In this episode, Stephen Seckler speaks with Michele Correnti about branding, websites, LinkedIn, content marketing, and how AI is changing the way law firms market themselves. They discuss what lawyers should do before and after launching a solo or small firm to build visibility, attract the right clients, and stay top of mind with referral sources.

Michele Correnti, founder and CEO of Correnti Marketing [https://www.correntimarketing.com/], shares practical advice drawn from years of working with law firms and other professional service businesses.

If you're thinking about launching a practice or rethinking your firm's online presence, this conversation is packed with tactical guidance.

Key Takeaways

 * Branding is more than a logo.
 * Start marketing before launch day.
 * Specificity attracts better clients.
 * Niches can expand opportunity.
 * Personal branding matters.
 * LinkedIn should be used strategically.
 * Websites should reflect the real audience.
 * AI is a tool, not a replacement.

Timestamps

00:00 - Why legal marketing matters after launching a firm 00:48 - Why potential clients won't find you automatically 01:16 - Michele Correnti's background in professional services marketing 03:43 - Photography, headshots, and visual branding 05:15 - What to do six months before leaving a firm 07:50 - Why your brand is really your reputation 09:16 - Using an ideal client to sharpen your message 16:04 - Personal LinkedIn profiles versus company pages 19:15 - How AI is changing SEO and search visibility 23:00 - Common online presence mistakes lawyers make 27:09 - Launching a firm as a coordinated campaign 32:58 - Where AI helps and where the human voice still matters 37:17 - The risks and opportunities of AI-generated images 40:47 - Three marketing priorities for the first 90 days

Episode 181: Legal Marketing for New Law Firm Launches with Michele Correnti

In this episode, Stephen Seckler speaks with Michele Correnti about branding, websites, LinkedIn, content marketing, and how AI is changing the way law firms market themselves. They discuss what lawye

Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.

Episode 181: Legal Marketing for New Law Firm Launches with Michele Correnti

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