Why Isn’t Your Podcast Growing? — and How to Fix It with Ads with Megan Shields
In this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners.
Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, measuring success, and the significance of having a solid foundation for capturing leads.
Megan also offers insights into creating long-term brand awareness versus immediate traffic and lead generation. The episode concludes with the recommendation of the book 'Chillpreneur' by Denise Duffield-Thomas, emphasizing the importance of a balanced approach to entrepreneurship.
Megan gives listeners actionable tips on:
- 00:00 Introduction
- 01:06 The Importance of Podcasting for Business Growth
- 01:44 Challenges in Podcast Growth
- 02:41 Misconceptions About Podcasting
- 03:19 Strategies for Podcast Marketing
- 04:50 The Role of Social Media in Podcast Discovery
- 05:14 Optimizing Your Podcast for Paid Ads
- 08:45 Creating Effective Facebook and Instagram Ads
- 10:30 Targeting Strategies for Local Businesses
- 13:24 Common Mistakes in Ad Campaigns
- 16:25 Brand Awareness vs. Direct Response Campaigns
- 20:27 Choosing the Right Campaign Objectives
- 21:51 Optimizing Client Contact Methods
- 23:45 The Importance of Data in Ad Campaigns
- 25:25 Budgeting for Effective Ad Campaigns
- 29:37 Creating an Ad Ecosystem
- 30:42 Email Campaigns for Service-Based Businesses
- 35:04 Thought Leaders Library: Book Recommendation
- 37:45 Final Thoughts and Marketing Tips
Resources mentioned in this episode:
Connect with Megan:
- Instagram: https://www.instagram.com/chimehousemedia/
- LinkedIn: https://www.linkedin.com/in/megshields/
- Facebook: https://www.facebook.com/chimehousemedia
- https://www.chimehousemedia.com/
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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