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* 2:30 the why of creating the revolutionary SOR disk wheel
* 6:45 Nic’s prior work in composites
* 9:00 the birth of Sor Cycles
* 11:00 Nic’s design criteria for the wheel
* 15:00 what makes someone like Phil White notice?
* 19:30 the SOR disk wheel described
* 25:15 wind tunnel data for the SOR wheel
* 28:00 how much less side load does the SOR wheel experience?
* 30:00 the principal mechanism of action of the wheel
* 35:45 what was it like for Phil to step back to the startup phase
* 38:15 manufacturing in the age of COVID
* 45:00 when can I buy one?
* 49:30 the path ahead
Check out the SOR Cycles website [https://www.sorcycles.com/] and subscribe to their mailing list, and follow their progress on Instagram [https://www.instagram.com/sorcycles_ridethewind/].