
I'm an introvert. Small talk drains me, and walking into a room of strangers is the last thing I want to do — so for years my "networking strategy" was finding the food table and looking busy with my coffee.
And yet people still walk up to me at events (and once, at a night market) already knowing who I am. That's not luck. It's reputation infrastructure — 8 specific moves that put your name into the world before you ever show up in a room, so trust is already built by the time someone reaches out. I used these moves while running my career coaching practice, and
I'm using them again now as I build my fractional career.
In this video, I break down all 8:
00:00 Intro
03:52 Move 1: Write a Book
05:57 Move 2: Speak at Events
07:21 Move 3: Academic Affiliation
08:14 Move 4: Win Awards
09:03 Move 5: Join Industry Bodies
09:57 Move 6: Get Board Positions
11:17 Move 7: Media Bylines
12:24 Move 8: Podcasting
None of this works in 30 days. But if you're moving into fractional work or self-employment, this is the difference between chasing clients and having them come find you.