The New Playbook for Talent Acquisition with Adam Gordon

In this episode, James is joined by Adam Gordon, founder of Poetry and one of the recruitment industry's leading technology entrepreneurs. Together they explore the rise of recruiter enablement, why AI is changing the way recruitment teams operate, and what the recruiter of the future might look like.

In this episode, we discuss:

• What recruiter enablement is and why it's becoming a major focus for talent acquisition teams.
• Why recruitment has more to learn from sales enablement than most people realise.
• How AI should improve consistency, governance and quality, not just productivity.
• The hidden tasks that consume recruiters' time and how technology can remove them.
• Why influence, communication and consultancy will become even more valuable skills.
• The balance between automation and the human side of recruitment.
• How recruitment technology is evolving beyond point solutions into complete workflows.
• What recruitment leaders should be thinking about as AI continues to reshape the industry.

Key takeaways:

• AI is most valuable when it supports recruiters, not replaces them.
• Recruiters create the greatest value through influence and relationships, not administration.
• Consistency and governance are becoming just as important as speed.
• The future belongs to recruiters who combine technology with human expertise.
• Recruiter enablement could become one of the defining trends in recruitment over the next few years.

Whether you're running a recruitment agency, leading an in-house talent team or simply trying to understand where AI is taking our industry, this episode is packed with practical insights and plenty of food for thought.

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠⁠

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#TheVoiceOfRecruitmentMarketing

⁠To connect with Theo:⁠

https://www.linkedin.com/in/adamwgordon/

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