EP 151. Millions of women are navigating perimenopause and menopause—but most brands are oblivious to what they’re going through. OBGYN, Dr. Cat Brown and marketing lead, Brooke Matthews, of ByWinona.com share what women really experience during these seasons and how marketers can better connect with them through empathy, education, and simplicity. 

 

SHOWNOTES: https://www.podpage.com/marketing-with-empathy/blog/reach-women-going-through-menopause--bywinonacom-episode-151/ [https://www.podpage.com/marketing-with-empathy/blog/understanding-women-in-menopause-bywinonacom-episode-151/]
 

WATCH ON YOUTUBE: https://youtu.be/gL76aorWfFo



SCHEDULE FREE 30-MIN. DISCOVERY CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠ [https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds%5b%5d=25950382]  

 

FREE QUIZ: Which of These Content Makeovers is Right for Your Brand?  

Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  ⁠https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704⁠ [https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704]  



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

151. Reach Women Going Through Menopause – ByWinona.com 

Marketing With Empathy® (MWE) helps brand content marketers drive better results by connecting heart-to-heart and mind-to-mind with their customers via brand storytelling. The show for all brand/corporate content marketers who want to connect with their audience through storytelling and are looking for help to do it better (+ the recognition, growth & personal happiness that comes from creating great work). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself.



Each episode of MWE gives a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). What are other companies doing that's working? How can you level-up your career and love the content marketing work you're doing without burning out?



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Themes: brand storytelling, content marketing, storytelling marketing, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial, influencer marketing, social media marketing