Why Are We So Miserable? Mikko Ketovuori Surfs on the Waves of History to Explain Social Mood Swings

“A sailor doesn’t control the sea, but understanding the waves matters enormously.” — Mikko Ketovuori

 

Our mood, as always, is miserable. Iran, the price of oil, the AfD, the long-term cancers from 9/11 dominate the headlines. But today’s guest thinks we’ve got the mood wrong. The writer Mikko Ketovuori — who wrote the intro to the Finnish edition of my own The Internet Is Not the Answer — has a new book out, Waves of Change, which is a study of the zeitgeist. Social mood drives events, Ketovuori argues, not the other way around. So the news measures nothing but the mood itself.

 

Are our times actually bad? “No,” Ketovuori insists. Things — from the arts to our abundance of food — are actually pretty good. Today’s perceived misery is, in fact, just the undertow. Surfing the waves of history — from the Dutch tulip mania of the 17th century to the 19th century philosophers buried in Highgate cemetery to the swinging Sixties — Ketovuori is actually bullish on our current futures. So buy the future. It will cheer everyone up.

 

Five Takeaways

 

•       Social Mood Drives Events. The inversion at socionomics’ core: we assume events shape our feelings, but the collectively shared, largely unconscious social mood comes first, framing how we interpret everything — the news is “a sociometer,” reflecting the mood rather than the world (in the bright-mooded 1980s, Ketovuori notes, the news simply read better). The field — sociology plus economics — was founded by Robert Prechter, the 1970s Wall Street guru behind Elliott Wave International, with whom Ketovuori has worked for twenty years; the book distills four decades of that tradition, “not totally my idea,” he says with Finnish honesty. And are our times actually bad? No: “actually, we are doing pretty well. You can have access to all the arts, all the books… We have plenty of food. What else do we need?” The misery is the mood — and if you surround yourself with miserable people and search the Internet for miserable news, you will reliably feel miserable.

•       The Beatles and the Dow. Prechter founded the theory on a startling correlation between the Beatles’ rise and the Dow Jones average — and Ketovuori ran the replication: Nokia’s share price against the pop music Finland listened to around 2006–2009, published in Cambridge’s Popular Music journal. Music, he argues, reflects social mood almost predictively. The chicken-and-egg question resolves cleanly in socionomics: the sixties made the Beatles, not the reverse — had Lennon and McCartney been born ten years earlier, “the time decides whether you succeed or not.” Which reframes where the next optimism will come from: unknowable in advance, because “optimism comes first, and then we see the fruits” — only afterward do we anoint the artists, writers, and politicians who captured the essence of the era.

•       Marx & Spencer, Staring. The book’s set piece — written standing in Highgate Cemetery, a stroll from Andrew’s old school: Karl Marx’s tourist-thronged tomb faces the largely forgotten grave of Herbert Spencer, the Social Darwinist — “the father of capitalism and the father of socialism are staring at each other,” and Ketovuori imagines their conversation after the tourists leave and night falls. Andrew completes the triangle with Highgate’s third resident, Alexander Litvinenko — the Putin-poisoned defector whose polonium killing, Ketovuori marvels via Luke Harding’s reporting, cost something like £50 million “just to wipe out one man. So somebody hated him very much.” The cemetery lesson is the book’s: some things don’t change, they return cyclically — Wagner and mad Ludwig included. Ce