19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo

Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry.

To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP.
We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. And we discussed the technical perspective of niche DSPs; which unique features and capabilities they need for the gaming industry.

Pau shared his insights into why DSPs need unique tech to cater to the gaming industry, why supply path optimization is so essential, and has a crucial tip for game developers when onboarding a new DSP.

If you come from the gaming industry or work in this industry and are into user acquisition - this episode has really valuable insights for you. Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6982965243685576704

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech