SmartTechCheck Podcast and Audio Newsletter: Apple Is 7 Years Late ...How Can They Still Win

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How can Apple enter the foldable phone market 7 years late and still potentially dominate it? In this SmartTechCheck Edu-Series episode, Brett Faulk breaks down Apple’s rumored foldable iPhone strategy, why Samsung’s biggest advantage may also be its biggest weakness, and the lessons for product teams behind one of the most anticipated product launches from Apple in years.

Using market forecasts, competitive analysis, and real-world product strategy frameworks, this episode explores how Apple could capture 22% of the foldable market and 34% of foldable revenue in year one — despite Samsung’s seven-year head start in foldables.

In this video:

✔ Why now is the right time for Apple to enter foldables

✔ Samsung Galaxy Z Fold vs Apple Fold strategy analysis

✔ The crease problem that still holds foldables back

✔ How Apple may redefine the foldable category

✔ Why ecosystem integration matters more than hardware specs

✔ Product strategy lessons for product leaders and founders