Episode 184: Build Your Brand and Credibility with Public Relations: Get the Inside Scoop from PR Pro Abbie Sheridan
Public relations can be a powerful tool to help you elevate your brand, thought leadership, and credibility. In fact, it has a key similarity to personal branding. They both involve engaging and tailoring your message so that it best resonates with the audience/public. With personal branding, this is often done through avenues of conferences and social media posts, while PR includes press releases and articles. PR can be a guiding lens to look through for developing your personal brand, helping you know exactly what to say and what not to say.
Who better to light the way than PR veteran and CEO of Greenrose Communications, Abbie Sheridan. She lives to connect people. Pairing her passion for connections with her love of storytelling, Abbie has been working in public relations for nearly 15 years. She initially found and pursued her dream job through a college internship where she pitched tech gadgets and colored toilet paper at New York Fashion Week (which was as fun as it sounds). But she knew she wanted to do something more impactful. When she found financial services, she realized it was where she was meant to be. For close to a decade, Abbie has worked with RIAs, asset managers, custodians, and fintech companies in the wealth management industry. Today, she and her team represent more than a dozen industry leading firms, with a specialization in ESG, SRI, and green investing.
How lucky are we that Abbie is now sharing her insight and experience on the Your Brilliant Difference Podcast, helping you tailor and build your brand with a PR twist.
In Episode 184 You Will Learn:
- Exactly what PR is and isn’t.
- How to leverage PR to boost your brand credibility.
- How to achieve PR with a limited budget.
- The power of engaging with media for personal branding.
- How the media landscape is evolving and the implications of AI.
- How to start approaching the possibilities of PR to enhance your personal brand.
Connect with Abbie Sheridan
- Abbie Sheridan on LinkedIn
- Greenrose Communications
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