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Marketing Refresh with Terri Hoffman
502 Plays16 days ago
In this engaging episode of the Uncommon Wealth Podcast, host Phillip Ramsey welcomes Terri Hoffman, the accomplished owner of Marketing Refresh. The discussion dives deep into what it means to forge an "uncommon life," exploring the non-traditional paths to success and wealth that align with personal values. Terri shares her unique perspective on wealth, focusing on relationships and spirituality rather than monetary gains, and how this outlook has shaped her business and life.
Terri recounts her career journey, highlighting her time with the Houston Rockets and how it shaped her marketing prowess. She shares insights on starting Marketing Refresh during challenging times, the hurdles of blending families, and navigating the dynamic business world, including adapting to the rise of AI. This episode is a treasure trove of inspiration and practical advice for aspiring entrepreneurs and those looking to align their business with their core values.
Key Takeaways:
- Uncommon Wealth Definition: Wealth is a reflection of personal values, not just financial success. Building strong relationships and spiritual connections equate to true wealth.
- Entrepreneurial Journey: Terri's career spans corporate marketing roles and entrepreneurial endeavors, culminating in the founding of Marketing Refresh.
- Challenges and Growth: Overcoming obstacles such as melding family dynamics with business growth, and adapting to technological advances like AI.
- Strategic Insight: Importance of creating structure and strategy in business to support goals and navigate challenges effectively.
- Relationship Impact: How personal and professional relationships play a crucial role in business success and personal fulfillment.
Notable Quotes:
- "I don't define wealth by money at all. I think wealth is a reflection of your values." – Terri Hoffman
- "The whole reason I started this business was because there were enterprise level tools available, and I wanted to help companies use those." – Terri Hoffman
- "Marriage, kids, and running a business have run me through the gamut, but I wouldn't change it any other way." – Phillip Ramsey
- "Building relationships and supporting others can spread the love that God shares with us unconditionally." – Terri Hoffman
- "If you can really embody that fruit of the spirit and live that way, it's incredible the influence you can have on others." – Terri Hoffman
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Transcript
Uncommon Wealth Podcast Overview
00:00:02
Speaker
Everyone dreams of living an uncommon life and the best asset you have to achieve your dreams is you. Welcome to the Uncommon Wealth Podcast.
00:00:14
Speaker
We're going to introduce you to people who are living uncommonly. We're also going to give you some tools and strategies for building wealth and for pursuing an uncommon path that is uniquely right for you.
00:00:29
Speaker
Hello and welcome everybody to another episode Uncommon Wealth Podcast where I'm your host, Philip Ramsey.
Introduction of Terry Hoffman
00:00:34
Speaker
Today we have the one and only Terry Hoffman, the owner of Market Refresh. She's a grandmother, she's a business owner, she does it all. I can't wait to unpack your uncommon life, all of the ways that you brought yourself to where you're at now, all the people that kind of helped
Defining Uncommon Wealth
00:00:51
Speaker
you get there. But welcome to the show, Terry. I'm super excited to unpack this. How are you?
00:00:57
Speaker
Me too. Thank you. I'm i'm really excited too. Should be fun. First question. When I say uncommon wealth, how does that, like, where do you resonate with that? Where are you not? Give me the definition of how you would say what uncommon wealth is. And then how is your life kind of defined in that uncommon wealth space? Let's start there.
00:01:16
Speaker
I guess for me, when, when I hear that, that term, I think of someone or people who have maybe come to a place of feeling, uh, whatever wealth is to them, but it didn't happen in a traditional way.
00:01:33
Speaker
Um, yeah. Yeah. but But I mean, we could go down a whole other road about what wealth is. And that that's, I think that can be defined so many different ways. Totally. Okay.
The Value of Relationships Over Money
00:01:44
Speaker
So let's go there. How would you define wealth in your life, Terry? Let's go. mean, you're just putting softballs. so Yeah. Let's hit it out of the park.
00:01:51
Speaker
I know. See, this interview was meant to happen. It is. So I don't define wealth by money at all. um So I think it, I think wealth is a reflection of your values and my values are around relationships.
00:02:08
Speaker
And the main relationships for me is number one, a relationship with God. Number two, a relationship with my husband um and then my kids. And now I have one one grandson, another one on the way.
00:02:21
Speaker
And the rest of my family, like my parents, my siblings, my nieces and nephews, ah and then my friends who kind of fit into that category too. So when those, like my favorite movie of all time is It's a Wonderful Life.
00:02:35
Speaker
and We watch that every year at Christmas and i still cry at the end of the scene because like to me that, you know, when when he reads that quote, like no, I forget it now. It's like no man is poor who has a lot of friends basically. Right. And it's like, to me, that's like, if you have a lot of love in your life, that you're never going to be poor. You're always going to be wealthy.
00:02:56
Speaker
And to me, that's what wealth is. Yeah. For me, that's what wealth is. Let's go. it Could there be a better start to a podcast than that? Oh my goodness. If we had sound effects, the crowd would have gone nuts. They would have been super excited. Well, right, but a lot of people think that I sound very naive, and I've had a lot of people sort of dismiss that. But I know who I am, and those things are what I value, and that's what's the most important to me.
00:03:20
Speaker
It sounds kind of like kind of silly, though, to some people. No. Yeah. Right. And that's why you're on the show. Uncommon wealth partners, because at the end of the day, wealth can be however you define it Or like another way is like define your success. Well, you ask 10 different people, you're going to get 10 different answers, but it's going to be reflective on their core values and what they, they should be reflected on their core values. Yeah.
00:03:44
Speaker
And I feel like there's a lot of people, especially in this culture, are chasing after to try to make as much money as they possibly can. And that's kind of what they're chasing after. And it's it's so fleeting. So I think you'll like this, this quote that I just heard. It's like, the difference between a rich person and a poor person is the poor person feels at least there's hope that money will solve their problems. Right.
00:04:06
Speaker
The rich person knows it ain't going to do it. Does that make sense? So like yeah money isn't going to sustain you. It's not going to be fulfilling. And yet there's so many people like, well, if I can just get enough money, I'm going to be this, or I'll start giving more when I start making more. And all these things are like, wow, that is such a different definition of wealth than I see. And I'm right up your camp, like relationships. I feel like I'm the wealthiest person in the world, not because of my bank kick account, but because of the relationships I have. And and so i feel like you're kindred spirits that way. So this is great.
00:04:39
Speaker
This is going well. No, i i I totally agree with you. And I think I think what can be easily overlooked is when you have this set of values, it's like, oh, then I guess you don't care about having money or making money or that component of your life. And that's also not true.
00:04:57
Speaker
No, absolutely not. Yeah. Yeah. It's a tool in order to unlock the things that we think are most important, which are relationships. ah and Yes. Very much. Okay. Give me, uh, give kind we have the note taker got so excited. was like, you know what? We got to get into this. We got to get into this. All right. We're going to remove my note taker. Cause we don't get that. All right.
00:05:19
Speaker
Good. Gosh. I almost thought for a second I was going to remove you. Like, Oh, that's not what we don't want. Okay. Okay, here's my question. So at least the listeners, so you and I had a time to talk before this. Sometimes when I do this, I kind of skip some key things that like you and I talked about last time, you know, so I'm going to try to bring our listeners up to speed. So give me kind of like your elevator speech on market refresh.
00:05:41
Speaker
And then then we're going to go through like, how in the world did you get to this point today? Like, just give us the backstory, but let's get us the 32nd pitch on market refreshing. And then we'll go from there.
Marketing Refresh: Business and Strategies
00:05:52
Speaker
Yeah, so um Marketing Refresh is a strategy firm. And so our job is to listen to our clients outline their business goals, and then we support their business goals with marketing. And so that sounds you know maybe a little bit generic, but that can look like things like, wow, your website is very out of date. You don't really have a message that
00:06:14
Speaker
that is connecting with your target audience. And you might have four or five different types of people that you need to connect with, and they might might all need to hear from you a little bit differently. And the wording might need to be different. So we help people come up with that overarching message and then how that message gets connected out to the market. That could be through a website, social media ads. There's a whole plethora of things that they can draw on from them.
00:06:40
Speaker
And even just simple things like budgeting. you know like If these are our business goals, how much should we budget for marketing? How do you arrive at that number? How do I then spread that across different channels? And then how do how can we help a business create a system for how this marketing happens. And that that's more than just, you know, what software platform are they using for a CRM? Or, um you know, that that could also include, like, how are they resourcing it by using us, by hiring people who are part of their full-time team?
00:07:13
Speaker
you know, it's just really helping them figure out that system. That's good. So marketing refresh, how did you come up to that? Like you don't just wake up at college and be like, I'm going to do this. Like there seems like there's an experience that has happened to get you to where you're at to be like, I'm going to open up my own business. Thank you very much.
00:07:31
Speaker
I did. So I had several years in the marketing field first. um And that that might have been, i'm guessing now, but I might have done that for like 15 or so years before I started a marketing firm. And I worked in a whole variety of different marketing roles on the corporate side.
00:07:50
Speaker
Um, but actually the way that I started my career is even more exciting than that. I played college basketball and I always wanted to work for an and NBA team. That was kind of my dream. The WNBA didn't even exist yet.
00:08:01
Speaker
yeah So I got a job with the Houston Rockets and it was when Hakeem Olajuwon was like the star of the team. Let's go. Yeah. Remember that. They had just won a championship and I walked in and they sort of laughed like, that's hilarious that you think you could get a job here. We just won a championship. Everyone wants to work here. But my timing was good and I got in and yeah I was there when they won a second championship. And then I got to be part of the business team that started the WNBA franchise there that actually no longer exists now. It was the Houston Comets.
00:08:37
Speaker
um So that was really fun. they They actually won three championships in a row. and And then our owner decided to start an arena football team and it it just started to get kind of nuts for my schedule. I also started a family at that point.
00:08:50
Speaker
And it just got to be a little bit too much to manage um with all those different sports schedules with kids and everything. So I moved on from there, but um so I got to fulfill that part of my dream, worked in different marketing roles.
00:09:05
Speaker
And then in 2008, a large part of the economy went through a downturn and the company I was working for lost its funding. I started looking for a job and you know i just started doing freelance work with different connections I had. and pretty soon, like a year into doing that, I was like, I think I have a company. Oops, didn't mean to do that. Yeah.
00:09:27
Speaker
oh And so that was my my realization was, wow, there are a lot of different small to mid-sized companies that really don't have someone who can help create a strategy, figure out what the system should look like, and then help get that off the ground for them so that they can actually use marketing as a tool, as an investment instead of an expense or something they just do every now and then.
00:09:53
Speaker
Right. I'm going to ask you this because I want to start going into your family here in a second. But before we go there, how did you choose your pricing when you first started marketing refresh? I had no idea what I was doing. It's a common theme. Yeah.
00:10:08
Speaker
And that's really making me think. So I guess one thing I didn't say, this is our 17th year in business. And so when you asked me to think back to that, I'm like, that feels like a different lifetime. I'm pretty sure. So my first contract was with a really close ah colleague and, and who's someone who became a friend of mine. And I literally asked her, what should I be charging you?
00:10:29
Speaker
And that's how I started. love it. And then I started to build a community of other marketers and made sure that I was meeting other business owners from the marketing field. And I started to ask them, like, what do you charge? and um And then eventually, as I got further into the business, I joined different marketing groups and business owner groups that really helped me create more of a pricing strategy that made
Entrepreneurial Journey and Challenges
00:10:52
Speaker
sense. But I mean, to start, I i just guessed. I had no idea what I was doing.
00:10:57
Speaker
it's So good. Okay, so you said you started a family. yeah Seems like really horrible timing. As you yeah start a business and you start a family, how do you meld those together and kind of walk me through that? That seems uncommon. Yeah. So I had... I know. Well, I, you're going to see as my story unfolds, it I'm really good at jumping out of an airplane with no parachute.
00:11:21
Speaker
Um, but I've gotten smarter about that. So when I, when I first started my career, I had kids pretty young. I had kids when I was 24 and 27. Okay. And then that my first marriage did not work out. We ended up getting divorced. And when I was single, I started my business.
00:11:38
Speaker
So sure what smarter thing to do than start a business when you're a single mom with two kids? stressful at all. Like, we can do this. Hang on. Exactly. um and And then I think in the first year of the, maybe the first couple of years of the business, I met my current husband and we got married. And I don't think he had any idea what he was in for marrying a business owner.
00:12:01
Speaker
um So poor Ralph. but ah Yeah, it was, it was really tough, but it I mean, even if you're not in all those circumstances, starting a business is very difficult. It's, yeah it's an uphill battle.
00:12:15
Speaker
On top of that, Ralph, you said it's your husband's name. Yes. Did Ralph have any children? Yeah, he he has one daughter. And so um our family together is three daughters.
00:12:27
Speaker
Yeah, yeah. Okay. So starting a business, trying to pour into a marriage, new marriage, and then, ah yeah, evenly yoke ah two families together. Like that sounds like ah diffusing a bomb. it's And you did it. You're still here. Let's yeah go. Yeah.
00:12:43
Speaker
I know it, it was, we just did a lot of things. And so actually this is kind of funny and I find this funny, but about a month after we got married and moved our families together, and my husband, we were neighbors. And so he's, he owned a house a few blocks away and he said, boy, we should have kept my house. And I'm like, I kind of agree with you. I I love you, but I get it. Yeah. Yeah, exactly. I was like, yeah, maybe I would be there right now. But, um, man. Okay. So we owe and yeah going back to that moment, what do you think the biggest thing that God was trying to teach you and that?
00:13:22
Speaker
Um, well, it took a lot of attempts, but I think what he was trying to teach me was better listening um and better understanding of things that are important in a partnership as opposed to doing things on your own in running a household. And we had both been running our own households for a number of years,
00:13:43
Speaker
And I think my husband was is really good at being married and being a spouse. He was in a successful marriage before he married me. and so um it was like something I had to learn. And I wasn't good at listening and understanding where he where he was coming from. I was so used to doing everything on my own. And it took me a long time to learn that from God.
00:14:07
Speaker
yeah I'm still learning it. Ralph's a patient man. Yeah. Oh, very, Ralph's very patient. Yes. Yes, he is. So for our listeners, Ralph's previous wife passed away. So that's why she was, he was in a successful relationship and marriage. So that's just, just to catch up to speed. Like, wait, my spidey sense is telling me something. That's a good detail. I'm there for you, Terry. Okay. Yeah, thank you. Thank you. All right. So we talked about pricing. We talked about kind of melding a family together.
00:14:34
Speaker
at what point in your business, Marketing Refresh, did you feel like, okay, the plane has left the runway and we're up in the air? like you know I always describe like business owners, especially when we start out, is you're going down the runway and you kind of want to know like how long is your runway, which is how much does my cash take me before we have to get this thing off the runway?
00:14:53
Speaker
At what point did you feel like not only... is this business working? But I feel like we have got a, you know, smooth sailing ahead. Or do you still feel like you there's turbulence sometime? Talk through that.
00:15:06
Speaker
All of those things. I think it goes through cycles. yeah yeah i mean i think as soon as you think you have it figured out, that's exactly when you don't. yeah um There's so many outside influences to owning a business. right um so i would say there's been a couple of inflection points in 17 years. The first...
00:15:25
Speaker
the first the first year is fun and exciting and exhilarating. And, and then the second through kind of fourth and fifth years, you're like, Oh my gosh, now I have people counting on me. Right. Hold your breath. Yep. Yeah. Yeah. Um, and then I think once I got over that hurdle, I felt a lot more confident, like, okay, we have a base of clients. I have a team trained, i like we can do this.
00:15:50
Speaker
And I think, um, That's a lot of times when you think, oh I can scale now, right? And I didn't have a good plan for how I would scale. I i tried to do it in a without a good plan and a good structure and an operational plan, most importantly. And so that didn't work. like It didn't work very well, but we survived it.
00:16:13
Speaker
And then about... yeah exactly About four years ago, we had another opportunity to scale, and I i went through the EOS system, structure and we we implemented that, um and that was a huge eye-opener. actually kind of joke with friends of mine who have gone through that traction implementation. I'm like, no one told you that you have to grow up. This is going to suck. Yeah. Yeah. They're going to get your big boy pants on real quick. yeah you You got to face up to a lot of your own personal weaknesses as a business owner and blind spots and you have to be willing to be transparent and open about them and like actually build a team who can um compliment you and
00:17:01
Speaker
You just have to have a lot of humility, I think, to go
Scaling Business with EOS
00:17:04
Speaker
through that process. Thanks a lot. But we did that, and I think that you know that really gave me confidence that we could we could scale again. The economy has been really tough the last year and a half. ah Marketing businesses and AI has been very tough.
00:17:20
Speaker
So I think some of our possibilities are... um I would say like uncertain, right? But we're, we're ready once, once things become a little bit more certain in the market. Yeah. It's funny. I have, and so my employee came he's like, listen, I just read the top five different industries that AI is going to take away and financial services is right there. And I was like, I love it. And he's like, yeah I'm sorry, what?
00:17:45
Speaker
He's like, I don't think you understood. Let me rephrase. And i was like, yeah, no, I love it. I was like, let's something that AI will never take a away is relationships.
00:17:56
Speaker
i was like, so if we can utilize AI to then help us have better relationships, like why wouldn't we love this and adopt it? You know? And so like you, like your relationships is a very high core value. And at some point, you know, a computer isn't going to do it. And I think the more people that have strong relationships and good interpersonal skills are the people are going to thrive because everybody else can go to a screen and try to figure out stuff. But there is something about empathy and like stepping into somebody's like, Hey, talk to me through this here. And that human interaction that like, Hey, I will never be able to take place.
00:18:27
Speaker
Maybe I'm talking out of my ear. Maybe it will. I don't know. But I do feel like for me, no I agree. Well, yeah, that's how, that's definitely how I
AI's Impact on Marketing
00:18:34
Speaker
see it. as well for our industry, i would imagine in that top five industry list, marketing was on it.
00:18:39
Speaker
I'm just guessing it it probably was. Yeah. roughl You, you saw yours and you were like, let's discuss this. Well, let's just talk about like, I do feel like yeah let's just, whatever industry the listener is in right now, let's just pretend like it's top five and how you going to use it? Does that make sense? Like, that's not a bad exercise to go through. yeah Like, all right, are we going to embrace this and then adapt? or are we going to like, Oh, fold under the pressure. Welcome to entrepreneurship. Okay. Okay. So let's talk. Can I say something? Can I say something about that? This is your podcast.
00:19:08
Speaker
So, well, I'm going to say this because I hope it helps somebody who is listening. um Because, you know, I think sometimes when you get interviewed on a podcast, you come across like you have it all figured out. And no, I don't. And I rely on podcasts to learn things or just kind of become aware of something that might help me. And so the first probably...
00:19:32
Speaker
you know year to year and a half that AI really started to become heavily influencing the marketing industry, i was mad. And I like dug my heels in and you're kind of feeling like you're playing defense.
00:19:46
Speaker
And then it clicked with me one day that I was like, wait, the whole reason I started this business was because there were all of these um like enterprise level tools available and and enterprise teams available So that level of business and now WordPress and HubSpot and all of these like small business friendly tools emerged and I was like, I'm going to help companies use those. and And then it clicked with me like that's exactly what AI is. Right now it's just another opportunity to figure out how do I help a small business owner understand how to use this?
00:20:22
Speaker
right yeah And so don't be scared of it. I was like excited. that that flipped a switch in my brain and in my mindset where I was like, this is actually really fun, right? This is exciting.
00:20:34
Speaker
This isn't something to be scared of. Right. I do think that's one of the superpowers entrepreneurs have is different perspective. Hey, there's sometimes where we look at something, we're like, oh my goodness. And then we look at it at a different perspective, like, but wait a second, we got a shot here. Like this actually could be really cool, but we have to take that initiative and look at it at a different perspective. Cause I think there's lot of people out there that see something and then they keep re reinforcing their negative perspective. And like, that is a recipe for disaster.
00:21:06
Speaker
You're going to be in a fetal position in the corner, suck on your thumb soon. So you got two choices here. You can make the decision. ah I love it. Dude, Terry, you're great.
00:21:16
Speaker
All right. ah Let's talk to this because I've been kind of on this kind of train for a while, but I feel like there's been, I've been married 18 years yesterday, so I've been reflecting on it. it's pretty sweet. Thanks. Um,
00:21:29
Speaker
So and she's amazing. And, and one thing I feel like God used for me is like marriage to refine me. Like before this, you know, I'm like, wait, what? Like once I got married, like, wait, I'm not perfect. Like what, what's happening here?
00:21:41
Speaker
Um, but that's what I think the Lord does, at least for me in marriage. And I think that's why a lot of people like really struggle it. They're like really looking for the marriage to make them happy and not holy.
00:21:53
Speaker
but when you start thinking about maybe, you know, God's put this person in my life to kind of show me some of my rough edges and kind of soften me out. Um, so that's the first thing. The second thing is kids is you start looking at your kids and you're like, Oh, there's some issues here. That's like, are me like, that's not going to serve you well. Like, please stop doing that. You know? And then you can start kind reflecting your own thing.
00:22:15
Speaker
But the third thing, and there's probably other different things, but running a business is fricking humbling.
Personal Growth Through Family and Business
00:22:21
Speaker
Yeah. And like, i feel like he's used that in me in to refine me. So those three things, like, I feel like there's like a filter and like, I'm a better person because those three things, although it's run me through the gamut and I feel like it's hurt. Um, but I wouldn't have changed it in any other way. Especially i think my favorite, my favorite Bible verses, uh, James chapter one, verse two, consider it all joy when you hit trials and like yeah joy for trials. because it it produces endurance and character. And like, yeah for me specifically, like I don't learn unless I, you know, hit a wall and it hurts like, Oh, that didn't feel great, but I need to learn. What do I need to learn? So God's so gracious with me. So let's talk about that. So you are now in the throes of it. You have those three things basically at the same time, by the way, you have a marriage, you've got kids and now a business. So how in the world,
00:23:13
Speaker
Did you stay married, have a thriving family, and a business all in like one fell swoop? help. I don't, I mean, for sure, for sure that was God's plan because I, I think that probably me more than Ralph didn't, I made so many wrong choices or wrong decisions and wrong steps that by God it was just very gracious to me through them. And like, if you spend time studying different things,
00:23:47
Speaker
um people especially from the old Testament, you just watch them do wrong after wrong after wrong. Right. And whatever god had in mind for them, it still happens. It did. And and that, that's very relatable me. Encouraging for me too. Yeah.
00:24:02
Speaker
It's like, wow. And I think through if I had to reflect, I, as I've gotten older, i'm like, I need to start recognizing quicker when that's happening. Cause I'm not going to stop making wrong choices. Like I'm human.
00:24:17
Speaker
Um, and the the more closer relationship I can be in conversation with God, hopefully the quicker I can recognize or, or, uh, hear what he has in store for me so that I'm making fewer of those wrong choices or recovering from them quicker. Right. Yeah.
00:24:37
Speaker
Yeah. Uh, okay. Let's talk about Ralph quick. Cause he seems like a rockstar. Tell me where you think you'd be without old Ralph. I love this part of the show. I'd probably be living with my mom and dad in Wisconsin. yeah I don't know. Yeah. Like think about marketing refresh. Like where would that be? yeah Like some people think like there's only one thing. Like if somebody is coming to me for advice and they're like, Hey, we want to do this business thing. My first reaction in question is what's your spouse think?
00:25:07
Speaker
It's like they're going to be going through this with you. Make it be known. There's no silent partners in a marriage. And especially when you're running a business because they are in it ups and downs, ins and outs, the biggest cheerleader and like your biggest fan. And without them, like it just doesn't work. So kudos, Ralph.
00:25:25
Speaker
Good job, man. Yeah, Ralph is, he is very supportive. And I would say just our personalities are exact opposites of each other. Ralph is very quiet, very um like steady, very conservative, um very loyal. right And so all of those things Without that complimenting and kind of working in conjunction with me, it it i would i would be in a very different place, I'm i'm certain.
00:25:57
Speaker
and He's she's definitely the the person I need in in my marriage. Yeah. Like he's, he's just always been so steady and, and he's never um discouraged me from any crazy idea I've had. He's always very encouraging and supportive, but I think because of who he is, I try to always like, as I've gotten older, I've tried to step back more and be like, well, how has this impacted Ralph and how, how do I need to manage this? So it's, it's still me, but it's right working more in harmony with Ralph. Yeah.
00:26:30
Speaker
Yeah. yeah How do you guys, how'd you guys blend your finances when you first got married? Like, was that tough? Yeah, it was really tough. We had, we had a lot of interesting wrinkles, you know, and I think, so we, we just moved from Texas to Colorado four years ago. And, um, it's really funny because one of our kids was asking a question about transferring us money for something.
00:26:54
Speaker
And, Where should I transfer it? And I was like, this is so embarrassing, but we still have not combined our bank accounts. And it wasn't because we
Personal and Professional Legacy
00:27:02
Speaker
didn't want to, but we were both like, oh my God, this is going to be such pain. Changing banks is like, has to be the fifth, like scariest thing to do. So we finally did it when we moved here. we we like ripped off a huge band-aid with all kinds of sores that had grown around it.
00:27:20
Speaker
So we always knew what was going on, but we just never had combined it. you know And it what a difference that made. And then both of us were like, why didn't we do that? So much sooner. It's a lot of work and pain, but so much sooner.
00:27:36
Speaker
fruit easier to work together when you have it all together. Yeah. That's good. Okay. So when you guys think about the future for you and Ralph marketing refresh, like what do you, what do you get excited about? Let's say that.
00:27:53
Speaker
I would say two things get me the most excited these days. One of them is um my grandson and i have another one. we have another one being born in May. And just kind of like thinking.
00:28:05
Speaker
so something that's really important to me is how am I going to influence their faith, right? So how am I praying for them, but how am I also going to be like influencing their prayer life and their relationship with God? And then second is um like just thinking about how the decisions i make now create different opportunities for our employees.
00:28:27
Speaker
o And yeah, you know it I don't know if I would have been able to say that like five years ago. I think I was still pretty selfish about my my business.
00:28:39
Speaker
And now I just, I write i really like work hard to not not think about it as my business. It's really our our business. business yeah yeah Because if you're not creating those opportunities and thinking about how you're supporting from the bottom up with with your employees, everything part of your business will suffer. Well, yeah, you're just missing an opportunity, right? Like, yeah, you can make it all about you. You sure can.
00:29:06
Speaker
And yet I feel like there's opportunities of impact that you're missing every day. Yeah, exactly. And if you can really embody that fruit of the spirit and and just live that way, um it's incredible how that can really influence people around you and spread that love that God is sharing with us unconditionally.
00:29:29
Speaker
Right. So those are the things that are important to me. That's good. And it's biblical, and we try to teach the kids this, and everyone at Christmas gives it. It's like, it's way better to give than get. but wait, it's ready to... Yeah. Give than get.
00:29:41
Speaker
I feel like that's a tough concept when you're younger, you're like, no way. But then you get older and you're like, wow, that is truth. Like instead of trying to amask all this wealth, what if I try to go impact other people to try to see how I can just further and serve other people and see the joy that it changes inside of you. When I feel like culture today is like, no, try to find your inner happiness. And instead of like, no, go serve other people.
00:30:06
Speaker
Get out of your own way for a second. You know, like you're not the center of the world. um So good. Terry, you are uncommon. I'm glad you're on the show. I love it. Okay. So any final thoughts that you have for our listeners as maybe there might be on the sidelines, they haven't jumped off and they don't have their business or maybe they're working for somebody else or they have this idea or maybe they're just trying to blend a family. Like how would you kind of like try to land the plane on all your thoughts? Cause you've had a lot of like perfect, like antidotes for this whole, the whole episode.
00:30:37
Speaker
Good job. Well, good. I you know i think and something I wish I had done differently is trying to talk to someone who has gone through what you're planning to do.
Advice for Entrepreneurs
00:30:48
Speaker
And so if it's marriage, yeah, talk talk to other married people. Ask them what they love about it, what they don't love about it. um Of course, as a Christian, I think the more you can talk to somebody who shares your Christian values, the better. yeah um Because in you know the advice...
00:31:06
Speaker
or thoughts that you're getting are coming from the same value system. um And same with business. you know If you're looking at starting a business, try to talk to as many business owners as you can and pick their brain. That's good. Yeah.
00:31:18
Speaker
And i I wish I had done that. And I would love to make myself available to anybody that's interested in doing that because I think it doesn't mean you have to do everything that person is telling you, but it gives you a lot to take into consideration. Mm-hmm.
00:31:31
Speaker
That would help. That's good. Okay. How do our listeners reach out and hear more about you or marketing refresh? Yeah. So I am on LinkedIn. Um, if you search for Terry Hoffman, uh, at marketing refresh, you'll find me Terry T e R R I at marketing refresh.com is my email address. And then within what I just said is our website address and you can, you can find us there.
00:31:58
Speaker
so Those ah those are the best ways to look for us. Yep. That's good. Or you can reach out to Uncommon Wealth. ah We'll get you in touch. Thank you so much, Terry, for your wisdom and just your vulnerability just to kind of be transparent on where you're at, where God has you and where you're going. you're I'm a huge fan. So anything I can do to help, continue just to reach out. Let's be in touch to see how things change and how your business advances. like I'm excited. And being more of a grandma. You know, grandpa. That's a big deal. It's a big deal. It is. It's so awesome. Yeah. Thank you so much, Philip. I appreciate you you sharing and and listening.
00:32:31
Speaker
Absolutely. You've been listening to the Uncommon Wealth Podcast. Until next time, go help people and see the joy inside of you grow. Thanks for listening. Have a great day. That's all for this episode brought to you by Uncommon Wealth Partners.
00:32:47
Speaker
Be sure to visit UncommonWealth.com to learn more about our services. Don't miss an episode as we introduce you to inspiring people who are actively pursuing an uncommon life.