Moon at Dawn
Traditional PR is dead for B2B businesses
Traditional PR is dead for B2B businesses
I spoke with Michelle Urwin, VP Marketing at Skai and she shared her views on how they stumbled upon a very successful influencer formula.
Key takeaways.
- How their influencer program was inspired by an industry culture here in Ad Land UK
- How a simple format can be very effective
- How they plan to scale their program
- The role of measurement
- How PR will be rolled into influencer programs
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8 Plays
3 months agoTraditional PR is dead for B2B businesses
I spoke with Michelle Urwin, VP Marketing at Skai and she shared her views on how they stumbled upon a very successful influencer formula.
Key takeaways.
- How their influencer program was inspired by an industry culture here in Ad Land UK
- How a simple format can be very effective
- How they plan to scale their program
- The role of measurement
- How PR will be rolled into influencer programs
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