Cognism has been leading the way with a content-led marketing machine for the last few years, and VP of marketing Liam Bartholomew shares their secret sauce on how they think about influencer marketing.

In this episode, you’ll learn…

 * The role of influencers in their wider GTM strategy
 * How do they define and differentiate between SMEs and influencers
 * What Cognism look for when working with influencers
 * How to scale relationships
 * The importance of making selected relationships formal
 * How to entice influencers to be apart of your network
 * How to start with no budget
 * The opportunities in influencer marketing
 * And how they are futureproofing their influencer programs

Masterclass in B2B Influencer marketing

The Dawn at Moon podcast is a content program dedicated to unravelling how B2B marketers’ approach, think and activate influencer campaigns.

The podcast will be anything from 15-30 minutes long, the role is to extract applicable insight and direction for our listeners.