Mishon Accomplished: The Independent agency marketing stack

The independent creative marketing agency community is set for an explosion of growth. Big agencies are struggling to adapt to the new climate; CMOs are buying and building their own customized marketing stack and only the very best in each discipline will do.

 

Clive Mishon an advertising industry veteran now heads up the Alliance (the Alliance of Independent Agencies) – a global resource of the very best independent agencies .

Jacks of all trades are being replaced by masters, and this show is all about what we need to do to deliver what’s needed.

• New growth initiatives for indies
• The triumph of tribes
• How media budgets are spent
• Regional expertise
• Price transparency
• Why specialism beats scale

 

Show notes

1. Alliance of Independent Agencies -https://allindependentagencies.org/ 

 

2. Alliance of Media Independents - https://allindependentagencies.org/alliance-of-media-independents/

 

3. Alliance of Agency Founders -

Alliance of Independent Founders - Personal Membership - Alliance of Independent Agencies

 

4. Alliance Learning Lab - https://allindependentagencies.org/learning-and-development/

 

5. Independent Agency Awards - https://awards.allindependentagencies.org/

 

6. Mad North - https://www.madfestlondon.com/north/

 

6. Global Musicals - https://globalmusicals.com/

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