Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it.


That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. Furthermore, we talked about the influence of the "cookie apocalypse" on email advertising and the ever-so-present importance of native ads.

You will also gain insights into how Liveintent came up with the concept of programmatic email advertising and how advertisers in North America can get access to it.

If you are working in online marketing and are looking for new, unique ways to place your ads, this episode is the right one for you. Share your experience with us on LinkedIn:
URL

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech [https://indiead.tech/]

26 - Programmatic Advertising in Email | Jason Oates

Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode.

With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifiers. The clay between tracking, analytics, and other web services and GDPR has been intensified.

To enlighten this and many more questions, we invited Michael Kornobis, Lead Consultant Analytics at fusedeck, to join us in today's episode. Michael will tell you about privacy compliance and how companies can act accordingly in terms of their web analytics. Furthermore, you will learn how fusedeck - a web analytics platform - can help you collect data from your page visitors in a GDPR conform way.
We also discussed why the start of Google Analytics 4 next year will be challenging for marketers and is a chance for GDPR-compliant tools to establish privacy-friendly solutions.

If you are working in marketing, not just online marketing, this episode has really valuable insights for you. Share your experience with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6998203225891819520

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions.

Our website: https://indiead.tech
[https://indiead.tech/]fusedeck's website: https://fusedeck.com/de/

25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.

Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organization, storage, and sharing? Spoiler alert: Google Data Studio is not the answer.

To shed light on these questions and offer a solution, we spoke with Antonia Hölke, Partner Success Manager from Funnel.
Antonia told us why it is so important for marketing teams to be data-driven and to have a go-to place where all their data is connected. Furthermore, she explained how Funnel can help with connecting, organizing, storing, and sharing data and for whom it makes sense to onboard Funnel.

If you are part of a marketing team, reporting is part of your daily business, and you are looking for ways to make the handling of your data more simple and holistic, this is the right episode for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6995670790188756992

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website:https://indiead.tech
[https://indiead.tech/]Funnel’s website: https://funnel.io [https://funnel.io/]

24 - Empowering marketing teams to be data independent | Antonia Hölke

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.

In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns.

For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you prepare ABM operations? Those are just some of the questions Tenisha answered. Furthermore, by listening to the episode, you'll understand why personalization and relevance are key factors for ABM and how the correct data and inventory can make all the difference.

We also discussed ABM opportunities outside the walled gardens using programmatic advertising and various data sources.

If you are in B2B and practicing or planning to practice account-based marketing, this episode has valuable insights for you!
Share your experience/comments/thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6992777204522713088

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech [https://indiead.tech/]

23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs

We are very excited to share with you today one of the most interesting episodes we have recorded so far.

Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail.

To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important than ever to reach consumers in their homes? Those are just two of the questions Jacob will answer for you.

Furthermore, you will understand how direct mail can be a perfect addition to your existing marketing mix and how the process of programmatic direct mail with PebblePost works.

If you are working in marketing and are curious about how you can extend your consumers' journey from online to offline, this episode has valuable insights for you. Share your opinion on this topic with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6990585698160418816

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech [https://indiead.tech/]

22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross

Episode 18 [https://adtothebone.buzzsprout.com/1681393/11389344-18-fraud-in-the-digital-marketing-world-problems-loopholes-i-dr-augustine-fou] with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view.

For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode.

Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - clickbait creatives and scams are the reality for many publishers and advertisers. The industry rushed to embrace programmatic advertising and, as a result, gave up control. For publishers, their website is their face, and they need to control the ads their users see.
But what can publishers do to ensure their ads' quality and their audience's safety? This you will learn in today's episode.

Furthermore, we asked a curious question; Can we learn something from how fraudsters conduct their fraud?

If you are a publisher, we are sure you will find this episode enlightening.
What is your experience with fraud? Share it with us on LinkedIn.
https://www.linkedin.com/feed/update/urn:li:activity:6988049945203253249

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech [https://indiead.tech/]

21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli

#IndieadTalks with our Head of PPC Services, Yoav Segal

In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising.

We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities? These are 2 of the questions we tried to answer and offer solutions to.

Furthermore, Yoav will give you insights into the phrase "target by ads" and why, although it sounds like an old-school marketing agenda, it can be the key to sustaining high performance in your Meta/Facebook/IG campaigns.

If you are running PPC campaigns on Meta or any other performance marketing, you cannot afford to miss this episode!

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech [https://indiead.tech/]

20 - IndieAd Talks: The Challenges of Meta Advertising in the privacy-era | Yoav Segal

Today's episode continues episode 17's [https://adtothebone.buzzsprout.com/1681393/11349973-17-programmatic-mobile-advertising-the-value-of-in-app-inventory-tim-koschella] topic of mobile DSPs, this time focusing on the technical side and the gaming industry.

To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP.
We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. And we discussed the technical perspective of niche DSPs; which unique features and capabilities they need for the gaming industry.

Pau shared his insights into why DSPs need unique tech to cater to the gaming industry, why supply path optimization is so essential, and has a crucial tip for game developers when onboarding a new DSP.

If you come from the gaming industry or work in this industry and are into user acquisition - this episode has really valuable insights for you. Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6982965243685576704

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech [https://indiead.tech/]

19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo

Fraud in the digital marketing environment is growing exponentially. Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP.

To discuss this topic intensely, we were joined by fraud-fighting idol Dr. Augustine Fou. Dr. Fou has worked in digital marketing for 25 years and has become the ultimate fraud warrior. With his platform FouAnalytics, he is helping marketers to audit their campaigns to avoid fraud.

Why are there so many fraudulent websites and apps out there? How are ad exchange platforms playing into all this, and why is it so important that advertisers don't trust the fraud detection of their agencies or DSPs? Those are just some of the questions we tackled with Dr. Fou.



If you are about to or running programmatic campaigns, you need to listen to this episode. Have you placed ads on fraudulent websites? Share your experience with us:
URL

Are you interested in the articles Augustine Fou mentioned at the end of this podcast episode? You can find them here:
How Site-Owners Use FouAnalytics to Troubleshoot Bot Traffic [https://www.linkedin.com/pulse/how-site-owners-use-fouanalytics-troubleshoot-bot-dr-augustine/]
How to use FouAnalytics to Scrutinize Clicks from Programmatic Campaigns
[https://www.linkedin.com/pulse/how-use-fouanalytics-scrutinize-clicks-from-programmatic-fou/]


About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
[https://indiead.tech/]


Fraud in the digital marketing world - problems & loopholes I Dr. Augustine Fou

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that focuses on mobile advertising solutions and in-app inventory.

During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot.

We also challenged Tim with questions regarding fraud and pricing transparency.

Whether you're a media buyer, an agency, or an advertiser, if you have ever utilized or questioned the value of in-app and mobile advertising, this episode will be spot-on for you 🎯
Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6977893217568493571

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech [https://indiead.tech/]

17 - Programmatic Mobile Advertising - The value of in-app inventory | Tim Koschella

We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.

Adrian Knoll

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