Join us as we meet the Gate between my (Akoyi's) gatekeeping and Eric's openness with our second interview of the season - Gabe of Wandering Wit.

We dive into Gabe's journey towards design, his current philosophies and more!

Find Wandering Wit on their Website [https://thewanderingwit.com/] and Instagram [https://www.instagram.com/thewanderingwit/].

Wandering and Witty

Today we have a chat with Good Information; they're a jazz focused band from Edmonton. We go over their origins, why they're Good Information and learn about how each member of the band approaches being in a band.

Thank you for listening; to listen to Good Information visit their:

Website [https://goodinfo.cargo.site/] | Instagram [https://www.instagram.com/good.information.music/]

Listen to their latest single, 'Do Nada' with Odario [https://odariogoodinformation.lnk.to/donada]

Watch their video for 'Do Nada with Odario [https://www.youtube.com/watch?v=Aw7nzSfOXHg&pp=ygUXZ29vZCBpbmZvcm1hdGlvbiBvZGFyaW8%3D]

Listen to 'Fringes' and 'Frenetic' [https://open.spotify.com/artist/4QR5Id98AnS99ZtXHNMgnR?si=r1RyTw06TniImlF5dBLSNw&nd=1]

Their 1st album is incoming, I'll update this with a link once it's out.

Happy Listening.

Good Information

So Eric and I haven't been talking, but the pod is back!

In this episode we talk about what we've been up to since the last podcast ended, allude to why we haven't been keeping up with each other and discuss making money from your art.

We are so grateful to be back and have so much in store for you. More soon!

Consciously Uncoupled?

It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you!

In this episode we cover:

 * The 'post-launch' burnout which was a big lightbulb moment (or painful learning curve depending on your viewpoint!)
 * What stripping back to the bare minimum taught me and how I'm making changes to stop doing the things I was able to drop
 * The 5 things I've changed in the last 3 months including:
 * outsourcing Instagram & working on my messaging with Rachel Pearson [https://www.instagram.com/rachelpearson.co/]
 * testing new lead magnets using Ads & using my £15/day Facebook Ad funnel
 * looking at my boundaries with clients
 * evolving my email sequences to stop the reliance on Instagram
 * batching the podcast to stop my resenting the time it takes
 * 2 things I'm focusing on having in place before Xmas to truly move towards more time & energy freedom


Links & resources mentioned in the episode:

New resource - Click here to download Automate & Elevate: [https://sophiegriffiths.co/automate-elevate-podcast] the proven 3 step strategy to automate your marketing ‘back end’ to create more impact & income in your business, without needing more time.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco [https://www.instagram.com/sophiegriffithsco/]

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths [https://www.linkedin.com/in/sophie-l-griffiths/]

Free Resource

Grab the (highly recommended!) Customer Journey Audit [https://sophiegriffiths.co/customer-journey-audit-podcast]. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.

Work together:

Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here [https://sophiegriffiths.co/facebook-ads-services-help]

Got questions?

DM me on Insta or LinkedIn [https://www.linkedin.com/in/sophie-l-griffiths/]

Email me here: hello@sophiegriffiths.co [%20hello@sophiegriffiths.co]

Behind the scenes of my 'post rebrand burnout' & 5 things I've changed since

My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile.

Suzy Olivier is committed to rewriting the narrative around what it takes to achieve success as a mother, so you can design your life and business to experience genuine success on every level - which meant she was the perfect person to have on the podcast to discuss this topic.

In this episode we cover:

 * Breaking the 'I'll take any money' mindset that often comes with starting a business when there's a baby in the house.
 * The emotional weight of treating your business like it's another child—and how to mentally separate the two.
 * How to roll with life's curveballs—like another little one on the way or a big move—while still keeping your business afloat.
 * The non-negotiable role of boundaries and why we both admit to skirting them occasionally. 😅
 * Identifying what tasks suck the joy out of you, and outsourcing them—be it in your home or your business.
 * Scaling beyond £5k months without hitting burnout. 🚀


Suzy is a certified business coach, serial entrepreneur of over 16 years, military wife, and mother of 3. She combines all that lived in first-hand experience and expertise with her unrelenting optimism and overwhelming passion to help women realise their amazing potential and build the business & life of their dreams and genuinely enjoy the process without sacrificing time with their precious family.

Guest Key Links:

If you want to find out more about Suzy, Instagram is the best place to find her https://www.instagram.com/mothersofenterprise/

If you'd like to book a free call with Suzy: https://academy.mothersofenterprise.com/time-money-call

Website: https://www.mothersofenterprise.com/

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco [https://www.instagram.com/sophiegriffithsco/]

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths [https://www.linkedin.com/in/sophie-l-griffiths/]

Free Resource

Grab the (highly recommended!) Customer Journey Audit [https://sophiegriffiths.co/customer-journey-audit-podcast]. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.

Work together:

Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here [https://sophiegriffiths.co/facebook-ads-services-help]

Got questions?

DM me on Insta or LinkedIn [https://www.linkedin.com/in/sophie-l-griffiths/]

Email me here:

Defining & achieving business success while navigating motherhood with Suzy Olivier

In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you.

In this episode we cover:

1. The Myth of the 'Steady Stream'

 * The misconception about committing to email list growth equating to a consistent client influx.
 * The pitfalls of solely relying on ad campaigns and regular emails.


2. Three Pillars of Email Conversion Success:

 * Maximising the Impact: Learn how to get the most out of every resource and piece of content you produce. Remember Episode 5? We're building on that!
 * The importance of downloading rates and creating engagement from the start.
 * Curating a Personal Journey: Discover how to make your subscribers feel connected, known, and valued.
 * The overlooked treasure of welcome sequences and their potential impact.
 * Decreasing the Conversion Time: Accelerate the journey from subscriber to client. Are you utilizing segmentation?
 * The transformative power of segmenting and focusing on active subscribers.


3. Real-life Case Studies:

 * How tweaking email sequences can drastically improve engagement rates.
 * Harnessing the power of podcasts and integrating them into the subscriber's journey.


4. Practical Action Steps:

 * How to keep your email content fresh, relevant, and targeted.
 * Strategies for segmenting your audience and providing exclusive opportunities.


Links & resources mentioned in the episode:

 * Episode 5: Creating a Lead Magnet that Attracts Ideal Clients [https://chat.openai.com/c/e299251d-98f0-4fa4-b776-e50ef7ac0b9d#]
 * Waitlist Link for the Beta Course on Ads & Email: Join the Waitlist [https://chat.openai.com/c/e299251d-98f0-4fa4-b776-e50ef7ac0b9d#]
 * 1:1 Client Application: Apply for a Call [https://chat.openai.com/c/e299251d-98f0-4fa4-b776-e50ef7ac0b9d#]


If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco [https://www.instagram.com/sophiegriffithsco/]

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths [https://www.linkedin.com/in/sophie-l-griffiths/]

Free Resource:

Grab the (highly recommended!) Automation Opportunity Audit [https://drive.google.com/file/d/11relA2aNugJiCiv2GeIWLZA_O7jGyEZe/view?usp=drive_link]. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.

Work together:

If you are ready to evolve your business to give you the time and energy freedom to focus on the things you love to do or have been on your 'must do' list for far too long (write a book, do more speaking, spontaneous trips abroad) without impacting the growth of your business and actually getting MORE clients - I can help!

When you’re growing your email list, but subscribers aren’t converting to clients

I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme.

Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform the way she works with clients. You don't need to have done (or even heard of!) the test to get a lot from the episode.

In the episode we chat about:

 * What is the Clifton Strengths test and why is it different to other tests?
 * How your strengths can have a 'shadow side' and the impact this can have
 * Examples from our own profiles, including the reasons I restarted the podcast, why I 'failed' at having a VA for so long and how Hannah's people pleasing was the key to consistency.
 * How understanding my strengths has shaped recent decisions I've made to grow my business
 * The impact of not using your strengths on your business and your health.


Hannah Miller is a proud teacher by trade and she's been involved in leading three start-ups, including her current business. She is what you call a “Strengths-Based Coach” which is NOTHING to do with weightlifting and everything to do with personality and preferences. She has been trained to give her clients the tools to really get to know themselves, what they do best, what their contribution is, essentially, what their STRENGTHS are so that they are armed to make the right decisions and build a life that works for them.

Guest Key Links:

Website: hellosidekick.co [http://hellosidekick.co/]

Insta: @hellohannahmiller [www.instagram.com/hellohannahmiller]

Links & resources mentioned in the episode:

'Introduction to strengths' course: https://courses.hellosidekick.co/strengths-intro & use the code: SOPHIE10 for 10% off until the end of 2023.

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco [https://www.instagram.com/sophiegriffithsco/]

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths [https://www.linkedin.com/in/sophie-l-griffiths/]

Free Resource

Grab the (highly recommended!) Customer Journey Audit [https://sophiegriffiths.co/customer-journey-audit-podcast]. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.

Work together:

Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here [https://sophiegriffiths.co/facebook-ads-services-help]

Got questions?

DM me on Insta or LinkedIn [https://www.linkedin.com/in/sophie-l-griffiths/]

Email me here: hello@sophiegriffiths.co [%20hello@sophiegriffiths.co]

Building a business that plays to your strengths with Hannah Miller

The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summer and the impact on her business, and life.

In this episode we cover:

 * Current situ - where Sophie is at with the summer holidays at the moment
 * How seasons of life and business impact summer holiday decisions
 * Triggering conversations and judgement
 * Ideas on structuring your business around the summer holidays
 * 'Will I regret working?' vs 'I don't want to spend 7 days a week with my kids'
 * Reviewing & planning for next year (already!)


If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco [https://www.instagram.com/sophiegriffithsco/]

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths [https://www.linkedin.com/in/sophie-l-griffiths/]

Free Resource

Grab the (highly recommended!) Customer Journey Audit [https://sophiegriffiths.co/customer-journey-audit-podcast]. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.

Work together:

Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here [https://sophiegriffiths.co/facebook-ads-services-help]

Got questions?

DM me on Insta or LinkedIn [https://www.linkedin.com/in/sophie-l-griffiths/]

Email me here: hello@sophiegriffiths.co [%20hello@sophiegriffiths.co]

Can you really have the summer holidays off (and do you actually want to?)

"Lionhearted marketing" is a term that describes an approach to marketing that is bold, courageous, and fearless - just like a lion. It's about being a leader, taking calculated risks, and using bold strategies to achieve your business goals.
At its core, lionhearted marketing is all about having the courage to stand out from the crowd and take action even when things feel uncertain, and having the confidence to pursue your vision with determination and grit.
When you're ready to take your business to the next level, Lionhearted Marketing podcast is here to help!
I'm Sophie and one of my superpowers is taking overwhelming, complex stuff (like Facebook Ads or ‘funnels’) and breaking it down so it becomes really simple. And I love a chat. So this is the place where those two things come together!
You’ll also find me alongside some epic guests who will inspire you with their own stories of how they’ve grown their business and share how their organic marketing fits with their ads strategy. Plus, there’ll be juicy nuggets related to their own superpowers such as mindset, finances, copy, branding and so much more.
Our motto is: more impact, less effort.
Come follow me over on Instagram: @sophiegriffithsco
Find out more on my website: sophiegriffiths.co
Start listening and subscribe now!

Sophie Griffiths

Shows