In this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners.
Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, measuring success, and the significance of having a solid foundation for capturing leads.
Megan also offers insights into creating long-term brand awareness versus immediate traffic and lead generation. The episode concludes with the recommendation of the book 'Chillpreneur' by Denise Duffield-Thomas, emphasizing the importance of a balanced approach to entrepreneurship.
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