

Facebook Group: https://www.facebook.com/groups/bigvisibilitylounge

Instagram: www.instagram.com/colettemcbethstorytelling

Core story blueprint: https://colette-mcbeth.mykajabi.com/the-story-club

If you enjoyed the podcast, here are some ways you can be a part of my world:

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Free Resource

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Work together:

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Got questions?

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