EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think in terms of co-creation (not just paid posts), how to find the right mom creators, and the first steps to building your own mom ambassador community.

SHOWNOTES BLOG:   https://www.podpage.com/marketing-with-empathy/blog/monica-banks-mom-influencer-marketing-communities-episode-157/

 

NEED TO FIX YOUR MESSAGING FAST? SARAH HAS A STORYBRAND WORKSHOP FOR THAT: https://www.kindredspeak.com/storybrand  
 

SCHEDULE FREE 30-MIN. CALL WITH SARAH PANUS FOR HELP CREATING CONTENT PLANS THAT ATTRACT MORE MOM CUSTOMERS (and other key audiences): ⁠https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds[]=25950382⁠ [https://app.squarespacescheduling.com/schedule/a0d08759/?appointmentTypeIds%5b%5d=25950382]  
 

WATCH ON YOUTUBE: https://youtu.be/IafHZm9rFcs [https://www.youtube.com/@iamsarahpanus]

 

FREE QUIZ: Confused About Where to Start? Let's Fix That.

Feeling stuck or stretched too thin? In 60 seconds, this quick quiz will match you with the right messaging or content support options from Sarah Panus—based on your goals, budget, and timeline—so you can get clearer messaging, a smarter content plan, and results that actually convert. https://www.tryinteract.com/share/quiz/687925666cfb770015362513



Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

157. Next Era Influencer Marketing: Co-Create With Moms – Monica Banks

EP 157. Connect with moms in a way that feels real—not forced. Monica Banks, founder of Mom Creators and Gugu Guru, explains the new playbook for influencer marketing. Discover why brands should think

Marketing With Empathy® (MWE) helps brand content marketers drive better results by connecting heart-to-heart and mind-to-mind with their customers via brand storytelling. The show for all brand/corporate content marketers who want to connect with their audience through storytelling and are looking for help to do it better (+ the recognition, growth & personal happiness that comes from creating great work). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself.



Each episode of MWE gives a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). What are other companies doing that's working? How can you level-up your career and love the content marketing work you're doing without burning out?



Think of it as a content marketing jam session mixed with chicken soup for the soul. Ready to be creatively inspired and speak a kindred language with your audience? Hit the + follow button so you don’t miss your next big work idea.



Proud member of the Marketing Podcast Network.



Themes: brand storytelling, content marketing, storytelling marketing, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial, influencer marketing, social media marketing

157. Next Era Influencer Marketing: Co-Create With Moms – Monica Banks

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