Creator product fit

Creator product fit.

Finding and partnering with creators that can influence your future buyers is easier said than done.

I spoke with Jay on how he goes about finding, testing and collaborating with creators to help promote his podcast start-up SummAlze.

This is the second time I have spoken to Jay on a podcast, and two themes formed our conversation.

Process-driven B2B Influencer Marketing and creator product fit.

In this episode, you’ll learn the importance of systems and processes when working with creators and influencers and the exact methods Jay adopts for his creator program.

Jay shares his specific breakdown and the end-to-end process he has for working with creators.

Jay was bullish on the ROI and impact of his creator programs, he shares how he reaches out, compensates and measures his creator programs, whilst sharing how you can get started for free!