Kelly Molson: So you want to start your own agency?
Kelly Molson, founder of Rubber Cheese, sold her agency and is now an agency consultant and successful podcaster. She shares her 21-year journey building a lifestyle-focused web development agency that she started with just £1,500.
She advocates for founders to prioritise life over aggressive growth, defining success on personal terms rather than industry standards.
Only 4% of agencies ever sell, making the lifestyle model - optimised for freedom, joy, and profit now—a viable alternative to exit-focused growth.
- What’s making people reject the ‘grow fast, sell fast’ model?
- Find out how to define your personal success criteria and then build your business around it.
- Advice on how to calculate your finance foundation – how much is enough?
- Why you should understand the problems you solve, not just services you offer.
- Addressing the mental health crisis and avoiding burnout.
- What kit you need to start.
- Why you need to stand out in the 25,000+ agency market by being a specialist, not a generalist.
- Mudlarking and 21 Seconds.
Show notes
Kelly’s LinkedIn profile: https://www.linkedin.com/in/kellymolson/
The Kelly Molson web site: https://kellymolson.co.uk/
‘Lifestyle is a Plan’ podcast: https://lifestyle-is-a-plan.captivate.fm/
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