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Global Trends Facing the Modern Day Rancher
670 Plays2 years ago
In this episode of the Direct Farm Podcast, we sit down with Coby Buck, the Director of Strategic Accounts at AgriWebb. Listen as Barn2Door COO, James Maiocco and Coby discuss current farming and ranching trends from AgriWebb’s State of the Global Farmer Report.
AgriWebb is a livestock management app that helps Farmers and Ranchers uncover insights, map Farm property, and drive profits while enhancing sustainability and streamlining operations.
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Transcript
Introduction to Direct Farm Podcast
00:00:03
Speaker
Welcome to the Direct Farm podcast, the go-to resource for farms across the US looking to grow and manage their business. Tune in weekly to hear tips and tactics from our most successful farmers on how to increase sales, access more customers, and save time and money. We'll also speak with industry experts, business leaders, and partners to share the latest farm business trends selling direct to market.
Interview with Hobie Buck on AgriWeb App
00:00:27
Speaker
Hey, welcome to the direct farm podcast. I'm James, your host for today's episode and we've got a great conversation for you today with AgriWeb's director of strategic accounts, Hobie Buck. AgriWeb is the all in one livestock management app that helps farmers and ranchers stay connected
00:00:44
Speaker
map their farm, uncover insights, drive profits, enhance sustainability, and streamline operations. They do a lot, clearly. Today, we're going to dive into some data and insights with AgriWeb's State of the Global Farmer Report. This is a really valuable resource that we're going to dig into. Lots
Coby's Background and Transition to AgriWeb
00:01:02
Speaker
of great information to discuss. And the great part about it is we've got Coby, who's a fifth generation rancher. And he's been with AgriWeb for several years now.
00:01:10
Speaker
and has grown into a leadership position actually as director of strategic accounts. Welcome, Kobe. Thanks for joining me today. Yeah. Thanks for having me on, James. I'm excited to be here. Well, hey, before we get started, why don't you tell us a little bit about your personal story and what you were doing prior to AgriWeb, so your fifth-generation rancher, what did that entail? Yeah. I mean, exactly what most fifth-generation ranchers entail. I mean, grow up on the operation, working side by side with my folks.
00:01:40
Speaker
Our ranch is located in Northeastern Colorado, Western Nebraska and Kansas. So we run mostly a cow calf operation, commercial black Angus, maybe some semi Angus on the terminal side, but really just learned ranching by way of fence post and quickly grew to help my dad on the management decisions and.
00:02:00
Speaker
And then after high school left, went to the East coast for college. And after graduating, just spent about five years working in global commodity supply chains, after understanding the data, the needs, the insights that those global supply chains have, I got inspired and got connected with AgriWeb to help launch it in the United States to push the agriculture industry kind of toward those global supply chains that I had experienced with.
00:02:28
Speaker
Well, that's fantastic. AgriWeb is a great partner. Barnadore, it's great to hear your involvement at AgriWeb. Tell us a little bit about your evolution of responsibilities at AgriWeb. You said you just got started with
Coby's Role and International Experience
00:02:39
Speaker
them. Initially, you were a US account manager. What did that entail?
00:02:42
Speaker
Yeah, pretty unconventional start for AgriWeb in the United States. I got asked to join, I think, March of 2020. It was an eventful month, if you don't remember. I would call that a little bit of a pain lockdowns, right? Yes. Exactly. The pandemic really kicked off right afterwards. So luckily I was able to get out of New York where I was working previously.
00:03:05
Speaker
and really started laying the seeds for AgriWeb US at the ranch office. So, worked with producers and helped launch the product, get it prepared for the US markets. And as we really went to market and started offering this to ranchers all over the United States,
00:03:22
Speaker
I quickly approached our customers from a business perspective, really engaging those customers after the sales process, ensuring that AgriWeb needed their demands and took feedback from them to help improve the product. So managing those accounts, it's more so working with those ranchers to help them improve their operations using AgriWeb.
00:03:42
Speaker
Yeah, it's a big deal. You guys are like us, a software company, and we can only improve by getting feedback, especially from the strategic accounts, right? Because many times they're pushing the envelope on what you're doing with the software and with your services. So last year you were promoted actually to direct our strategic accounts. Congratulations, that's great news. So how has your role and responsibilities evolved? I imagine you're talking to a lot of major ranchers pretty consistently now at this point.
00:04:08
Speaker
Yes. So, I mean, it started off talking to most ranchers underneath our AgriWeb customer base, but as the company grew, as we added a larger team behind it, really focusing more in on the sophisticated producers, what they need to improve their operation, what functionalities that we can add.
00:04:31
Speaker
working with those operations that might be larger. So the strategic accounts start to work in there. And I spent a lot of my time working with high level sophisticated producers. They're pushing it from a genetics perspective. They're pushing it from a regenerative or holistic management perspective or across the supply chain. So it's been good. I've also started to work a little bit more on the ground in the UK. Did my first trip to Australia where our headquarters were located. So.
00:05:00
Speaker
Yeah, lots happening. It's very excited for the company. And I enjoy it a lot as an individual. Yeah, I mean, I imagine growing up as a fifth generation rancher, it must just be really inspiring to be able to expand beyond your own personal experience on a ranch to really touch and impact so many people around the world. And it's just great to see, I guess, notwithstanding the COVID impact, the great aspect of that is people really wanting to dig into and really understand how their food is being
AgriWeb's Impact on Farm Practices
00:05:29
Speaker
raised
00:05:29
Speaker
One, understand good stewardship. People are very concerned with how animal welfare, a variety of different things, soil health, and AgriWeb has so much to offer here in terms of not just managing operations, but even just improving practices too. So let's talk a little bit about like some of the things that AgriWeb has done to bring forward some of the data, right? Because one of the things I find so impressive with your company
00:05:51
Speaker
is the fact that you guys have such a big reach, not just here in the U.S., but globally, right? So you guys recently completed this state of the global farmer report. For the listeners who are not familiar with that, first off, what was your overall intent of the survey and the report? What audience are you trying to serve here?
00:06:07
Speaker
Yes, I think overall we're just trying to serve the livestock producers globally. I think our main goal for the state of the global farmer report is just that, to listen to farmers across the globe, listen to ranchers across the globe, and see what common interests, what common concerns, what struggles might boil to the top.
00:06:28
Speaker
when it comes to what they do. I think oftentimes we can look at the livestock industry, the ranching sector, and kind of focus too closely on geographies. But really, if you take a step back, you can look across our
Global Survey Insights and Challenges
00:06:43
Speaker
different geographies. There is a multitude of overlap when it comes to problems, initiatives, and being able to assemble that and expose that for the common rancher or the family that's producing cattle was pretty special.
00:06:57
Speaker
Got it. What was the scope of participation for that? But you said it's a global survey. How much of that was like respondents were in the US versus other parts of the world? I might come up short on the exact breakdown. I believe that we had nearly a thousand survey responses from all over the globe because the AgriWeb customer base has historically been largely Australian.
00:07:18
Speaker
would say the majority of respondents were Australian, but we still had several hundred, I think in the UK, in the United States to have that more global approach and to be able to cross-reference any commonalities across geographies. Got it. So Cody, reviewing the data in the report, there's a lot of great information, right? Some expected and some quite surprising. So I'd love to dig in. From your perspective, what did the data indicate in terms of priorities for farmers and ranchers?
00:07:46
Speaker
Yeah, I think that there are several different priorities across our different geos that really boil to the top or really kind of become evident.
00:07:56
Speaker
When it comes to what do ranchers and farmers really prioritize, we see it very much commonality that we expected improving that profitability, ensuring that they have economic viability. The last five years, especially in the US, have been tough and challenging for the cow-calf producer or those in the industry. So ensuring that the next five years will be improved is a major topic on their minds.
00:08:26
Speaker
Also, improving herd efficiencies when it comes to genetics, when it comes to grazing, the typical breed ups, weaning weights, pounds produced per acre, those types of metrics. They want to be as efficient and as productive as possible while maintaining their economic risk margin and hopefully managing higher costs. The last item, I think, was a little bit more of a surprise, maybe at the headline level, but less
00:08:55
Speaker
So when you start talking to the ranchers, like I do my everyday job is increasing operational efficiency. That might be different than the actual cows, but what we mean by that is labor is consistently a challenge in these rural areas. Being able to run and plan forward and be able to manage effectively when the labor market, the dynamics are a little bit shifting away from rural America or have been that might be changing in the next decade.
00:09:24
Speaker
So increasing overall profitability, improving herd efficiency, increasing operational efficiency, all three of those, I can see why that's just a common thread regardless of where your ranch is located, you know, around the world. I mean, the keys to running a good business, but especially a livestock operation, like you said. What were some of the biggest challenges that you saw in the data that were facing US farmers and ranchers?
00:09:49
Speaker
Yeah, I would say the concerns or the challenges when we started gauging sentiment was, it's not a new headline. It's been present for the last year or so, but rising input costs inflation. So, I mean, really looking at it. And if you overlap that with a drought or overlap that with less attractive supply and demand economics, it really causes a lot of anxiety for producers across all GOs. So, I mean,
00:10:16
Speaker
rising interest rates, rising fertilizer costs, rising feed costs. Those inputs are really top of mind as the ranchers flipped over their calendar into 2023. I think
00:10:28
Speaker
still maintaining and improving margins, getting a little bit more creative on their marketing side of things. In the United States, in addition to Australia and the UK, we saw an increased concern on regulatory pressures, maybe higher tax reforms. Those types of things always grasp the attention of producers that
00:10:53
Speaker
A lot of those kind of boil outside the input costs or something that we can discuss in depth, but the regulations, I think from my perspective or something where we can look to operate a little bit differently, look to rejig how we market animals and whatnot to control what we can control. And if legislation's passed, we will have to adapt, but it shouldn't discourage people from trying new things and
00:11:22
Speaker
and adjusting to these market dynamics. Yeah, I think one thing has been really interesting is how, you know, after COVID this food sourcing is top of mind for American consumers in particular, the fact that
00:11:35
Speaker
We're seeing things that, you know, rising input costs in the past was not something that was understood by Americans as now a headline topic on the Wall Street Journal, right, that is going to be prices and now we're hearing about eight prices recently in the United States, right. So people are becoming very conscientious.
00:11:54
Speaker
of the logistic impacts and input impacts on the price of food. So again, I think this is a good thing for farmers and ranchers, ultimately, because that means people are going to be even more sympathetic, I think, to paying for high quality products because they want to support local producers, right? That's just a very big deal.
00:12:15
Speaker
Absolutely. I was gonna say with these challenges in mind, what can farmers or ranchers do in your mind to improve their business operations and reduce or streamline their costs?
Technology's Role in Farming
00:12:27
Speaker
Yes, I think high cost lends its hand to reevaluating if that cost is worth it. So I mean, I think fertilizers would be a great example of this. When you overlap the push for consumers that they want to know more about the food they consume, and you look at
00:12:45
Speaker
The ROI on fertilizer at three times, seven times, 10 times the price that then it was maybe historically, um, it really actually turns into a unique evaluation on. All right. What is the optimal amount or do I need to, uh, put fertilizer out? And if I don't, can I.
00:13:05
Speaker
Market my animals in a unique way to capitalize and line and get a premium on the other side of that. So all of those are really adjustments. What we focus on at AgriWeb is really being able to simply track those inputs, track those direct costs, allow those.
00:13:22
Speaker
those ranch managers, those farmers to do what they do best. They've had decades worth of experience on evaluating the trade-offs for their operation. They know it intimately. What we can do is show what the costs look like, what you would need to preserve your gross margin, being able to track the productivity from, let's say, fertilizer or a strong grazing regiment to see, all right, does the extra labor, does the extra inputs
00:13:49
Speaker
really factor in to my operation negatively or are they worth the expenditure. AgriWeb, for those that don't know, we really have a systems approach to livestock management.
00:14:01
Speaker
We look at, there are several different systems that a rancher has to adapt to. I mean, the ecosystem, the weather, the animal science side of things, the forage and the forage availability, the financials. So AgriWeb is a product that is designed around that ranch the way it looks based off of the map and allows users to not just capture their breed up, not just capture their animal performance,
00:14:27
Speaker
We'll also overlap that with grazing and being able to look at direct cost on top of that to see which herd, which individual, which group of animals they have, what enterprise they might be deploying on their operation. It's really the one that's driving their business and driving their profitability.
00:14:44
Speaker
I imagine it's got to be a fantastic tool to be able to leverage something like AgriWeb, particularly for regenerative farmers and ranchers who are trying to really optimize, like you said, the Forge regimen and the practices there. Talk to me a little bit about what the report said in terms of how are farmers and ranchers thinking about technology as a vehicle to help them improve that efficiency. I mean, what did the data tell us in the report?
00:15:08
Speaker
Yes, I think that's one thing that we were very excited about. I mean, when we send this report out is not just our customer base, it is whoever is aligned with livestock production, they can fill out this report as well. And we had a large number of people from outside the AgriWeb product that come in and fill out the survey. So the majority of farmers and ranchers globally
00:15:33
Speaker
saw technology as a vital piece of their future success on the operation. Being able to, in my mind, my dad's been working on our family operation for 35 years, if not longer.
00:15:45
Speaker
downloading that previous generation's brain on how they practice, how they manage, why they do so. So that, I mean, as we come into this generational shift on who's producing our food, you can reference and utilize the previous generation's experience and expertise to produce animals and produce livestock in an economically viable way that aligns everything or aligns profitability, trying new marketing strategies with
00:16:14
Speaker
what the land gives you, how you should treat the land. And I think that's very special. I mean, to see a majority of respondents see that as a vital portion to their future success is great. And I think as we look forward in the supply chains, as we look forward to shifting the way that we continue to produce safe and viable protein, it gives you room for a lot of excitement.
00:16:39
Speaker
Yeah, it's pretty impressive. I was happy to read the report, but it's at 51.6% of respondents said that tech would be very important for the success of their farm in the future. And like you said, that next generation rancher or farmer, you know, the ability for them to take that map that's in their father's head of how they've been rotating their grazing patterns or rotating to different paddocks and what have you.
00:17:03
Speaker
you know, now make that actually something that, you know, they can actually manage on AgriWeb through and out, right on their mobile phone, right? Why not take advantage of that? Why don't you share a little bit more about like how AgriWeb actually does that today for farmers and ranchers, right? Absolutely. So when it comes to what is AgriWeb, it's best to walk through a couple of examples. So if you feel like AgriWeb's worth exploring for your operation, get in touch with us. Visit us at agriweb.com. You can start a trial.
00:17:31
Speaker
And really in the first couple of days of that trial, you will be approached by someone from AgriWeb to see how you're engaging with the product, what your goals are from the operational side. Then we also help you map your operation so that you can see your operation as it lies. And then from there, the record keeping is
00:17:52
Speaker
fairly intuitive. I mean, when you're moving cattle out of a pasture, you drag that that group and drop into the next, we start capturing days of rest on that previous pasture days of grazing time, start deducting the amount of forage from your forage amount. So
00:18:10
Speaker
You drag and drop we start capturing five or six data points on the backside so when you get home, you can look at that report and see just exactly how your pastures are mapping and lining up. If it's breeding you drag and drop bulls into it creates a joining record or a natural service record and then when it comes to marketing and branding.
00:18:31
Speaker
It's like on the mob and you said that you want to brand the calves and they naturally kind of feed through. So our goal is to make it as user friendly to really target that 60 or 65 year old farmer or rancher that it might get a little skeptical about how easy technology is and really facilitate a positive interaction that they feel comfortable doing that really leads to massive steps down the years or down the management system.
00:19:01
Speaker
being able to benchmark your operation from a grazing perspective or from a weaning weights perspective and see how you're tracking toward that year after year.
00:19:09
Speaker
That sounds fantastic. You can just imagine your father, for instance, and managing their team and thinking about what pasture, how long these animals can see on this pasture versus how quickly he might move them through another pasture and then how long it may need to rest. He probably just has all this information in his head, like you said, from decades of experience.
00:19:31
Speaker
that, you know, what's likely he's going to sit down and explain that all little versus having an app that's effectively just capturing that in real time. Right. Like day every day, week, every week, month over month, I could very well imagine after couple of years of use, particularly, you just have this incredible wealth of knowledge and mapping that it would make it much easier to translate this off and hand it off to another range manager. Right. Absolutely. And I think to extend that, I mean, no year's the same.
00:20:01
Speaker
In our main wrenching, I mean, you get rains at different times, you get snow at different times, volumes of precipitation change quite often. So I look at this past year as a great example of what it means to keep track of those records. On our feed inventory side of things, you can populate how many hay bills you have, how much feed you have on hand.
00:20:25
Speaker
And when we went through a winter in the northern states, in the mountain states that we had this year with a large portion of snow that we haven't seen in 20 or 30 years, the method of the madness that my dad will always say, I mean, you need a year's worth of hay just in case you have that bad blizzard really boiled to the top. I mean, if you didn't have that hay, the markets started to get pretty expensive. I think that there has been,
00:20:54
Speaker
an underlying initiative to minimize the amount of winter feed that a lot of ranchers need, but that shouldn't correlate to the amount of feed you have on hand because you have these once in a generation type of events that really test your ability to really manage that operation in inclement weather.
00:21:19
Speaker
Yeah, well, let's shift over maybe to the revenue side, right? We've been talking a lot of ways what you can manage costs, right? And that's certainly one way to expand your margin, right? On the other side of that is increasing revenue for the business overall, right? Either expanding avenues to market or increase in price from a margin perspective. So tell us a little bit about kind of the shifts you're starting to see there and particularly any data that came from your survey as to, you know, ranchers openness to actually going direct to market.
Direct to Market Strategies
00:21:50
Speaker
Absolutely. I think to set the scenario farmers and ranchers globally, they have been experimenting and adopting value-added programs for the last five or six years, if not longer. And a big takeaway is that these value-added programs are here to stay. Like the premiums, there are the supply chains that have been
00:22:15
Speaker
fitted around these products. It feels like the all-naturals, the NHTCs, the organic supply chains, I mean, they're going to have a major presence in our supply chain moving forward. Now we're starting to see the continued innovation of these ranchers in addition to just doing value-added programs, really a propensity to start experimenting and
00:22:40
Speaker
putting some of their cattle into direct consumer supply chains. I think that looking at our survey, I want to say around 40, 50% are experimenting with direct consumer marketing. So that might not be all of their animals. That might be a cohort of their animals that go to grass-fed beef or they go to, I know Wagyu continues to increase popularity, but really experimenting with different ways that they can
00:23:09
Speaker
grow the revenue and the price they get per unit within the gates of the farm. Yeah, it's a pretty dramatic shift. I know we work with a lot of folks who are cow calf producers who are putting their first foot forward or first toe in the pool, I should say, in terms of going direct to market, right? And I was really encouraged to see the data in your survey that over 50% now producers are looking to sell some
00:23:35
Speaker
or all of their beef direct to market. And the margins are just so much more significant, right? We certainly see it because we see both wholesale and retail on the door. And so we certainly see oftentimes a three, four, and even five X increase in the price that a rancher is getting for that product. And now that comes with some tax per se, not just tax necessarily on a product, but more importantly in terms of direct customer relationships and marketing and building a brand.
00:24:05
Speaker
but great to see that producers are actually seeing this as an opportunity. Kind of curious your thoughts on if you watched the show Yellowstone, which I know a lot of folks kind of laugh about at times, but the fact that even Yellowstone was even mentioning this, hey, maybe we need to start to go direct a market because we could just make so much more money as a ranch. Yes, I'm familiar with Yellowstone, so I find it fascinating as well, I think.
00:24:31
Speaker
Sheridan when it comes to, I mean, making it topical and appropriate to the real rancher highlights some pretty important themes and direct to consumer expanding upwards through this supply chain and being able to keep those animals on farm for as long as possible and thus capture more value.
00:24:51
Speaker
is a trend that continues to occur. I also think we often talk about the negative actions when it comes to regulation, but if you look at the processor space, the deregulation that we've had starting to cut some red tape and
00:25:08
Speaker
allowing more local plants and regional plants to be USDA approved or being able to ship product between states more easily. I mean I think that that's a tailwind for us as an industry and looking at different options when it comes to marketing and increasing revenue and profitability.
00:25:28
Speaker
Yeah, I would say in the past years, certainly during COVID, we heard a lot about processing constraints, right? They were super top of mind. We often heard from farmers and ranchers that they would love to go direct the market, but they just couldn't get any dates with their processor for harvesting their animals.
Trends in Processing Facilities and Deregulation
00:25:44
Speaker
So what are some of the trends that you're starting to see in terms of access or improved access to USDA or state processing facilities? You mentioned some deregulation that's having some positive impacts here.
00:25:56
Speaker
Yes, you're really seeing it up and down the scale of size. I mean, I think that that's one thing that has garnered a lot of attention is high profits in one portion of the supply chain lead to new investments, lead to a sharper pencil when it comes to new players or
00:26:14
Speaker
or rejigging older processing facilities. So over the last two or three or four years, maybe longer, because we've known that the processing capacity has been an issue for our industry for quite some time. But you have seen a lot of investment go toward large plants, medium plants, and those more local small plants. It might just do somewhere between one, two, three head a week or 10 or 15 head a week.
00:26:41
Speaker
really up and down the process or an impacting plant design, you're really starting to see incremental capacity come online, which is on the macro level, a boon for producers. But then, I mean, looking at what each and any rancher can deploy is a direct consumer path where they can sell into your local market. And that has compounding effects, both in the local economy and on the ranch as a whole.
00:27:09
Speaker
Yeah, that's a huge, huge benefit, right? You know, no reason to buy beef from, you know, a rancher from across the country. If you can get the beef locally, right? And support a local producer and local jobs and keeping the money local, right? Nothing wrong with that at all. Yeah. And I would say, I would kind of overlap this with a lot of the environment and climate action talk that we've had just as a country, as a world, like,
00:27:36
Speaker
I look at one of the cheapest ways to decrease emissions in the beef supply chain or the animal protein supply chain is to really quickly decrease the transportation miles. So if you can bring an animal to the local processor and that's 10 miles as opposed to 200, I mean, that's a very drastic reduction.
00:27:58
Speaker
Yeah, that's a big deal. I know in Washington state, they've even been experimenting with the first kind of USDA certified mobile processors, actually bringing the processor through the rancher. Like you said, maybe they're only processing 10 head a month and they just need the processor to come on site one day a month. It's a lot easier to do that if you've got a facility provided you've got the support oftentimes from a USDA agent who's going to be there on site. So requires coordination, but it's good to see that you're beginning to experiment with those things.
00:28:28
Speaker
Well, I'd love to shift gears just given your, your experience with where you came from, what you're doing today to talk a little bit about the future, right?
Future of Farming: Opportunities and Challenges
00:28:36
Speaker
Uh, really curious in terms of your experience as a fifth generation rancher now working in tech, where do you see the business of farming and ranching evolving looking ahead? And we don't have to talk 10 or 20 years, but even in the next three to five years, like what do you think the expectations of buyers and ranchers, how is that going to impact the future of ranching?
00:28:58
Speaker
Yes, I think as of today, let's say it seems like we're coming into a different, uh, supply and demand dynamic when it comes to beef and protein production.
00:29:08
Speaker
I completely have concern for those ranches that are in drought and have not been able to preserve a lot of their herd. But as we stand right now, live cattle prices, feeder calf prices are near at or above record highs. So in addition to that, leverage is starting to shift more toward the producer as a whole. I'm very optimistic when it comes to the economic performance of
00:29:32
Speaker
the upstream supply chain nodes of cow-calf producers and grass-based livestock operations. I think that they will see more profitability, even with higher input costs, if they can manage their risk. Today, at least for the next 18 months, it's very optimistic from a research perspective. But taking a longer view, I think
00:29:59
Speaker
For those families that are, and those families and individuals that are dedicated to a livelihood of ranching, farming, and livestock production, the next five years, the next 10 years, and onwards looks like a very exciting time. And there's going to be a lot of opportunities. We do not have enough people coming back to rural America to dedicate their livelihood to livestock production.
00:30:27
Speaker
What that means is people that are there that are focused on that as a business will have opportunities to expand their operations, to extend their offense lines, and really come out of this generational kind of shift and succession with more energy, with larger operations, with
00:30:51
Speaker
with more productive animals and a marketing scheme or an array of marketing schemes that really allow them to preserve their viability and increase their profitability. I too share your enthusiasm, Coppy. I think it's a very exciting time, both in terms of the buyer expectations of wanting to know ranchers and farmers and their willingness to pay for high quality products that are produced locally
00:31:15
Speaker
And like you said, the tools and technology that companies like AgriWeb and Barnador produce to enable farmers and ranchers to do what they do best and bring their products to market. Very exciting time. Any final thoughts or feedback before we sign off?
00:31:30
Speaker
Yeah, just kind of overlapping the optimism from a demographic perspective. If you look at the regenerative push, the idea of the traction that this movement's going toward, I think a lot of ranchers have likely been on that growth curve for a lot longer than people think. I mean, when we started the right ranch, we used Allen Savory's rotational grazing design from day one to increase forage.
00:31:57
Speaker
A lot of producers have decades of experience on improving grazing regimens, improving the sustainability aspects of the product that they produce. And now we have a large microphone and a large ability to broadcast that narrative to consumers that are more conscious of what they consume.
00:32:17
Speaker
Protein being a major and important side of that healthy and balanced diet for not just Americans, but a rising middle class globally. It's very exciting and I think that looking at
Sustainability and Regenerative Practices
00:32:29
Speaker
how we really capitalize on the sustainability and regenerative post demographic and supply and demand opportunities and optimism. I think it's really capturing that information to use as evidence that this is how your animals are raised. And that's what we focus on. That's what we get up in the morning to do at AgriWeb. So if anyone is interested, please visit our website, please jump on with us and we'd love to
00:32:57
Speaker
get to know you, understand your operation, and work with you to capitalize on a lot of these major themes and opportunities moving forward.
00:33:05
Speaker
Well said, Kobi. Again, we share your enthusiasm here at Barnadore. Very exciting time for farmers as ranchers, not to just be investing in these types of regenerative practices, but to also benefit from buyer's demand for such products and willingness to pay for that, right? That's just a really great outcome, both sides of the coin, in terms of improving profitability for the farmers and improving sustainability of their practices. So really great feedback, Kobi.
00:33:33
Speaker
I want to extend my thanks to Coby and the entire AgriWeb team for joining us on this week's podcast episode. Here at Barnador, we're humbled to support thousands of farms across the country, and we're honored to get the opportunity to learn more from our most successful farmers who share tactics and resources and tools that they use to grow and manage their farm business, like using AgriWeb.
Closing and Call to Action
00:33:53
Speaker
For more information on AgriWeb, I encourage you to go check out their website. Go to agriweb.com.
00:33:59
Speaker
that's A-G-R-I-W-E-B-B.com or follow them on social media at AgriWeb. Thank you so much for tuning into the Direct Farm podcast and we look forward to seeing you next time. Take care and have a great day.
00:34:17
Speaker
Thanks for tuning in. For more free farm resources, tips, and tactics that are most successful farms use to grow and manage their business, visit barnadore.com slash resources. Also don't forget to subscribe to the Direct Farm podcast to automatically download our weekly episodes. Thanks for listening and we'll see you next week.