Speaker
Well, it's all about what they value. And for them, the value of this customization, you know, this wasn't like a kit, like something that they ordered through a catalog. So for them, it's not an ACME, it's not a, yeah, Sears Roebuck. Right. But at the same time, I don't just slide casually into some, um, ignorant generalizations about Swedes, but you know, I don't think of them as like an overly decorative, um, or artistic cult. Like they seem like a straightforward, straight ahead kind of people.