Anastasia Soare on Raising Brows and the Discipline Behind the Billion-Dollar Brand, Anastasia Beverly Hills
In this landmark 800th episode of Skin Anarchy, Dr. Ekta Yadav sits down with the legendary Anastasia Soare, founder of Anastasia Beverly Hills and one of the most influential figures in modern beauty. Known globally as the Queen of Brows, Anastasia joins Dr. Ekta to discuss her newly released book, Raising Brows: My Story of Building a Billion-Dollar Beauty Empire. In this intimate conversation, she reflects on her remarkable journey—from her early years as a Romanian immigrant to becoming the visionary behind one of the most iconic brands in beauty history.
What began as a simple observation—that eyebrows were being overlooked—sparked a revolution. Inspired by Leonardo da Vinci’s studies on facial proportion, Anastasia developed her signature Golden Ratio method, shaping not only brows but the direction of the entire beauty industry. Her commitment to craftsmanship, precision, and empowerment turned Anastasia Beverly Hills into a global symbol of artistry and integrity.
Anastasia opens up about the discipline, mentorship, and mindset that built her empire—offering wisdom that transcends business. She shares her mother’s lessons in humility, her belief that fear must never dictate one’s path, and the philosophy that has guided her from the salon floor to international fame: “If there’s no seat at the table, build your own.”
Episode 800 is more than a milestone—it’s a celebration of resilience, creativity, and the pursuit of excellence. Tune in to hear Anastasia Soare’s powerful story and discover the legacy behind Anastasia Beverly Hills—and now, behind her new book Raising Brows.
Shop Raising Brows: My Story of Building a Billion-Dollar Beauty Empire and Anastasia Beverly Hills Cosmetics
CHAPTERS:
0:02 – Introduction & Welcome
1:03 – Starting Over in a New Country
3:06 – Entering the Beauty Industry
4:41 – The Birth of the Brow Technique
6:22 – Creating a New Beauty Category
8:19 – The Philosophy of Giving Your Best
11:05 – The Rise of ABH & Social Media Breakthrough
13:07 – Building Confidence & Carving Your Own Path
16:23 – Leadership, Mentorship & Lessons in Discipline
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