Introduction to Introverted Writers
00:00:14
Paul Regnier
Hello everyone and welcome to the show. I'm Paul Regner.
00:00:18
Lindsay Franklin
And I'm Lindsay Franklin.
00:00:20
Paul Regnier
And today we are talking about introvert... See, I knew i would mess it up. I'm going to keep that because it just shows that we don't edit this.
00:00:31
Lindsay Franklin
That's right.
00:00:31
Paul Regnier
Introverted writers in an extroverted industry. There it is. See, I got in my head.
00:00:37
Paul Regnier
I'm like, am I going to be able to say this? And then I got in my own head and screwed it up.
00:00:40
Lindsay Franklin
but but Just before we went live, he said, it's a little bit of a tongue twister.
00:00:45
Lindsay Franklin
I'm going to go for it.
00:00:45
Paul Regnier
I know. And then I messed it up. Oh boy. Oh, that's just, that's fitting. um Well, very good. We're just going to go with it. We're going to roll with it. um
Why Introverts Become Writers
00:00:56
Paul Regnier
so So, as I think ah most authors, I would say are probably on the introverted side of that introvert extrovert spectrum, right?
00:01:07
Paul Regnier
Would you kind of agree to that? Yeah. Okay. So that's based on our experience.
00:01:13
Paul Regnier
And i think probably that leads you to be an author in the first place. It's one of the reasons. It's like you're more of an observational person.
00:01:23
Paul Regnier
you You kind of think and reflect about all these things. And it just sort of naturally lends itself to writing about these things.
00:01:31
Paul Regnier
um And i think over the years, what is expected of an author has changed. Wouldn't you when you say, Lindsay?
Public Engagement for Modern Authors
00:01:41
Lindsay Franklin
Absolutely. i think gone are the days where you could just be a recluse, kind of holed up in your little you know writer cave on your typewriter, writing the next great American novel, and then just you know sending those pages off to your publisher and then they do the rest.
00:01:59
Lindsay Franklin
that That's just not not the world that we live in anymore.
00:02:00
Paul Regnier
Mm-hmm. know
00:02:02
Lindsay Franklin
And especially if you are an indie author, you know, that's 100% not all that you you need to do in order to be successful and get your work out there. But it's true for traditional authors as well.
00:02:13
Lindsay Franklin
There are many more demands placed on us than just writing the book these days.
00:02:19
Paul Regnier
Yeah. Right. Well, like the internet has changed so much about the whole author journey, right?
00:02:26
Paul Regnier
Like now I think it's pretty much expected, whether you're indie or traditional that, you know, you're out there promoting your stuff online somewhere, whether it's social media or you have a blog or, you know, make sure you get your author website out there.
00:02:40
Paul Regnier
And, um, Yeah, it's crazy. it's like there I feel like there's more expected of you. I'm trying to think back in the days. I know like Mark Twain and even but Charles Dickens, they would go out and they do speaking engagements every so often.
00:02:58
Paul Regnier
But as far as I know, that was more rare or maybe Twain was more of a speaker. But I don't know. like I haven't looked into the history too deeply, obviously, but but it's so different now.
00:03:11
Paul Regnier
It's like now everyone is expected to like, oh, you got to put posts. How many followers do you have? Even when you're trying to submit to publishers, right it's like, oh, what's your platform like?
00:03:19
Paul Regnier
How many followers? but you
Author Presence at Enclave Publishing
00:03:23
Paul Regnier
You work for a traditional publisher.
00:03:25
Paul Regnier
So how does that like what are the expectations you typically see?
00:03:30
Lindsay Franklin
Yeah, so at Enclave, we are a little bit of an outlier in the industry where platform is less important for us. Because Steve, when he's reading a manuscript, he' he does all of our acquisitions. And so when he's reading a submission, he is really almost exclusively looking at the story and looking at the writing. And that's all he's thinking about. That is not typical at all um in the industry. And so, but even for us at Enclave, it is a huge bonus if we get a writer and it's like, yes, I am really, ah you know, functional on social media, or I know about marketing, or I understand about, you know, how to promote myself, or I have a platform, I mean, that's going to be a huge plus. We're not ever publishing anybody simply because they have a platform, which does happen sometimes at at certain publishers, but it is a huge bonus and definitely would be you know very appealing to us at Enclave, it's like, okay, this person has a following and they know what to do. They're not going to need as much handholding on our on our end, which is always really nice. But
00:04:44
Lindsay Franklin
Yeah, the expectations placed on authors these days, it's quite different. And for many of us, this is like the opposite of our actual skill set because because we are introverted and introspective and all of those things where you know we express ourselves better in writing or maybe aren't even comfortable putting our faces out there or or anything like that. And we're sort of expected to do all of
Challenges with Video Content
00:05:10
Lindsay Franklin
And especially, I mean, I just died inside a little bit when video content became the thing because so I was like, no, i have to be on camera now.
00:05:20
Lindsay Franklin
Are you kidding me? Like I could get a really well angled selfie where I'm like, okay, I'm fine. You know, posting like a photo of my face or whatever, but with video content, I can't hide the fact that I, you know, I have this like rubbery, expressive face and all this stuff if I'm in motion, you know?
00:05:35
Lindsay Franklin
So yeah, it's just, it's ah stuff changes and it can be really overwhelming when that's not what you're naturally good at as a writer who just wants to tell stories, you know?
00:05:46
Paul Regnier
Right. Yeah.
00:05:47
Paul Regnier
Yeah. And I know like both of us, at least in our young years, we were more introverted. Like I would say as I've gotten older, I'm kind of more maybe in the middle of the spectrum, at least when it comes to certain um things.
00:06:01
Paul Regnier
Like when I'm talking about writing, it's like a lot of that anxiety and stuff goes away because it's like, oh man, I love to talk about this. And or anything speculative fiction related really like if i get around a table and i overhear someone talking like star wars or something like that i'm like oh i'm in like what are we talking about yeah i'm ready to geek out and like i don't i don't care i don't have any kind of social anxiety at that point but i think as i've gotten older and gotten more comfortable in my own skin i guess it's just it's less of an issue now but i still
00:06:34
Paul Regnier
have that introvert inside where if I'm at a social thing, i have to like after a while retreat and kind of be by myself a little bit, recharge, and then, okay, I'm ready, and now I can get back out there.
00:06:47
Paul Regnier
um so For some of the writers out there, maybe especially like beginning writers, it must this probably is a very overwhelming an
Social Media and Introversion
00:06:57
Paul Regnier
idea. Like, oh no, I have to promote my stuff too and I have to be out there. and So what would you say were some of the things that helped you, you know, in that early stage when you went through that? Like, oh, no, no, I've got to promote and I've got to put myself out there. And like, I don't want to do that. Like, what did you do to kind of like deal with that?
00:07:17
Lindsay Franklin
I think that because um I am a dinosaur, I have the benefit of having been on social media since its inception, right?
00:07:26
Lindsay Franklin
So, you know, my fellow dinosaurs, I know, what a sad thing to say at 43 years old or whatever, but truly in the social media space, if you're 43, you are a dinosaur. I apologize to my fellow dinos out there, but, you know, back
00:07:39
Paul Regnier
No, no, now you can say the back in my day store. Back in my day, there was no internet.
00:07:42
Lindsay Franklin
in my day, Oh my gosh, my daughter, who's 18, was laughing at me the other day. I mentioned MySpace and she was like, oh mom, MySpace, you know, but like, yes, MySpace, that was back in the day.
00:07:53
Paul Regnier
I miss MySpace. I liked MySpace.
00:07:56
Lindsay Franklin
And I was not in the industry at all because MySpace was what, like 2005, 2006, that era, somewhere in there.
00:08:02
Paul Regnier
Probably, yeah
00:08:03
Lindsay Franklin
And that was before I got into the industry. So I got on MySpace, I think, if I recall correctly, to spy on my youth kids because I was a youth leader at the time.
00:08:15
Lindsay Franklin
And so they were all on, I i did high school, you girls ministry. And so they were all on MySpace. it's like, okay, okay, I'm going to join, you know, I would have been in my mid twenties or something.
00:08:26
Lindsay Franklin
I had little kids and it's like, I'm going to join my space to see what my girls are doing and, um, make sure they're being, it's like their parents weren't going to join, you know, it was like before any of the, the other generations had, had gotten on social media.
00:08:31
Paul Regnier
All the cool kids are on MySpace.
00:08:40
Lindsay Franklin
So I was like, I'll do it. And, you know, it was, it was kind of cool, but, you know, not a thing that I would normally have gotten into myself.
00:08:50
Lindsay Franklin
I don't think, um, And probably would not have stayed on if not for my career in the writing space.
00:08:52
Paul Regnier
Mm-hmm. Mm-hmm.
00:08:57
Lindsay Franklin
So when Facebook first came around, because then that was kind of the next thing,
Authenticity on Social Media
00:09:03
Lindsay Franklin
that was also just a little bit before I got into the industry.
00:09:06
Lindsay Franklin
And what I observed in the the maybe one or two years where I was on Facebook but not yet in the writer space or trying to do anything with an author platform.
00:09:17
Lindsay Franklin
I observed that people I had been going to church with for years, like almost 10 years at that point, not quite, but more than five. Okay.
00:09:27
Lindsay Franklin
So I, my husband and I, and my my little kids, we had been going to this church for years and years and years. I'd been working in ministry there, worshiping with these people, you know, for a long time, missions trips, all kinds of things.
00:09:38
Lindsay Franklin
And I realized that these people got to know me so much better in the few months that I had been on social media than they had in all of those years that I had been serving alongside them, worshiping alongside them in church.
00:09:55
Lindsay Franklin
And that was such an interesting revelation for me because I was like, okay, this seems like something I'm not into, social media, because it's like...
00:10:04
Lindsay Franklin
Why would an introvert want to be on social media? But I could actually write on that platform. And I would tell a joke on Facebook in my little status update that I probably would be too shy to say in person, but I i was okay writing it and posting it.
00:10:22
Lindsay Franklin
And so people got to know my humor. They got to know me at a deeper level than they did... hanging out with me for years in person because I wasn't super close with those people necessarily. Um, you know, so that kind of shifted something in my brain when it came to social media and when it came time to do this as an author, where it was like, okay, maybe there is a way to do this where it's actually very, uh, very natural for me, even as an introvert, because it's really just about being myself and being authentic and letting people get to know the real me rather than trying to be very performative or copy what anybody else is doing out there or trying to jump on the latest trend. And I will...
00:11:12
Lindsay Franklin
ah kind of add some caveats to that later because you do need to do that a little bit, but always coming from a space of just being true to who you are and letting people get to know you. If I think of it that way, then that's something that feels very natural and very like, okay, for me to do as an introvert rather than thinking, oh my gosh, I'm out here on the internet posting myself constantly is like, I get the ick and I just don't want to, if I think of it that way. Yeah.
00:11:40
Paul Regnier
Right. Yeah. Yeah. No, totally. I i mean, I can relate with your the dinosaur thing. I was there at the inception of social media and MySpace and all that.
00:11:50
Lindsay Franklin
I was there when it was written.
00:11:51
Paul Regnier
I was there when it all began. um But I do remember, and i I probably wouldn't have signed up either, except like at the time i was i was in a band, I was a drummer in a band, and I liked sort of being behind, because it's like, I'm not the front man, I'm not right out there, and like, oh, we have a band like presence on on Myspace. you know And then later on, on the others, but it just felt like, okay, this is what you have to do these days to help promote your stuff, your art, whatever it happens to be.
00:12:26
Paul Regnier
So then, yeah, when I started writing, it was kind of like, oh, okay, I already have experience. I guess this is you know sort of how you promote yourself. Now, it's changed over the years, right? Like I've listened to stuff now that, you know, there's questionable stats on how much your social media can actually influence book sales, right?
00:12:46
Paul Regnier
But that's just one metric, right?
00:12:46
Lindsay Franklin
Mm-hmm. Mm-hmm.
00:12:48
Paul Regnier
Like book sales is important, but like, is that, all. like So maybe it's good to take a step back and say like why you're doing it. And and if if it's if it's something that you're getting out what you are trying to put in, like if you're just saying, I'm only on here for book sales, maybe that's not the best place for you to be.
00:13:09
Paul Regnier
But it's good I think it's good for you to be somewhere. It doesn't have to be social media, but maybe you can do a blog where people are following. Do people still follow blogs? Blogs used to be huge too, right?
00:13:21
Paul Regnier
That's another thing that's changed.
00:13:22
Lindsay Franklin
You know, ah yes, when when I first got into the industry like 2010, I mean, blogs were all the rage.
00:13:28
Paul Regnier
Right. That was the thing.
00:13:29
Lindsay Franklin
um That was the thing.
00:13:30
Lindsay Franklin
But I feel like it's it's circled back a little bit because they the blogs majorly fell off. But then it circled back a bit in the form of Substack because Substack is like
00:13:40
Paul Regnier
Ah, I was going to mention Substack. Yeah.
00:13:42
Lindsay Franklin
Yes, that is to me, I look at that and go, okay, so we're back in the blogosphere. Like that's what it feels like to me.
00:13:48
Lindsay Franklin
And it's kind of a combo of that and an email list. And so it's it's a very cool um cool thing and can be something that does feel more sustainable.
00:13:52
Paul Regnier
Mm-hmm. Mm-hmm.
00:13:58
Lindsay Franklin
um If you have that kind of article writing type of vibe to what you do or those kind of reflections, you know, that feels really natural to you as a writer, that can be a really good way to sort of do what we need to do as as writers and putting ourselves out there, getting our names out there a little bit more and and building that platform, but in a way that is authentic to you and feels comfortable for you.
00:14:24
Lindsay Franklin
And it's it's weird. There's a lot of ways to approach this that where that can kind of answer the question or scratch the itch, so to speak, you know from where it's like, how can I do this in a way that feels authentic?
00:14:37
Lindsay Franklin
And for some people, it might be leaning really hard on the book promo part of things. And what I mean by that is if you're going to have like a whole TikTok account, say, that is devoted to just book promo, that is a very... ah effective way to get your name out there, get your books, titles out there.
00:15:01
Lindsay Franklin
And it's not about you as an individual, you as an author or your platform, whatever. It's just about getting ah the concept of that book into the feeds of people who might be interested in reading it.
00:15:14
Lindsay Franklin
So it's almost more like you're creating an advertising account. And that's the whole point of the account. And it's not going to irritate anybody who's in whose feed that would show up because they're searching for that type of content.
00:15:26
Lindsay Franklin
And so that can actually be a way for somebody who is really shy and does not want to have their whole, you know, self, like as an actual human out there on the internet, there are kind of ways around it where you can still build your platform and it can still, you know, get the name of your work out there without feeling like you're having to put yourself out there in a way that you're really not comfortable with.
00:15:50
Lindsay Franklin
And I kind of went the opposite direction with my stuff where I was just like, I'm just going to be my weird self and I'm going post my stuff that I think is is funny or cute or whatever.
00:16:02
Lindsay Franklin
And So people through my socials typically will get to know me more than like, here's all my book promo stuff. And then of course I talk about my books as well. And it's just different approaches to how you can do social media and and build a presence out there in a way that feels okay for you and not like you just hate this part of your of your job or your you know career as an author because everything we do needs to feel sustainable.
00:16:31
Lindsay Franklin
Otherwise, we will burn out and we'll just walk away and give up.
00:16:33
Paul Regnier
Yeah. Yeah, I think that's a good principle, too. Like, um it I feel like whatever you do, it has to be something that you kind of enjoy um or or something maybe you just are good at, like you take to, which I would think you'd kind of enjoy it if you're, you know, if you're kind of a natural at it.
00:16:53
Paul Regnier
And I think like, so my approach was, you know, to, to most social media is, um, I kind of keep it writing related.
00:16:53
Lindsay Franklin
Mm-hmm. Mm-hmm. Mm-hmm.
00:17:01
Paul Regnier
I don't, you know, that, that introvert part of me wants my privacy of like my family. So I don't really post a lot of family stuff. I don't, post like, hey, here's my family doing this.
00:17:12
Paul Regnier
Because I don't know I feel like that's the separation. Like, no, that's my private life. But I'll talk all about like stories and books and here's my favorite movies and here's my favorite books. and And, oh, did you see the new, you know, Marvel movie or whatever it is?
00:17:26
Paul Regnier
I feel like it's all related.
00:17:27
Paul Regnier
So I'm kind of sticking within like a genre or a topic where people that might follow me or whatever, they're already interested in that or else they probably wouldn't be following me.
00:17:40
Paul Regnier
because it's it's all related to really my writing stuff. So that's kind of what I do across any platform. But you mentioned Substack, and i I kind of want to mention a little bit more on that just because I think this is a new one that is almost, for writers, combined the best of a lot of different
Exploring Substack for Writers
00:17:59
Paul Regnier
worlds. Because if you go on Substack, for those of you that aren't familiar with it, There's like a feed, which is kind of like a Twitter sort of thing.
00:18:08
Paul Regnier
So you could do that if that's your thing. There's also, you can do posts that could be kind of like a blog post almost, or like what I did with it.
00:18:14
Lindsay Franklin
Mm-hmm. Mm-hmm.
00:18:17
Paul Regnier
you lot There's a lot of authors that do like episodic storytelling on there. So you could write a story, which they call it episodes, which are really just like very short chapters almost.
00:18:29
Paul Regnier
And they usually have a cliffhanger. It's kind of like the old Pulp Fiction-y kind of writing style. um And it's fun if you like that type of storytelling. And then you can like just do weekly posts or whatever of like, oh, hey, here's my ongoing story. like Tune in next week for the next chapter or the next episode. And that's a fun aspect of it. Or if you're you know if you wanted to treat it more like a blog, you could do it that way too.
00:18:54
Paul Regnier
But that could also be like a newsletter. And I think newsletters is always something that we mentioned that's like one of the very most important thing you can do as an author Because everyone that opts in to get your newsletter is someone saying, I'm so interested in what you're doing, I'm going to let you spam me. Not spam, but you know I'm going to accept your email into my inbox and actually read it.
00:19:19
Paul Regnier
Which is pretty cool because that's like a free fan. You're not... spending money on advertising, you're just like, hey, here's my latest book or here's what's going on in my author life.
00:19:30
Paul Regnier
And that's like the most important or one of the most important. But Substack has that too. You could do like almost a separate little newslettery kind of thing that's going to their inbox. And you could do videos on there. You could even do like podcasting.
00:19:45
Paul Regnier
Like, I guess if I wanted to, I could put up you know our podcast episodes.
00:19:49
Paul Regnier
I haven't done that yet, but maybe that's a future thing we could consider. um But yeah, there's just a lot of different avenues you could you could take if you do the sub stack.
00:19:59
Paul Regnier
And as far as I've seen, the algorithm hasn't gotten weird. Like, I don't know, the the algorithm on Facebook and even Instagram, I feel like has changed over the years.
00:20:10
Paul Regnier
And I'm not getting the normal, like, these are the people I follow kind of feed. Now it's like, all this other stuff is thrown in like that they think I'll be interested in.
00:20:20
Paul Regnier
and And a lot of times it's not.
00:20:22
Paul Regnier
So it's just weird. It's like, what's going on?
00:20:24
Paul Regnier
So anyways, now I'm rambling. So I'm just going to throw it back to you.
00:20:28
Lindsay Franklin
No, I think it's this brings up a really good point about the way that things have evolved. So sometimes stuff evolves in ways that's really helpful. Other times it's not so helpful.
00:20:39
Lindsay Franklin
So I think you're, in my experience, totally right about the algorithm.
00:20:43
Lindsay Franklin
Like Facebook used to be, and I almost cannot even relate to this anymore, but Facebook used to be this really fun place for me to go to.
00:20:53
Lindsay Franklin
And it was how I stayed connected to a lot of my friends and, you know, from eras past in my life, but also my in-person real life friends.
00:20:54
Paul Regnier
yeah Yeah, what happened?
00:21:02
Lindsay Franklin
And, and it was just this kind of like fun, space and it is the opposite of that for me now oh my gosh yeah it's it's kind of ah a jungle in there um these days and it just is overrun with a lot of just stuff that i find very draining and so um
00:21:11
Paul Regnier
meet Yeah, I feel the same way.
00:21:22
Paul Regnier
Mm-hmm. Mm-hmm.
00:21:23
Lindsay Franklin
So not the same as
Evolution of Social Media Platforms
00:21:25
Lindsay Franklin
it used to be. And Instagram has resisted that, at least in my feed, a little bit.
00:21:29
Lindsay Franklin
And maybe that's because my Instagram has always been more focused on books, whereas on when I started on Facebook, that was ah my personal profile because I wasn't in the industry yet. And so that might be part of the reason why it's a lot more muddled for me over there.
00:21:44
Lindsay Franklin
And Instagram is a little bit kind of cleaner, so to speak, ah with the algorithm where I i get more
00:21:51
Lindsay Franklin
relevant content there. But even some of that stuff that has kind of mucked up Facebook is is starting to creep over on Instagram. It's like, no, leave me alone.
00:21:58
Paul Regnier
Yep. Yes, I know.
00:21:59
Lindsay Franklin
um Go away.
00:22:00
Paul Regnier
i see it too. Yeah.
00:22:01
Lindsay Franklin
but um But one of the ways that that the evolution has been helpful, I think, is there isn't like the one size fits all solution anymore.
00:22:12
Lindsay Franklin
We mentioned blogging back in the day and how that was like the end all be all in the, you know,
00:22:18
Lindsay Franklin
early 2010s. And it was like, well, you need a blog. If you're a writer, you need a blog. And I'm going, well, okay, but I write fiction.
00:22:25
Lindsay Franklin
What what am i blogging about?
00:22:28
Lindsay Franklin
you know i don't know what to say. And so some of my historical author friends would be like, oh, I have all my history tidbits at this day in 1942 or whatever.
00:22:38
Lindsay Franklin
And all that stuff is super cool. But I'm like, okay, well, I could post about the world that I'm building that no one knows anything about yet. No one cares because no one has read any of my stuff.
00:22:48
Lindsay Franklin
That's so hard to do as an unpublished fiction author. Like, what do I blog about? But that was the the prevailing wisdom was everybody needs a blog. And then when Instagram started to get big.
00:23:00
Lindsay Franklin
Everybody needs to be on Instagram. And then you know TikTok, everyone needs to be on TikTok and or YouTube was kind of in between those two things. but um you know And I feel like these days there are a lot of options out there a lot of different platforms and different types of content.
00:23:15
Lindsay Franklin
We have podcasts now, we have Substack type stuff. We do still have blogs. If that is your, you know, your bread and butter, totally a cool place to be still.
00:23:25
Lindsay Franklin
There are people who follow blogs and it depends, especially for nonfiction people. Oh my goodness. That's, that can still be a really great space to be um
00:23:34
Lindsay Franklin
but it's not one size fits all anymore. You have to find the platforms and the type of content that really feels authentic and sustainable. Those are my two words for this episode, authentic and sustainable, because that is the way I feel to meet the demands, these extroverted demands that the industry place on us, you know, as writers, many of whom are introverts, like we need to do things that that are not going to burn us out.
00:24:02
Lindsay Franklin
And we actually have options these days. So I appreciate that.
00:24:06
Paul Regnier
Yeah, you made me you made me think of like a specific example.
00:24:10
Paul Regnier
like I'm thinking um ah ah there was a time there was a time when like creating videos, like either funny videos or writing-related videos or about your writing or whatever, and some people were just really good at it.
00:24:25
Paul Regnier
They were just natural, they were funny, they had all these followers, and usually it was with a very specific genre. So it was like people that like the genre and people that like the personality of this person.
00:24:37
Paul Regnier
And and it just really like helped get their stuff out there. And then you just have to go, oh man, that's awesome. like Maybe we should all do that. And the answer is no, we should.
00:24:48
Paul Regnier
And that's not, and especially something like that is probably not, I would think most introverts aren't really great at that. like Just all of a sudden being on camera and being like this entertainer you know some at some respects.
00:25:00
Lindsay Franklin
Mm-hmm. Mm-hmm.
00:25:03
Paul Regnier
That's hard to do. And and you could say you know you could hear that advice like you're saying, like well, that's what you got to do. Look at this person. They sold 20,000 books by doing that. And then you try it and you're like, oh my gosh, I'm so horrible at this. and But I guess I'm supposed to do it. And that's where I would always say, like what you said, the principle would be like, does this work? Is this sustainable? Do you feel natural doing this? And if the answer is no, I would say don't do it.
Importance of Newsletters
00:25:29
Paul Regnier
like Find something that you can do and that you feel like comfortable doing.
00:25:35
Paul Regnier
and then like the I think the one the one exception I would make is the author newsletter because I feel like that's so important. um But I feel like you can find, like anyone, like most anyone could find a natural way to do a newsletter, right?
00:25:51
Paul Regnier
And just to say like, here's what's going on.
00:25:54
Paul Regnier
and here's a couple interesting things in my writing career right now, or here's my latest book or my latest cover, whatever it is, like find a way to do a newsletter that feels natural to you.
00:26:07
Paul Regnier
and and and and But yeah, that would be the one thing I say, like everyone should do a newsletter.
00:26:12
Paul Regnier
But everything else, I'm like, only do it if you know if it feels natural, if you enjoy it. you know Otherwise, spend your time on writing your next book.
00:26:23
Paul Regnier
that And that's like my principle for all this stuff. Like you could spend so much time trying to do all these things, but the most important thing you could do is write your next book.
00:26:34
Paul Regnier
um But yeah, you need some of this stuff. Just find out what what works for you and you know isn't doesn't feel too awkward and extroverted for your personality.
00:26:45
Lindsay Franklin
And sometimes when you were talking about email lists, this made me think of something because I've had an email list for a long time and then I absolutely neglected it for like four years. I did not send a single email, which is terrible practice. Nobody do that. But I was very like burnt out after I released my ah my first series and I was recharging creatively and I was actually writing a lot of nonfiction in that, that four-year space. But then when it was time to do my current duology, it was like, oh my goodness, my poor neglected email list, I need to get back into this. So I started being really intentional about it again. And you know I was kind of struggling to find my way with it, where it's like, okay, here's the news for the month, or here's what's going on. Here's my exciting cover reveal or my whatever and all that stuff that you put in there. And, you know, it was fine. It was doing its thing. And then this year, i cannot remember when it was it was some some point during the spring. And I think I was feeling really like overwhelmed. There's a lot going on in my life, just personal life. And I just sat down and started writing what felt more like a devotional almost, which I've written a lot of devotionals, but that's something I very consciously keep separate from my fiction stuff. I don't really talk about my nonfiction. that There's not an expectation with my publisher that i'm I'm doing that because my contracts with those books are different. And so that's they handle all of that and I don't have to think about it, which is cool. um But I, so I try to keep that really separate so that my readers know what they're getting from me when, you know, they sign up for my my email newsletter list or when they buy Lindsay Franklin book, you know fiction wise or whatever, they they know what to expect. So I just have tried to keep the branding quite separate over the years. But I just was sort of in that space where I had things to say.
00:28:38
Lindsay Franklin
And they were specifically things to say about God or the conversations I was having with God at that moment in my life. And so I just started writing that. And it was like the little, you know, kind of intro, I guess, into my newsletter.
00:28:51
Lindsay Franklin
where I still had all my news and here's some sales going on or giveaway I'm doing or whatever. But I had this little like almost Devo personal reflection at the front of it.
00:29:00
Lindsay Franklin
And I sent that out.
00:29:02
Lindsay Franklin
And I started getting texts from like family members who are on my email list and some of my really close friends, people who would have my cell phone number, you know, um texting me about it. And I was it's saying, I really loved what you wrote this month in your newsletter.
00:29:16
Lindsay Franklin
I was like, oh, that's cool. Thank you. And then I started getting email responses from ah some of my readers who received that email. And it was like it struck a ah nerve or, you know,
00:29:28
Lindsay Franklin
it just kind of hit in a way that if I was sitting there with my marketing brain thinking, oh no, keep that part of your writer life really separate because these are your fiction people and don't you know muddy the waters with your spiritual reflections, Lindsay, or whatever.
00:29:35
Paul Regnier
Mm-hmm. Right.
00:29:41
Lindsay Franklin
um But it was like it hit for not just the people who know me really well personally, but there were readers who were responding that way too. And I was like, oh,
Personal Reflections in Newsletters
00:29:50
Lindsay Franklin
this is probably more of what they want from me.
00:29:55
Lindsay Franklin
And because I don't do that as much on my socials, because that's the introvert in me where I don't want to be like quite that vulnerable socials, the internet, but this is my email newsletter list.
00:30:07
Lindsay Franklin
And it's not not the same um as, you know, where where it's not like I know everybody on the list personally, of course, but it does feel a little bit more private, a little bit more intimate where I can talk about some things that are a little bit more personal and it's not the same as posting it on the internet.
00:30:24
Lindsay Franklin
And there's nothing in there that if somebody shared it publicly that I would be embarrassed about, of course, but it just it feels like a slightly safer space maybe to to do that. And so I've been doing that since.
00:30:35
Lindsay Franklin
And every single time I send one of those out, I will have people who respond and say, wow, this really touched me or I really appreciated what you said this month or whatever. It's like, oh, okay, that's what I'm supposed to be writing about.
00:30:47
Lindsay Franklin
And so sometimes it's not even what you think it's going to be, the thing that your your people want from you. And so it it can take a little while to find what kind of content is is sort of you.
00:31:00
Lindsay Franklin
And that's very different from what people on instagram Instagram want from me. And there's a lot of the same people are on my list as are on my Instagram.
00:31:08
Lindsay Franklin
But it's like, you know, they're expecting slightly different things from me from platform to platform. So that that can be a process of trial and error. But kind of cool, actually, because it makes me feel like, OK, Instagram is the place where I'm going to be a little funnier, a little goofy, um you know, or I can be cheeky over there.
00:31:26
Lindsay Franklin
And then maybe I'll be a little bit more serious in my in my emails. And that's my place to get more reflective. So it's just finding that space that feels comfortable and hits with your audience and the people who have ah signed up to follow you in that particular space.
00:31:45
Paul Regnier
Yeah. The different sides of Lindsey Franklin.
00:31:50
Paul Regnier
um No, yeah, that's totally like, and that's a good point.
00:31:53
Paul Regnier
Like depending on the platform, there might be a slightly different vibe, you know, to what you're doing. um I think too, like another thing I was going to mention is um like I run Amazon ads and I would say my, my Amazon ads are probably one of the biggest drivers of sales for me.
00:32:14
Paul Regnier
At least, I mean, I can see the metrics like right there and I can see like, oh, how did the ads affect those? And I would say like, that's probably my
Amazon Ads for Introverted Marketing
00:32:24
Paul Regnier
biggest thing. Like sometimes I'll send a newsletter out and ah like, hey, I got a new book and I'll see like, oh, I had made 10 more sales today.
00:32:31
Paul Regnier
Like that's pretty cool. But ads, i'm I'm looking at daily and tweaking. and i can And that's a very, like, there's no extrovert qualities needed for something like that.
00:32:42
Lindsay Franklin
Yes. Yes.
00:32:44
Paul Regnier
So that might speak to someone who's like, you know, I'm not comfortable with any social media or any of that stuff. Like, what can I do? So I would offer that up as like, you can run ads.
00:32:55
Paul Regnier
I mean, that's that's very, like...
00:32:57
Paul Regnier
you know, um logical and there's really no personality to it. and You know, essentially you're just, you're doing metrics, you know, it's very um calculations and that kind of thing where I'm running this ad and I'm looking at the daily metrics and here's my sales and here's how the ad.
00:33:15
Paul Regnier
So that that can be really appealing to, I think, to a lot of people. So there's that. And I would imagine most ads are kind of like that, you know. um and you don't really need to do any kind of performance for that kind of promotion.
00:33:24
Lindsay Franklin
Yes. Yep.
00:33:30
Paul Regnier
So there's there's one offering for those that might be like kind of reeling and as we offer these you know different things of getting your voice out there like, no, I don't wanna do any of that.
00:33:41
Paul Regnier
So there you go, ads.
00:33:43
Lindsay Franklin
Yeah, that can be a ah really effective ah place to put your time and money. And especially when the content piece gets like creating content, if that gets exhausting or overwhelming.
00:33:56
Paul Regnier
Mm-hmm. Mm-hmm.
00:33:57
Lindsay Franklin
For me, I really struggle with consistency because I i have two speeds, which are 100 miles an hour and zero miles an hour. And so I'm just always kind of running on one or the other. And so sometimes I'm 100 miles an hour and I've got all these ideas and content and it's just boom boom, boom, boom, boom. And then it's like I disappear off of the planet for ah you know a few months on social media. And sometimes that's because my health crashes or I'm just really busy. I'm on deadline and socials are going to be the first thing that go for me because it's not like a must do. It's a should do. you know um Like if I disappear from Instagram, nothing in my world is going to implode. But the algorithm does hate that. And so my socials are a constant thing of where I will start getting a lot of traction and things are going good and then I disappear. And so the like the next time I come on, it's like, oh, three people saw my post. Yay. you know And it's like terrible because that inconsistency, the algorithms hate that they want you to be posting constantly. But that that can be a recipe for burnout. And so
00:35:02
Lindsay Franklin
running ads and really getting very good at that. It's like the refined version of that type of TikTok account that I was talking about where, where you're posting, you know, book posts and it's constantly, you know, stuff where you're pitching your book, promoting it, and it's not
Social Media Engagement Challenges
00:35:16
Lindsay Franklin
your face at all.
00:35:16
Lindsay Franklin
It's like book pages or, you know, blurbs, images that speak to what that book is about. That's like, ah it's kind of a more relaxed, less formal way of running ads essentially.
00:35:27
Lindsay Franklin
And so you can do the much more, you know, metric heavy and probably more scientific way of doing it is to like officially run ads on Amazon or, you know, there are some other platforms that sometimes people recommend like running Facebook ads, but book, Bob.
00:35:44
Paul Regnier
Or BookBub. BookBub is another one. You could do some ads.
00:35:47
Lindsay Franklin
Yep. Do ads.
00:35:47
Paul Regnier
Yeah, I would say, um like, I think you mentioned in the previous podcast episode that you were teaching about, like, um self-care, I think you called it, for authors and and just, you know, finding ways to recharge your batteries and things like that.
00:35:48
Lindsay Franklin
There are deals. Yeah.
00:36:05
Paul Regnier
And I think that's another important piece of this puzzle where you're connecting somehow with some other authors out there. Like maybe it's in a critique group, maybe it's people you met at a writer's conference or people you even met online.
00:36:21
Paul Regnier
When you have those people around you that are helping like support you and kind of cheer for you and those kind of things. That can be very helpful too you know in that introvert kind of thing where it's like, oh my gosh, I'm alone and I'm shouting to the world, this cold, impersonal world.
00:36:39
Paul Regnier
you know So when you have people around you that like say you do a post or whatever and they're all like, hey, good job, that's cool, yeah, I'm excited or whatever it is, it's like that can be very helpful like as a support system for like and a nerve, something that might be nervous to you of like, oh, I got to put out like a personal thing.
00:36:59
Paul Regnier
Well, I do have my critique group and those friends that will at least, you know, support my efforts. And so I think it's important to have those kinds of things around. And, um, but you probably have much more to say about that because you actually teach about that.
00:37:13
Paul Regnier
So I'm going to throw that over to you and see what you have to say.
00:37:16
Lindsay Franklin
yeah Yeah, it's definitely an important an important piece, especially in the beginning when you're first getting getting used to that, as you said, you know, like putting yourself out there for the first time, having people who um know you a little bit better, love you, support you, you know, having them there to kind of, it feels a lot more comfortable and like as a little bit of a safer space to to experiment and to start finding, know, you know, finding your niche on social media.
00:37:33
Paul Regnier
Mm-hmm. Mm-hmm.
00:37:46
Lindsay Franklin
And, you know, there's there's a weird other side to that where, so for my journey, okay, we'll talk about my journey on Instagram. So I, you know, my Instagram has always been focused from, you know, minute one, because that's a platform that that was created after I was already on socials as an author.
00:38:06
Lindsay Franklin
So minute one, it was more about that than than a personal profile for me. And so I had, I think a couple hundred followers. I'm not sure how many exactly um before my debut released.
00:38:18
Lindsay Franklin
And then the story peddler released and suddenly it was like, oh, i I'm not even like posting a ton or I'm just posting, you know, my little, my same stuff here and there. And ah suddenly there were like all of these new followers coming in and and people who I didn't know personally or weren't, you know, like one person removed from someone I know personally, or I didn't meet them at a writer's conference or, oh, these are actually not writers. These are readers. And so my socials really changed a lot after i post or after i published rather my debut novel. And so I suddenly had a lot more notifications to deal with, a lot more DMs to deal with, and just a lot of
00:39:00
Lindsay Franklin
strangers talking to me through my comments. And so that can be a little weird or startling, especially as an introvert to transition from these are my friends, these are my critique group people. And then now it's suddenly not that anymore. It's people I don't know. They only know me through my books. And so if you've ever heard the term parasocial relationship, um that is something that we need to be ah careful about.
Boundaries in Parasocial Relationships
00:39:26
Lindsay Franklin
And it's it's where there's a content creator or a public figure out there.
00:39:30
Lindsay Franklin
And you feel like you know that person because you follow them or you've read their books or you've seen their TV show or you listen to their podcast or whatever it is.
00:39:34
Paul Regnier
Mm-hmm. Mm-hmm.
00:39:39
Lindsay Franklin
And we do get to know those people, especially if they're being authentic ah you know in their books or on their platforms. We we do get to know them. But sometimes um we feel like we are closer to them than we really are, you know? And so that's something that on the the creator side of that, you do have to be really careful about that and making sure that you have boundaries in place where you are not getting it twisted that, you know, these are still people who you do have a connection with them, but it's not the same as your friends.
00:40:16
Lindsay Franklin
anymore. It's not the same as that little core group that was supporting you in the beginning and that made it like a safe space for you to do that. And so you do need to protect yourself and make sure that you're being savvy and safe and also not falling into the trap of feeling like you have to respond to every single request or every single comment needs, you know, a bunch of time and energy from you.
00:40:41
Lindsay Franklin
and you know, because it's it's very easy to shift from I'm so shy and introverted and and nobody wants to be my friend to, wow, I have 3000 friends suddenly and um everybody wants a piece of me.
00:40:54
Lindsay Franklin
And, you know, and so I need to be this like people pleasing person because, you know, wow, this is so exciting.
00:40:59
Lindsay Franklin
This is what I, you know, hoped would happen when I started talking about my book and now here it is. But like, it can just be really weird to shift from, um wow, I wish anyone was listening to, whoa, there's a lot of people listening suddenly overnight. And so, um yeah, it's important to kind of make sure that you have really good boundaries in place and you keep yourself in a good headspace of not kind of becoming a a slave to it, not to like use, that's a very strong word, but I couldn't think of one that was ah conveyed what I wanted to say without or it being a little a little more toned down, but you know, where you just feel like you are beholden to this constant hamster wheel of like, I have to i have to make sure that I'm you know responding and doing this and doing that and making sure you meet all the expectations of those people who don't really know you.
00:41:51
Lindsay Franklin
They are invested. And that's amazing. I love those connections that I have with readers on socials. But but it's OK to have like just a little half step of distance.
00:42:00
Lindsay Franklin
That's OK to do.
00:42:01
Paul Regnier
Yeah. Cause otherwise you have no time left to write your actual book. ah
00:42:05
Lindsay Franklin
Exactly. Exactly. Because it is so time consuming. Oh my gosh.
00:42:10
Paul Regnier
Have you, have you ever had anyone when you go to a conference that like, cause you said like it's almost like you feel like, you know, the person like, and come up to you and they're like, Oh yeah, Lindsay.
Fan Interactions in Real Life
00:42:20
Paul Regnier
Oh my gosh. And then you're like, who, who are you? I don't know what to do. This is awkward. Yeah.
00:42:25
Lindsay Franklin
You know, i used to be so good with this. Like my working memory is not good, but once something goes into like kind of the deeper recesses of my brain, ah my memory is good.
00:42:37
Lindsay Franklin
But there came a point after my debut released and probably I held on for probably like a year or two after that, where I could still like recognize somebody and be like, I know your handle on Instagram.
00:42:49
Lindsay Franklin
I know who you are. Like And I know your first name and your handle, like, because I recognize you from your profile picture.
00:42:55
Lindsay Franklin
But it reached a point where I can't do that anymore. i don't i don't know everybody. And I typically know everybody who's been on my street team. Like, for any of my books, if somebody's been on my street team, because I see their names, I speak more one-on-one with those people a lot more frequently.
00:43:14
Lindsay Franklin
i try to follow all of them back on Instagram, at least for the period of time they're on my team. And often, just indefinitely I'll, I'll continue following them. Um, So yes, I have had that experience, but sometimes more often for me, it's, I know I know you, but I don't know where I know you from.
00:43:31
Paul Regnier
Right. Yeah, I have a lot of those.
00:43:32
Lindsay Franklin
Did we meet in person or do I know you from Instagram? Is it something else? Like, so and I wish that that were not the case. I wish I could still remember absolutely everything, but I've been in the industry too long and the platforms just get too like, you know, big at some point.
00:43:49
Lindsay Franklin
And it's I'm not even that big on, on Instagram or anywhere, but it's still, It's too many for me to remember absolutely everybody.
00:43:55
Lindsay Franklin
I always feel so bad though.
00:43:57
Paul Regnier
It's funny. i've I've been on both sides of the spectrum. I remember like there was one time I was going to Realm Makers and someone contacted me online. I think it was, was it Facebook at the time? I'm not on Facebook anymore, but I can't remember. But they were like, hey, i you're going to the conference? Because I think I posted, I'm going to Realm Makers this year and they're like, hey, I'm going too. I like your stuff. you know we should We should meet up and we'll get some coffee or something. And I'm like, okay. I don't know you. I guess I'll have coffee. But then you know when I went and I met this person, they're actually really cool. And it was fun. And it's like, oh, it's totally normal. It's all good. Like, ah, they're not crazy.
00:44:35
Paul Regnier
But then I did the same thing.
00:44:37
Paul Regnier
Like I had just finished reading Stephen James' book. it was one of his craft books. It was Story Trump Structure, which was really good because it was written from the like the panther kind of perspective.
00:44:50
Paul Regnier
which, and it totally, I'm like, oh, I love this book. And I had just finished it. And I went to Realm Makers and I'm on the elevator and then Stephen James gets on. And all of a sudden, like my nerd comes out.
00:45:02
Paul Regnier
I'm like, Stephen James, like, hey, yeah, just read your book. And I was like this total, like obsessed fan, you know, for some reason, I just got all excited.
00:45:05
Lindsay Franklin
I'm sorry.
00:45:10
Paul Regnier
He's like, oh yeah, yeah, great. Thanks. Okay. um I got a class to teach. i'll see you later. I think I freaked him out. so And I was like, oh my gosh, that was so embarrassing. Why did I do that? So yeah, we can be on all sides of that spectrum.
00:45:26
Lindsay Franklin
That is really cool. And that happens, though, like as as a writer, and I'm sure it's happened to to Stephen James like a billion times, but um I can remember the first time I was walking through, i think it was walking down the hall in the hotel in St.
00:45:41
Lindsay Franklin
Louis for Realm Makers the year after. So my debut would have released May that year, and this would have been July or whenever we were having Realm Makers that year. And somebody who I didn't know stopped me in the hall to have me sign their copy of the Story Builder.
00:45:55
Paul Regnier
Oh, that's that's a nice moment.
00:45:55
Lindsay Franklin
And I was like, oh wow. like It was so cool to have that happen. And ah that was really weird. like too That sort of started where conferences changed for me because I had been attending conferences forever.
00:46:10
Lindsay Franklin
And as a shy person, kind of invisible whenever I want to be. i could just disappear into the back of the classroom or just kind of slip off by myself and be really invisible whenever I needed to do that.
00:46:22
Lindsay Franklin
And after that 2018 kind of debut year, that was not really a thing anymore. If I want to be invisible, I usually just need to go to my room or go to a conference where or a convention where no one knows who I am because absolutely those do exist.
00:46:38
Lindsay Franklin
Just in the the Christian writing space, it's like not so much the thing anymore.
00:46:43
Lindsay Franklin
But if I go to like a big general market event or something, I am completely invisible. And sometimes that is just a okay with me.
00:46:50
Lindsay Franklin
I like going, going back to that where it's like, yes, I just get to kind of attend and soak things up from that perspective. I love getting to do that.
Maintaining Authenticity in the Industry
00:46:59
Paul Regnier
Awesome. Well, I think we're we're running a little long here, so we should probably wrap this up. Do you have any any final thoughts? Did we miss anything that might be helpful to the introverts out there?
00:47:10
Paul Regnier
I think we covered a lot of ground. I don't know.
00:47:12
Lindsay Franklin
we covered a lot of ground. Yeah, just make sure you give yourself time to recharge and remember those two words of authenticity, sustainability. Those are the two things, whatever that means for you, the answer is going to be different for everybody.
00:47:20
Paul Regnier
Mm-hmm. Yeah.
00:47:25
Lindsay Franklin
There's no right or wrong. It's just wonderful. what you can maintain and what feels comfortable and right for you. Don't be afraid to step outside the box. I don't ah cringe about the video content anymore the way that I used to And I actually enjoy it when I have the time to do that.
00:47:40
Lindsay Franklin
So it's okay to step outside your comfort zone, but just make sure that it's something that feels authentic and real for you and not like you're cosplaying somebody else and trying to copy whatever the the new trend is.
00:47:53
Paul Regnier
Yeah, good closing thoughts. Excellent. Okay, thank you everyone for listening and we will see you again on the next episode. Bye.