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3 Secrets To Crushing Your 2024 Goals
74 Plays2 years ago
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The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
The SOLARPRENEUR podcast is here to help you close more deals in the solar industry, generate more leads and referrals, and hopefully, have a much better time and situation.
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Transcript
Introduction and Personal Journey
00:00:03
Speaker
Welcome to the Solarpreneur Podcast where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in the year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals.
00:00:31
Speaker
What is a solarpreneur you might ask?
00:00:33
Speaker
A solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
Goal-Setting for 2024
00:00:41
Speaker
Hey, what's up, solopreneurs?
00:00:43
Speaker
Today is the beginning of 2024.
00:00:46
Speaker
So naturally, we're going to be talking about three ways you can crush your goals for this year.
00:00:52
Speaker
Don't worry, even if you're not listening to this beginning of 2024, there are some great secrets that I think will help you whenever you're listening to this.
00:01:01
Speaker
So don't skip out if you're listening to this at a later time.
00:01:04
Speaker
Welcome to the show.
00:01:05
Speaker
My name is Taylor Armstrong.
00:01:06
Speaker
I'm your host.
00:01:07
Speaker
We're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry.
00:01:15
Speaker
We're coming at you.
00:01:16
Speaker
I'm excited for a new year.
00:01:18
Speaker
Hopefully you are ready to have your best year ever in solar cells.
00:01:24
Speaker
or however you are involved in solar, or maybe you're not even in solar, but if you're not, hit me up.
00:01:30
Speaker
I got a job for you.
00:01:32
Speaker
But before we jump into the topic today, I wanted to remind you of a couple of things.
Door to DoorCon Highlights
00:01:38
Speaker
Number one, we've got door-to-door con.
00:01:39
Speaker
It's that time of the year, the time of conferences, the time of improvements.
00:01:45
Speaker
We've got Door to DoorCon coming right up.
00:01:47
Speaker
I'm excited for it.
00:01:48
Speaker
We got Lance Armstrong, my uncle speaking.
00:01:50
Speaker
Just kidding, he's not my uncle, but somewhere down the line.
00:01:54
Speaker
We're probably related.
00:01:55
Speaker
Lance Armstrong, you got a bunch of other speakers.
00:01:59
Speaker
I don't even have it pulled up here, but...
00:02:02
Speaker
I know Lance Armstrong is going to be there.
00:02:05
Speaker
The guy that wrote Never Split the Difference.
00:02:09
Speaker
Chris Voss, I think is his name.
00:02:11
Speaker
Great book.
00:02:12
Speaker
I know he's going to be there.
00:02:13
Speaker
And many other speakers.
00:02:15
Speaker
So make sure you get in on that.
00:02:17
Speaker
If you want an exclusive solar printer discount, go to door2doorcon.com, I believe is the website.
00:02:23
Speaker
We will link it.
00:02:24
Speaker
And the discount code that you're going to use is Armstrong20.com.
00:02:28
Speaker
It's going to get you 20% off.
00:02:30
Speaker
And rumor has it that they've also got a New Year's special going on right now.
00:02:34
Speaker
So make sure you get in on both those discounts.
00:02:38
Speaker
Get your ticket now.
00:02:39
Speaker
The second thing is, for those that listened to last episode, we did a recap of what I think were the best, the top episodes of 2023.
00:02:49
Speaker
And we also gave out a little gift at the end.
00:02:52
Speaker
And that gift was just a...
00:02:55
Speaker
You could call it a podcast roadmap.
00:02:58
Speaker
Some of our best podcast episodes we've had throughout the years, all condensed into one document, into one little form.
00:03:06
Speaker
So you can go through and catch up on these episodes or listen to them for the first time if you are new to the podcast.
00:03:12
Speaker
So you can download that at top10.solarpreneurs.com.
00:03:17
Speaker
That's top and then the number 10.solarpreneurs.com.
00:03:23
Speaker
Go check them out.
00:03:24
Speaker
And that is my New Year's gift
Secrets to Effective Goal-Setting
00:03:26
Speaker
to y'all.
00:03:26
Speaker
Okay, so let's jump into the topic.
00:03:29
Speaker
Goals are something that I'm fascinated by.
00:03:32
Speaker
Matter of fact, I went to a goal setting workshop.
00:03:35
Speaker
This was like three weeks ago with a couple guys on our team out here in San Diego.
00:03:39
Speaker
We learned some tips, tricks.
00:03:41
Speaker
So goals is something that you can go for entire day workshops that talk about this.
00:03:47
Speaker
And
00:03:48
Speaker
I'm not going to do a seven hour long podcast episode today.
00:03:52
Speaker
So really, I'm just going to give you three things, three what I think are secrets, things that I tend to forget that you can focus on as you are going through and creating your goals.
00:04:02
Speaker
If you want more resources, there's a million YouTube videos you can watch that will break down goals in depth.
00:04:09
Speaker
One of my favorite courses that I've taken on goals is
00:04:15
Speaker
is it's a course by Michael Hyatt.
00:04:16
Speaker
It's called Your Best Year Ever.
00:04:19
Speaker
He's this entrepreneur guy that has a lot of stuff on leadership, on goals, written a couple books on the topic.
00:04:26
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So I consider him an authority.
00:04:28
Speaker
You can go check out his course.
00:04:30
Speaker
And he does, I think, a live virtual event that's really cool.
00:04:33
Speaker
Probably will do it this year.
00:04:35
Speaker
But I think he's doing it like January 5th.
00:04:37
Speaker
So go check it out.
00:04:38
Speaker
And you can go through really in depth on the topic of your goals.
00:04:43
Speaker
Okay, but again, we're just going to give you three tips today, three things that I think I sometimes drop the ball on that are very important for you to focus on this year as you are creating your 2024 goals.
00:04:58
Speaker
So let's jump into it.
00:04:59
Speaker
The first is keep it simple.
00:05:01
Speaker
Hey, hopefully that should be a no-brainer.
00:05:04
Speaker
You're saying, okay, that's not really a secret.
00:05:06
Speaker
But let me explain why I put keep it simple.
00:05:09
Speaker
Last year, maybe it was two years ago,
00:05:12
Speaker
I had so many different goals.
00:05:14
Speaker
I went through, wrote them all out.
00:05:16
Speaker
I wanted six pack abs.
00:05:18
Speaker
Many of you know I'm doing jujitsu classes.
00:05:21
Speaker
So I wanted to be a jujitsu champion.
00:05:23
Speaker
I wanted to do some competitions in it.
00:05:26
Speaker
I wanted to be the top salesman at my company.
00:05:29
Speaker
I wanted to get 20 people in our coaching program here at Solrepreneur.
00:05:37
Speaker
I wanted to be the best shape of my life, eat healthier, all these different things.
00:05:42
Speaker
So I probably had 20 goals going out.
00:05:45
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Guess how many I actually achieved?
00:05:48
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Not very many at first.
00:05:50
Speaker
As the year went on, I did condense it, get a little more focused.
00:05:54
Speaker
But the reason I say keep it simple is because so many of us, we want to conquer the world.
00:05:58
Speaker
We want to be the top at everything we're doing.
00:06:02
Speaker
And a lot of us, we have shiny object syndrome.
00:06:06
Speaker
We get in on these new hobbies.
00:06:09
Speaker
Maybe you're like me, you start doing jujitsu, you start playing an instrument, whatever.
00:06:14
Speaker
And all your attention just wants to shift to that and be the best.
00:06:18
Speaker
Hey, well, we only have so many hours in a day.
00:06:22
Speaker
And especially if you got, you know, family like myself, you have kids, it's tough to have time for all these things.
00:06:30
Speaker
So this first secret is keep it simple, focus on a few things and
00:06:35
Speaker
A few podcasts ago, I mentioned we were reading the book, Chop Wood, Carry Water.
00:06:39
Speaker
And so I'm dropping the ball.
00:06:44
Speaker
I can't remember who wrote it, but chop wood, carry water.
00:06:47
Speaker
And the basis of this book is that we need to focus on the basics.
00:06:52
Speaker
We need to chop our wood.
00:06:53
Speaker
We need to carry our water.
00:06:54
Speaker
And something that our team is focusing on, just on this topic of chopping wood, carrying water,
00:07:02
Speaker
is we're just all trying to focus on three things in the year.
00:07:06
Speaker
The first was having meaningful connections.
00:07:09
Speaker
Second was hours prospecting.
00:07:11
Speaker
How many hours are we going to be out there prospecting?
00:07:13
Speaker
And third is personal improvement.
00:07:16
Speaker
And I love the idea of just...
00:07:18
Speaker
keeping the focus laser dialed, right?
00:07:21
Speaker
Keeping the focus on minimal things.
00:07:23
Speaker
And really, if we keep it that way, I think that's what's going to give us the maximum results.
00:07:30
Speaker
If we can just focus on those tiny habits and those are how great things are going to come to pass, right?
00:07:38
Speaker
A lot of scriptures,
00:07:40
Speaker
that you read, talk about these tiny things that you do are going to help you achieve something great.
00:07:46
Speaker
So that's secret number one is keep it simple, focus on the small things and don't have too many goals.
00:07:54
Speaker
Another thing I've learned is that you should only maybe do set more goals
00:07:58
Speaker
Hey, you can have, I don't know, I think maybe 10, 12, that's probably the max amount of goals you want to even have for a year.
00:08:06
Speaker
But focus on no more than two to three goals per quarter.
00:08:10
Speaker
Hey, more than that, you're just going to get super overwhelmed.
00:08:14
Speaker
All right, so number one is keep it simple.
Focus and Avoiding Distractions
00:08:16
Speaker
Number two, make a not to do list.
00:08:20
Speaker
All right.
00:08:20
Speaker
Many of us, we've heard of a to do list.
00:08:23
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We probably have a to do list that's 50 items long.
00:08:27
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I know I do my phone.
00:08:28
Speaker
But what about not to do?
00:08:31
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I really struggle sometimes.
00:08:33
Speaker
You know, I'm out in the neighborhood.
00:08:35
Speaker
I'm checking Instagram.
00:08:37
Speaker
I'm checking, you know, I get hooked on these phone games, Clash of Clans, stupid games like that.
00:08:45
Speaker
And I just get distracted.
00:08:47
Speaker
So one of my goals this year, one of the things I'm going to focus on is having a not to do list.
00:08:53
Speaker
Hey, maybe you can think back to last year.
00:08:56
Speaker
What were the things that prevented you from hitting some of your goals?
00:08:59
Speaker
What were the things that prevented you from hitting your sales targets?
00:09:03
Speaker
You probably have things you want to cut out.
00:09:06
Speaker
So, so many of us were focusing on what can we do?
00:09:09
Speaker
How many more people can we talk to?
00:09:11
Speaker
How many more hours can we work?
00:09:13
Speaker
What about what can we cut out?
00:09:15
Speaker
What are the things not to do?
00:09:17
Speaker
So this is the second thing is make a not to do list.
00:09:21
Speaker
Maybe like me, maybe you're spending too much time on social media.
00:09:25
Speaker
You can go on your iPhone.
00:09:28
Speaker
which you should have, right?
00:09:30
Speaker
If you're serious about sales and you can go on the screen time app, you can set your limits.
00:09:34
Speaker
So maybe this is something you do first thing in the year is go and set your limits for your social media apps, for your phone games, for wherever else, your news apps, another thing.
00:09:48
Speaker
And lots of these little distractions, they can be helpful.
00:09:53
Speaker
Maybe you're looking up sales tips on social media, but I guarantee you,
00:09:58
Speaker
There's a limit like you can only take in so many sales tips.
00:10:02
Speaker
So go in, set your limits on your phone and make that not to do list.
00:10:07
Speaker
That's secret number two.
Daily Goal Review and Visualization
00:10:09
Speaker
Hey, and then number three, we're just keeping it concise today on the topic of keeping it simple.
00:10:16
Speaker
Right.
00:10:16
Speaker
Number three is reviewing your goals daily.
00:10:21
Speaker
This is probably the biggest thing that I have not done.
00:10:26
Speaker
Probably the biggest thing that I think stops a lot of people from hitting their goals is you talk to people a month after the new year, they don't even know what their goals were.
00:10:36
Speaker
They don't even know what their new year's resolutions were.
00:10:38
Speaker
So we need to keep our goals top of mind,
00:10:42
Speaker
We need to review them daily, weekly, quarterly.
00:10:46
Speaker
We need to have our weekly planning sessions.
00:10:49
Speaker
We need to just be keeping them top of mind.
00:10:51
Speaker
So a couple tips on this.
00:10:53
Speaker
The best way that I have experienced to keep these things top of mind, well, I guess two different ways.
00:11:00
Speaker
Number one is you can create a vision board, which we have done a few episodes on in the Solarpreneur archives.
00:11:07
Speaker
But a vision board is just a board you can put on by your bed, maybe in the bathroom.
00:11:13
Speaker
You can keep it simple, maybe just put a tape square or whatever, and you put images on.
00:11:19
Speaker
and texts that correspond to your goals.
00:11:24
Speaker
So for example, maybe if you want to get six pack abs, you write get six pack abs, and then you print out a little picture of the best, most jack six pack abs you can find.
00:11:37
Speaker
Or if you're a lady, maybe you just want to get toned abs if you go print out.
00:11:43
Speaker
Trying to make sure I'm not leaving out the ladies here.
00:11:45
Speaker
I've gotten in trouble for that.
00:11:47
Speaker
But yeah, whatever your goal is, you put a text with it and then you put a picture.
00:11:52
Speaker
And the idea behind this is that you engage your senses, right?
00:11:57
Speaker
As many senses you can engage.
00:11:59
Speaker
If you can hear your goal, if you can see it, if you can feel it, if you can taste it.
00:12:05
Speaker
I'm not sure you're going to taste six pack abs.
00:12:07
Speaker
Hit me up if you have any idea on that.
00:12:09
Speaker
But as many ways you can engage the senses, right?
00:12:13
Speaker
So that's going to give you the best shot at achieving your goals.
00:12:16
Speaker
And I think vision board is a great way to do this.
00:12:20
Speaker
And I know for myself, I'm going to create one for sure this year.
00:12:24
Speaker
I actually did not have a vision board last year.
00:12:27
Speaker
But just thinking back.
00:12:29
Speaker
It's super powerful to be able to, I personally like to look at these vision boards when I'm brushing my teeth, right?
00:12:35
Speaker
I'll be brushing my teeth.
00:12:37
Speaker
I'm looking at all the things I want to experience this year.
00:12:40
Speaker
I'm having next steps towards that goal pop in my head while I'm brushing my teeth.
00:12:46
Speaker
And then I'm writing these down.
00:12:48
Speaker
Hey, so this is my personal favorite way to keep the goals top of mind is creating a vision board and hit me up if you want more tips on that.
00:12:57
Speaker
But yeah, create a vision board.
00:12:59
Speaker
And again, there's lots of YouTube videos, lots of resources you can find on your vision boards.
00:13:06
Speaker
OK, and the other way is just writing them out.
00:13:11
Speaker
Hey, a tool I've used in the past is Grant Cardone's 10x Planner.
00:13:15
Speaker
He has a section where you're writing your goals out morning and evening.
00:13:18
Speaker
And I think it's a great way to keep them top of mind, write them out daily and then review them on the weekly.
00:13:27
Speaker
But you want to keep your goals top of mind, always thinking about them.
00:13:30
Speaker
And that's going to give you the best shot at actually having success.
The Power of Goal Visualization
00:13:34
Speaker
Hey, and just I think back to just to end here.
00:13:39
Speaker
A story I've told many times on the podcast is the first breakthrough I had in sales.
00:13:45
Speaker
I won our sales competition that we had, company-wide sales competition.
00:13:51
Speaker
I got the trip to Hawaii, and ultimately, I ended up staying out.
00:13:54
Speaker
I was planning on going back to school in Utah.
00:13:57
Speaker
Won this competition, and that kind of kick-started, gave me the belief that I needed to stay out and continue my journey in sales.
00:14:06
Speaker
But a big reason I won that competition is because I was doing all these things.
00:14:10
Speaker
I was looking at this where I remember the trip was to Hawaii.
00:14:14
Speaker
So as I was brushing my teeth,
00:14:17
Speaker
I'm envisioning myself winning the competition.
00:14:19
Speaker
I was feeling the Hawaiian breeze across my face.
00:14:22
Speaker
I was hearing those waves crash against the beach and I just envisioned myself on the shores of Hawaii enjoying the fruits of my labor in winning that competition.
00:14:35
Speaker
So that was something really powerful for me.
00:14:38
Speaker
And I know it's definitely
00:14:40
Speaker
helped me get a lot more motivation and give me some of the tools I needed to win that competition.
00:14:46
Speaker
So I was doing that and I was writing out the goals.
00:14:49
Speaker
So for maximum effects, create your vision board and write out your goals.
00:14:54
Speaker
No way you're going to forget if you're doing that.
00:14:56
Speaker
Okay, so those are three tips I have as you are creating your goals.
00:15:00
Speaker
We're keeping it simple.
00:15:02
Speaker
We could do an entire seminar, an entire hour, two hour course video on this, but just want to give you guys a few practical things to think about as you're creating your goals for 2024.
00:15:15
Speaker
Hope you have the best year ever in sales, the best year ever in solar.
00:15:20
Speaker
Let's get solar back at the top.
00:15:22
Speaker
I know there's been 2023, especially after the summer ended.
00:15:27
Speaker
I heard about a lot of people maybe not making what they wanted to make.
00:15:32
Speaker
I know we're dealing with multiple challenges in the solar industry this year.
00:15:36
Speaker
We had higher dealer fees.
00:15:38
Speaker
We had higher interest rates.
00:15:41
Speaker
Speaking in California, we have the net metering changes, a lot of challenges.
00:15:46
Speaker
But hopefully we can look past all that and go out, crush it, have our best years ever in solar.
00:15:52
Speaker
I look forward to doing that.
00:15:53
Speaker
I hope you do the same.
00:15:55
Speaker
In the next episode, make sure you tune in.
00:15:58
Speaker
I'm actually going to be at a NOX star event.
00:16:02
Speaker
And I'm going to hear from one of my favorite guests that I had on the podcast.
00:16:07
Speaker
Well, two of them, actually Taylor McCarthy, Tom Hopkins.
00:16:10
Speaker
I'm going to be hanging out with them.
00:16:12
Speaker
So in honor of that, the next episode, we're actually going to be doing a replay of our episode with Tom Hopkins, which if you heard the last episode, that was one of the best episodes, in my opinion, we did last year in 2023.
00:16:26
Speaker
So we're going to do a replay of
Upcoming Content and Events
00:16:28
Speaker
that episode.
00:16:28
Speaker
And then I'm going to be cranking out a bunch of content while I'm at the events and getting a whole bunch of ideas for y'all going to report back.
00:16:38
Speaker
So tune in the next episode.
00:16:40
Speaker
You're going to hear a replay of the great Tom Hopkins.
00:16:42
Speaker
And then we're going to be coming at you with a lot of exciting guests after that event.
00:16:48
Speaker
And then hit me up again.
00:16:49
Speaker
Hope to see y'all at door to door con coming up.
00:16:53
Speaker
And then we got solar gone after that a few months later.
00:16:55
Speaker
Go crush it this year.
00:16:57
Speaker
Set your goals if you haven't already.
00:16:58
Speaker
And we'll see you guys on the next episode.
00:17:02
Speaker
Hey, solopreneurs.
00:17:03
Speaker
Quick question.
00:17:03
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:17:13
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite level solar professionals
00:17:19
Speaker
and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:17:25
Speaker
That's why I want to make a truly special announcement about the new learning community exclusively for solar professionals to learn, compete, and win with top performers in the industry.
Introducing Solcitee Community
00:17:36
Speaker
And it's called Solcitee.
00:17:38
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it, less than $3.45 a day.
00:17:57
Speaker
Currently, SoulCity is open, launched, and ready to be enrolled.
00:18:03
Speaker
So go to SoulCity.co to learn more and join the learning experience now.
00:18:11
Speaker
This is exclusively for solopreneur listeners, so be sure to go to SoulCity.co and join.
00:18:18
Speaker
We'll see you on the inside.