What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. 

Gert elaborates on the insights from his book 'Fix Your Online Reputation,' explaining how to manage and improve online reputation through proactive measures such as generating positive reviews and strategically using ads. The conversation also touches on the role of SEO, knowledge panels, and social media in shaping a firm's online presence and credibility. We conclude by stressing the importance of maintaining a clean brand profile and the potential financial impact of neglecting online reputation.

Gert gives listeners actionable tips on:

00:00 Intro

00:50 The Importance of Online Reputation for Law Firms

02:12 Understanding and Managing Negative Reviews

04:22 Strategies to Improve Online Reputation

11:42 Google Knowledge Panel and Business Profile

17:21 Leveraging AI and Consistent Information

21:54 Starting the Internal Audit

23:59 Quick Fixes to Save Money

24:49 Common Mistakes in Reputation Management

26:57 Proactive Strategies for Positive Reviews

31:24 Thought Leaders library

35:14 Managing Social Media and Personal Life

42:08 One thing that works

Resources mentioned in this episode:

• The Checklist Manifesto by Atul Gawande

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