20 - IndieAd Talks: The Challenges of Meta Advertising in the privacy-era | Yoav Segal

#IndieadTalks with our Head of PPC Services, Yoav Segal

In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising.

We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to.

Furthermore, Yoav will give you insights into the phrase "target by ads" and why, although it sounds like an old-school marketing agenda, it can be the key to sustaining high performance in your Meta/Facebook/IG campaigns.

If you are running PPC campaigns on Meta or any other performance marketing, you cannot afford to miss this episode!

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech