Discovering Dossier: Turning Dupe Culture Into a Luxury Fragrance Movement
In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Sergio Tache, founder and CEO of Dossier, the viral fragrance brand rewriting the rules of luxury. What started as a simple question—“Why should smelling good cost $150?”—has evolved into a global movement redefining access, quality, and transparency in the world of scent.
Sergio shares his unconventional journey from finance to fragrance, revealing how a curiosity for entrepreneurship led him to challenge one of beauty’s most exclusive markets. Dossier began with a clear mission: make high-quality, cruelty-free perfumes with premium ingredients—without the markup. What emerged was not just an affordable alternative, but an entirely new way for consumers to explore fragrance through layering, discovery, and personalization.
From its early “impressions” collection inspired by luxury icons to its growing line of original creations like It Factor, Dossier has evolved from “dupe” to disruptor—proving that true luxury is about integrity, not price tags. Sergio also lifts the curtain on the brand’s minimalist ethos: recyclable packaging, transparent sourcing, and French craftsmanship that speaks for itself.
As the fragrance landscape shifts, Dossier stands out for celebrating individuality and inclusivity. Sergio discusses how consumer preferences are changing—toward genderless scents, mindful spending, and authenticity—and why the future of fragrance lies in accessibility, not aspiration.
Tune in to hear how Dossier is democratizing luxury, one scent at a time—and why the next evolution of perfume is all about confidence, creativity, and connection.
CHAPTERS:
0:02 – Introduction & Guest Welcome
0:54 – Sergio’s Transition from Finance to Fragrance
2:18 – Founding Dossier & Making Luxury Accessible
4:01 – Value vs. Discovery in Fragrance
5:37 – Breaking Down Luxury Pricing
7:16 – From “Dupes” to Original Creations
10:57 – Fragrance as an Everyday Luxury
11:43 – Lessons from Building Dossier
16:44 – Craft, Packaging & the Future of Fragrance
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