BW - EP144—006: October 1957—Stan Freberg

Stan Freberg was born on August 7th, 1926 in Pasadena, California. Shortly after graduating from high school, he found work as a voice actor in both radio and animation. In 1957, now thirty-one, he was given his own thirty-minute comedy program on CBS, Sundays at 7:30PM eastern time from Hollywood. He debuted on July 14th, 1957. His cast featured Peter Leeds, June Foray, Daws Butler, Marvin Miller with vocalist Peggy Taylor, Billy May's orchestra, and the Jud Conlon Rhythmaires. His comedic style was biting. He was a shrewd satirist who targeted mediocrity, complacency, and stuffed shirts. He specialized in lampooning American life. On his first show he ripped American capitalism with a long skit about two competing Las Vegas nightclubs, the El Sodom and Rancho Gomorrah, set in the near future. The CBS higher-ups didn’t get it. So, he destroyed Lawrence Welk in a skit that became known as “Wunnerful, Wunnerful.” Billy May’s orchestra played a Welkian arrangement of “Bubbles in the Wine” while Freberg—doing a credible Welk imitation—kept yelling, “Turn off the bubble machine!” until he was drowned in the foam. Freberg “interviewed” the abominable snowman, presented a group of musical sheep, and staged a western skit, “Bang Gunley, U.S. Marshall Fields” spoofing the overdone sound effects of many classic films. He attacked censorship, with Freberg attempting to sing Kern and Hammerstein’s “Ol’ Man River,” only to be stopped by a “citizens committee censor,” who sounded a buzzer at any line he found objectionable, leading to rewriting the lyrics as “Elderly man river.” In August Sponsor Magazine reported that CBS thought network radio could see a return to sponsors buying full programs that fall. CBS was pitching The Stan Freberg show for ten-thousand dollars per week. However, by October it was obvious that network comedy couldn’t return to its previous highs and The Stan Freberg Show was canceled after the October 20th episode.