I'm an introvert. Small talk drains me, and walking into a room of strangers is the last thing I want to do — so for years my "networking strategy" was finding the food table and looking busy with my coffee.

And yet people still walk up to me at events (and once, at a night market) already knowing who I am. That's not luck. It's reputation infrastructure — 8 specific moves that put your name into the world before you ever show up in a room, so trust is already built by the time someone reaches out. I used these moves while running my career coaching practice, and

I'm using them again now as I build my fractional career.

In this video, I break down all 8:

00:00 Intro

03:52 Move 1: Write a Book

05:57 Move 2: Speak at Events

07:21 Move 3: Academic Affiliation

08:14 Move 4: Win Awards

09:03 Move 5: Join Industry Bodies

09:57 Move 6: Get Board Positions

11:17 Move 7: Media Bylines

12:24 Move 8: Podcasting

None of this works in 30 days. But if you're moving into fractional work or self-employment, this is the difference between chasing clients and having them come find you.



Get full access to Will That Work? at www.adriantan.com.sg/subscribe [https://www.adriantan.com.sg/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

The Iron Rice Bowl Was Never Yours to Hold

My former CEO stood in front of the whole team and said: no side hustles. Too distracting. The company needs your full commitment.

He had three board directorships, two committee seats, and multiple rental properties.

He wasn’t lying to be cruel. He was protecting what he’d built — and hoping you wouldn’t notice the gap between what he said and what he did.

I noticed too late. I went all-in on one company for a decade. $5M revenue, 30 staff, everything I had in one place. Then the partners changed, the investors pulled out, and I spent three months not knowing what to do with myself at 9 am on a Monday. Then I drove Grab.

This video is what I learned from that — and what your boss already knows that nobody taught you.

What is covered:

00:00 Side Hustle Hypocrisy

00:27 Leaders Diversify Quietly

01:41 The Loyalty Deal Died

02:18 All In Then Burnout

03:04 Uber And Identity Loss

03:21 Diversify Without Seniority

03:49 Build Assets Under Your Name

04:03 Writing Builds Reputation

04:30 Fractional Work And Niches

05:43 Commitment Versus Concentration

06:06 What Equity Are You Building

06:42 Do As They Do



Get full access to Will That Work? at www.adriantan.com.sg/subscribe [https://www.adriantan.com.sg/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

The Side Hustle Rule Your Boss Breaks Every Single Day

After my CNA article on fractional work [https://www.channelnewsasia.com/commentary/fractional-work-freelance-part-time-job-ceo-marketing-finance-6016831] went live, I received many LinkedIn DMs, so I’m answering the most common questions in this video.

00:00 Intro

00:37 What is Fractional Work?

01:58 Can It Work Financially?

03:14 Handling Dry Spells

05:24 Do You Need a Big Network?

05:59 Set Up a Company or Operate Individually?

06:29 How to Land Your First Client

07:35 What If a Client Wants You Full-Time?

08:11 Retirement & Exit Strategy

09:06 Which Industries Work Best?

11:51 How to Price Yourself



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.adriantan.com.sg [https://www.adriantan.com.sg?utm_medium=podcast&utm_campaign=CTA_1]

Fractional Work Explained (From My Experience): Money, Clients, Pricing & Sustainability

I reflect on Charlie Munger’s wish for more time and share three ideas from Bill Perkins’ Die With Zero that changed how I think about money and life.

First, you don’t retire with money—you retire with memories, and some experiences have real physical expiry dates, so postponing them can mean missing them forever.

Second, I reframe retirement planning by treating net worth peak as a date, not a number, and explain how dying with unspent money can represent thousands of hours worked for nothing, while the fear of running out is often bigger than the math.

Third, I walk through Perkins’ “time bucketing” exercise—mapping life in five-year blocks and assigning goals to realistic windows—plus my own buckets for travel, family, and work changes, to stop drifting and start choosing intentionally.

00:00 Munger’s Wish for Time

00:27 Book That Changed Me

01:05 Retire With Memories

02:06 Experiences Expire

03:19 Peak Net Worth Date

04:11 Fear of Running Out

05:09 Time Bucketing Method

06:16 My Time Buckets

07:07 Bucket List vs Buckets

07:54 Closing Takeaways



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.adriantan.com.sg [https://www.adriantan.com.sg?utm_medium=podcast&utm_campaign=CTA_1]

Die With Zero: Retire With Memories, Not Money 

I'm back after a six-month hiatus to discuss the origin of his podcast, his experiences with imposter syndrome, and his journey in content creation.



I reflect on the evolution of content creation from blogging to contemporary practices involving AI, and emphasise the importance of maintaining authenticity in one's tone of voice.



Also, a shout-out to ⁨Typeless [https://www.typeless.com/]:⁩ to help you align spoken and written content, and announces plans for more monologue episodes. Stay tuned for a candid look into the world of content creation and personal growth.



00:00 Welcome Back: Where Have I Been?

00:11 The Journey of My Podcast and Book

01:16 Current Work and Future Plans

02:14 The Evolution of Content Creation

03:09 The Importance of Authenticity in Writing

06:03 Tools and Tips for Content Creation

07:20 Conclusion and Future Episodes

Reflections on Content Creation, Imposter Syndrome, and Staying True to Your Voice

In this revealing episode, Florence Foo [https://www.linkedin.com/in/florence-foo/] shares her incredible journey of quitting her corporate job while pregnant with her second child to launching four successful businesses. From starting a boutique digital marketing agency to organising large-scale events, introducing sunscreen dispensers on demand, and exploring groundbreaking LED technology, Florence navigates the rollercoaster ride of entrepreneurship. Discover her insights on time management, overcoming challenges, and the strategies behind her diverse business ventures. Don't miss this inspiring story of ambition, resilience, and innovation!



---



This episode is brought to you by Deel⁩ [https://deel.com/adriantan⁠⁠], the all-in-one platform simplifying global team management with payroll, HR, IT, and compliance solutions, trusted by over 35,000 businesses worldwide. Learn more at ⁠⁠https://deel.com/adriantan⁠⁠.



00:00 Leaving the Corporate World

01:11 Introducing Florence

01:32 Florence's Career Journey

02:12 Starting a Digital Marketing Agency

05:00 Expanding into Event Organising

08:59 Venturing into Sunscreen Business

10:26 Exploring LED Lighting

11:51 Balancing Multiple Businesses and Family

17:34 Managing Work-Life Balance

18:22 Health Impacts of Overworking

19:44 Lessons from Nine Years in Business

20:09 Starting as a Solopreneur

21:35 Dealing with Client Challenges

25:36 Prospecting for New Business

27:28 Adapting to Digitalisation

28:08 Advice to My Younger Self

28:53 Future Plans and Contact Information



---



Where to find Florence Foo:

LinkedIn: ⁠⁠https://www.linkedin.com/in/florence-foo/

Oakwood Media: https://theresourcegroup.asia/



Where to find Adrian:

LinkedIn: ⁠https://www.linkedin.com/in/adriantanck/⁠⁠

Website: ⁠⁠adriantan.com.sg⁠⁠ [https://adriantan.com.sg⁠⁠]

📕 No More Bosses: https://amzn.asia/d/abmPxU6

166 - Why Florence Foo QUIT Her Job & Launched FOUR Businesses!

In this eye-opening episode, Eric Tan [https://www.linkedin.com/in/eric-tan-15034111/], a seasoned entrepreneur and chartered accountant, reveals the staggering realities and misconceptions of starting your own business. From the relentless grind and overwhelming stress to the illusion of having more control over your time, Eric shares his journey from working for Pricewaterhouse to running his own successful accounting and consulting firms.



Tune in to uncover the brutal challenges faced by new businesses, the importance of setting realistic goals, and why you should think twice before diving into entrepreneurship. Plus, get invaluable insights on the best business structures and tax considerations to ensure your startup's success. This is a must-watch for aspiring entrepreneurs!



---



Eric Tan is a Singapore Chartered Accountant and Certified Management Consultant, best known as the co-founder and Managing Director of The Resource Group Pte Ltd. With a career spanning over 15 years in finance, business advisory, and human capital development, Eric has played a pivotal role in equipping small and medium enterprises (SMEs) with the expertise and resources needed for growth and regional expansion



---



This episode is brought to you by Deel [⁠⁠https://deel.com/adriantan⁠⁠] , the all-in-one platform simplifying global team management with payroll, HR, IT, and compliance solutions, trusted by over 35,000 businesses worldwide. Learn more at ⁠⁠https://deel.com/adriantan⁠ [⁠⁠https://deel.com/adriantan⁠⁠].



00:00 Introduction

01:08 Meet Eric: A Multifaceted Professional

02:21 Eric's Career Journey: From Audit to Consulting

03:21 The Decision to Go Independent

04:49 Balancing Family and Entrepreneurship

06:51 The Reality of Being Your Own Boss

11:20 Navigating the Challenges of Entrepreneurship

20:24 The Changing Business Landscape

25:50 Understanding F&B Business Failures

26:12 Case Study: My Cousin's F&B Journey

27:55 Lessons from Starting a Recruitment Business

28:41 The Importance of Accurate Financial Projections

29:20 Acquiring and Retaining Consulting Clients

30:43 Networking Strategies for Business Growth

34:20 Choosing the Right Business Structure

38:12 Tax Considerations for Different Business Entities

40:19 Common Accounting Mistakes to Avoid

44:30 Final Thoughts and Contact Information



---



Where to find Eric Tan:

LinkedIn: ⁠⁠https://www.linkedin.com/in/eric-tan-15034111/

The Resource Group: https://theresourcegroup.asia/

Acce Advisory: https://acceadvisory.services/



Where to find Adrian:

LinkedIn: ⁠https://www.linkedin.com/in/adriantanck/⁠⁠

Website: ⁠⁠adriantan.com.sg⁠⁠ [https://adriantan.com.sg]

📕 No More Bosses: https://amzn.asia/d/abmPxU6

165 - Eric Tan EXPOSES The Harsh Truths About Starting Your Own Business

Join Shawn Lim [https://www.linkedin.com/in/mediumshawn/] as he opens up about his transformative journey from being arrested as a teenager to becoming a successful content creator and podcaster.

Discover why he prefers the term 'content creator' over 'influencer' and learn about his platform, Human Algorithm, which aims to promote authenticity in the age of AI.



In this eye-opening podcast, Shawn shares deeply personal stories for his neurodiverse daughter and offers insights on how to navigate life's struggles while staying true to oneself.



Don't miss this compelling conversation filled with valuable lessons on vulnerability, authenticity, and the art of being human.



---



Shawn Lim is a Singapore-based media entrepreneur, journalist, and advocate for diversity, equity, and inclusion (DEI). He is best known as the founder and creator of Human Algorithm, a storytelling-led media platform and podcast that spotlights underrepresented voices at the intersection of business, technology, media, and DEI



---



This episode is brought to you by Deel [⁠⁠https://deel.com/adriantan], the all-in-one platform simplifying global team management with payroll, HR, IT, and compliance solutions, trusted by over 35,000 businesses worldwide. Learn more at ⁠⁠https://deel.com/adriantan⁠⁠.



00:00 Introduction: Content Creator vs Influencer

01:14 The Human Algorithm Platform

01:29 Podcasting Journey and Background

02:13 Transition from Corporate to Independent

04:57 Balancing Work and Family Life

16:04 Building a Personal Brand on LinkedIn

20:12 The CEO's Storytelling Journey

21:04 The Importance of Authenticity

21:49 Balancing Authenticity and Oversharing

23:52 Writing with a Target Audience in Mind

26:07 The Human Algorithm on Substack

28:16 Leveraging AI Tools for Content Creation

32:11 Creating a Content System

35:07 Masterclass and Final Thoughts



---



Where to find Shawn Lim:

LinkedIn: ⁠⁠https://www.linkedin.com/in/mediumshawn/

Human Algorithm: https://humanalgorithm.substack.com/



Where to find Adrian:

LinkedIn: ⁠https://www.linkedin.com/in/adriantanck/⁠⁠

Website: ⁠⁠adriantan.com.sg⁠⁠ [https://adriantan.com.sg⁠⁠]

📕 No More Bosses: https://amzn.asia/d/abmPxU6

164 - From Gang Fights to Gender Fluidity | Shawn Lim's Journey of Authenticity & Resilience

In this captivating episode, Adrian and Amanda Cua [https://www.linkedin.com/in/amanda-cua/] discuss her unexpected decision to skip college and embark on an entrepreneurial journey during the pandemic.

Amanda shares how she utilised a gap year to create a successful newsletter company, BackScoop, in Southeast Asia.

She delves into the challenges she faced, the strategies she used to grow her subscriber base, her thoughts on the media landscape, and her experiences with impostor syndrome.

Tune in to learn about Amanda's inspiring journey and get valuable insights on building a startup from scratch.



---



Amanda Cua is a Filipino entrepreneur known for founding Backscoop, a popular newsletter focused on Southeast Asian tech and business news. She started the newsletter after deciding not to pursue university, aiming to provide easily digestible information on startups in the region.

Backscoop has gained a significant following, including investors and startup founders. Cua has also hosted the podcast "One More Scoop" and has been featured on Forbes' "30 Under 30 Asia" list.



---



This episode is brought to you by Deel [⁠⁠https://deel.com/adriantan⁠⁠]‬, the all-in-one platform simplifying global team management with payroll, HR, IT, and compliance solutions, trusted by over 35,000 businesses worldwide. Learn more at ⁠⁠https://deel.com/adriantan⁠⁠.



00:00 Introduction

01:39 Who is Amanda Cua

02:00 The Evolution of BackScoop

02:48 Challenges and Inspirations

03:32 Skipping College for Entrepreneurship

04:11 The Decision Between UK and US Education

05:05 First Steps into the Startup World

08:16 Building a Network from Zero

11:23 Growth Hacking Strategies

14:16 Newsletter Evolution and Team Challenges

17:00 Challenges in Content Creation

17:59 Dealing with Imposter Syndrome

22:19 Daily Routine and Health Focus

24:00 Impact of Moving to Singapore

26:37 Opportunities in New Media

33:13 Advice for Aspiring Founders



---



Where to find Amanda Cua:

LinkedIn: ⁠https://www.linkedin.com/in/amanda-cua/

BackScoop: https://backscoop.com



Where to find Adrian:

LinkedIn: ⁠https://www.linkedin.com/in/adriantanck/⁠⁠

Website: ⁠⁠adriantan.com.sg⁠⁠ [https://adriantan.com.sg⁠⁠]

📕 No More Bosses: https://amzn.asia/d/abmPxU6

163 - She SKIPPED COLLEGE to Build a Startup During the Pandemic! Amanda Cua Reveals Her Journey

In this special in-studio episode of The Adrian Tan Show, I sit down with Sarah Wong [https://www.linkedin.com/in/swongx/], a former Silicon Valley professional, now a podcast host, a consultant, and a mom of two.



Sarah shares her personal journey from experiencing career burnout, transitioning to motherhood, and shifting to a portfolio career. She also talks about her podcast ⁨@makeitwork.podcast⁩ which focuses on inspiring stories of modern working moms in Asia.



Sarah covers her work as a venture partner, a real estate licensee, and her heavy involvement in mentorship programs aimed at helping women in tech and leadership.



Tune in to discover her strategies for balancing professional and personal life, her insights on overcoming career transitions, and her unique approach to integrating rest into her busy schedule.



---



Sarah Wong is a mother of two and the host of Make It Work, a podcast sharing honest, inspiring stories of modern moms in Asia who have redefined success on their own terms. The show was born after Sarah’s return to Singapore from Silicon Valley, where she experienced burnout after six fast-paced years in tech. It is now one of Singapore's top podcasts for working mothers.



Today, she leads a portfolio career as a Venture Partner at Heal Venture Lab, a regional health tech accelerator, while also supporting her family’s real estate business.



Sarah is a long-time advocate for women’s mentorship, having founded the RockIT Women Mentor Program in the U.S., and currently mentors mothers returning to work through Return Ready.



She holds an MBA from INSEAD and has lived and worked in Singapore, the U.S., and India. Some fun facts: Sarah is married to a pastor (could be a podcast on its own!) and she loves both heights (rock climbing) and depths (swimming).



---



This episode is brought to you by Deel [https://deel.com/adriantan]⁩ ‬, the all-in-one platform simplifying global team management with payroll, HR, IT, and compliance solutions, trusted by over 35,000 businesses worldwide. Learn more at ⁠⁠https://deel.com/adriantan⁠⁠.



---



00:00 Introduction and Personal Background

01:15 Welcome to the Adrian Tan Show

01:44 Meet Sarah: A Modern Working Mom

02:39 Sarah's Career Journey and Portfolio

04:30 The Shift to a Portfolio Career

06:50 Balancing Career and Motherhood

13:39 Starting the Podcast: Make It Work

17:27 Podcast Production Insights

22:57 Exploring the Power of AI

23:04 Mentorship for Women in Tech and Leadership

25:00 Starting a Mentorship Program

26:19 Motherhood and Career Mentorship

27:49 Networking and Career Advice

33:37 Managing Time and Energy

43:37 Advice to Younger Self

46:52 Where to Find More



---



Where to find Sarah Wong:

LinkedIn: ⁠https://www.linkedin.com/in/swongx/

Youtube: ⁨Make It Work Podcast⁩ [https://www.youtube.com/channel/UCkmIC-j2FEgoMnIT4tyTsqA]

⁠Instagram:⁠ https://www.instagram.com/makeitwork.asia/

Spotify: https://open.spotify.com/show/78ulY0B27nYxGB6jPCABPI?si=abfc48d037d943be

⁠TikTok⁠: ⁠ht [ktok.com/@makeitwork.podcast⁠]

162 - From Silicon Valley Burnout to Podcasting Success: Sarah Wong's Journey!

This is my podcast, where I speak with folks to explore the nuances of modern work and its idiosyncrasies. Beyond just the enablers and vendors who are transforming this space, I will also include intimate conversations with people navigating newfound career pivots. They have successfully transitioned to their new careers, and I hope to distil their ups and downs in this unstructured journey so the rest of us can learn from their best practices.

Adrian Tan

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