BW - EP160—001: February 1950 With Broadway Is My Beat—The Show Launches From New York

Support Breaking Walls at https://www.patreon.com/thewallbreakers Network radio opened 1949 fresh off its fourteenth consecutive year of record earnings. Total network revenue exceeded Two-hundred-ten million dollars. Broadway Is My Beat first took to the air over CBS from New York on February 27th, 1949, It starred Anthony Ross and was directed by John Dietz. Dietz was a prolific radio man in the 1940s. He helped get Suspense off the ground and had success with New York-based shows like Casey, Crime Photographer. Early CBS press material for the show told how “as a kid, Danny Clover sold papers and shined shoes along the Great White Way. He later walked the beat as a policeman and knows everything along Broadway—from pan handler to operatic prima donna—but he’s still sentimental. The street is forever a wonderland of glamor to him.” CBS was in the middle of the “Packaged Program Initiative.” When head of CBS William Paley returned from World War II in 1946, he saw his network behind NBC in ratings, revenue, and star power. Paley decided to greenlight and cost-sustain shows in order to develop hits not controlled by advertising agencies. The gamble paid off. By February of 1949 CBS had found success with sitcoms like My Friend Irma and Our Miss Brooks. The network was also using capital gains tax laws to sign production deals with stars like Jack Benny, George Burns, Gracie Allen, Red Skelton, and Bing Crosby. For a deep dive on this, please tune into Breaking Walls episodes 108 through 112. Meanwhile, after fifteen weeks Broadway is My Beat was floundering. CBS was going to pull the plug at the end of May when NBC found its first post-talent raid hit. A new police procedural, Dragnet, launched on June 3rd, 1949. The brainchild of Jack Webb, it was unlike anything heard on the air at that point. CBS brass decided to move Broadway is My Beat’s production to Hollywood. Elliott Lewis was by then starring as Frankie Remley on The Phil Harris and Alice Faye Show and helping to edit scripts for Bill Spier on Suspense. With the urging of men like Spier and Bill Robson, Lewis was given the chance to direct the newly migrated series. He was born in Manhattan on November 28th, 1917. He told Radio Life, “You should hear the city constantly. Even the people in New York are noisy.” Three soundmen were often needed to re-create that New York flavor. Lewis immediately tabbed Morton Fine and David Friedkin to write the series. Here’s Morton Fine. Lewis’ first episode came on Thursday, July 7th, 1949 when the repackaged Broadway is My Beat debuted as a summer replacement for The FBI In Peace And War. Larry Thor would star as Danny Clover. The change in tenor was immediately evident. Rounding out the regular cast was Charles Calvert as Tartaglia and Jack Kruschen doubling as both Sergeant Muggavan and Doctor Sinski. The last episode of the seven week summer run was “The Val Dane Case,” airing on August 25th, 1949. By then the show had begun to hit its stride. Broadway is My Beat stretched for the poetic metaphor and if the tone was sometimes heavy and wordy, the scenes were gritty, and the crimes were less-than-glamorous. After the initial summer run, the CBS network executives were happy with Elliott Lewis’ work and decided to bring the show back in the fall.