In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitment to shaping its future, and offers sharp insights into why the industry is more attractive – and more complex – than ever. From building confidence in new consultants to redefining business development in a post-COVID world, this conversation is packed with wisdom, energy and practical tips.



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Kate:

https://www.linkedin.com/in/kateoneill-recruitment/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

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Train to be the best with Kate O’Neill

In this episode, James speaks with Gail Porter, TV presenter, model, author and campaigner about her rise in the '90s media scene, her battles with alopecia and mental health and how she’s now using her story to advocate for others.



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Gail:

https://www.linkedin.com/in/gail-porter-49076a57/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

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Don’t mention the lads mags with Gail Porter

In this episode, we welcome back Matt Alder, a frequent guest and expert in the field of talent acquisition, workplace future and fellow podcaster, for his fifth appearance on the Marketing Rules podcast.

Matt and James dive into a discussion on the latest trends in the TA space, with a focus on those beyond the buzzword of AI.



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]

#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Matt:

https://www.linkedin.com/in/mattalder/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

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Don't mention AI with Matt Alder

Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership.

Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience.
Katrina discusses how leadership often views TA as an admin function, which can leave them under-valued and overworked.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]



#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Katrina:

https://www.linkedin.com/in/katrinacollier/



Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

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Has Talent Acquisition become weaker as a function with Katrina Collier

A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey?
Joining me this week is Mark Chaffey, CEO at Hackajob.
Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if it was the right move for his company.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]



#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Mark:

https://www.linkedin.com/in/mchaffey/



Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

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A tech founder's journey into using AI with Mark Chaffey

Employee Referral programs don't work, so why should we bother them?
Joining me this week to discuss this is Sam Davies, CEO at Realinks

Sam talks to James about setting up Realinks as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs.  



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]



#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Sam:

https://www.linkedin.com/in/samgtdavies/



Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

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The real reason you need a referral program with Sam Davies

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present.
Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineering industry, how The Park attracts new businesses and the work The Park does to foster the next generation of innovators.



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]



#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Chantal:

https://www.linkedin.com/in/chantalcontentcreator/



Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠ [https://www.themarketingrules.com/]

How to foster innovation with Chantal-Lawren Welch

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity.

Joining me this week is Alexandra Chirica, founder of Recfindr.

Alexandra discusses her start-up journey and thoughts on what recruiters are doing wrong with their marketing.



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]



#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Alexandra:

https://www.linkedin.com/in/alexandrachirica/



Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠ [https://www.themarketingrules.com/]

Recruiters get marketing confused with fluff with Alexandra Chirica

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer.

Talking to James this week is Michael Blakley, founder of Equitas.

Michael discusses how to be conscious of biases during the interview process and the part that technology now plays in creating an anti-bias interview.



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]



#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Michael:

https://www.linkedin.com/in/michaeladamblakley/



Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

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How to unbias the interview process with Michael Blakley

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices.

So which is more effective for talent attraction, recruitment marketing or employer branding?

Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob.

Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better.



The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.rchilli.com/]



#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Sam:

https://www.linkedin.com/in/samberthoud/



Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://thinkincircles.com/]

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠ [https://www.themarketingrules.com/]

Recruitment marketing versus employer branding with Sam Berthoud

One take. No script and no edits! Your host James Whitelock talks to interesting and influential people about the new Rules of Marketing, Business, Recruitment and Technology.

James Whitelock

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