Why More LinkedIn Content Won't Make You More Influential with Rhona Barnett-Pierce

Everyone is creating content. AI can write a month's worth of LinkedIn posts in minutes. So how do you stand out when everyone is trying to build a personal brand?

In this episode, James is joined by Rhona Barnett-Pierce, founder of Workfluencer Media, to explore what actually builds authority today. They discuss why conversations matter more than impressions, whether LinkedIn has become too noisy, how businesses should think about founder brands versus company brands, and why AI should amplify your thinking rather than replace your voice.

If you're looking to build influence, strengthen your brand or create content that leads to real commercial conversations, this episode is packed with practical insights.

In this episode we discuss:

• Has LinkedIn become too crowded?
• Why impressions are the wrong metric to chase
• Founder brands versus company brands
• The role of employee-generated content
• How AI can support content creation without sacrificing authenticity
• Why human expertise is becoming more valuable, not less
• How leaders can encourage visibility across their organisations

Download Own The Conversation Here: https://thinkincircles.com/#ebook

The Marketing Rules Podcast is sponsored by Smart Sifty

⁠⁠⁠⁠⁠⁠smartsifty.com⁠⁠⁠⁠⁠⁠

#MarketingRules

#TheVoiceOfRecruitmentMarketing

⁠To connect with Rhona:⁠

https://www.linkedin.com/in/rhonabarnettpierce/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠⁠