![229. FLORENCIA FRIDMAN – Choosing To Be Where You Are, Working With Ceremonial Cacao, Stepping Into Your Voice and Power, and Spirit-Led Business and Social Media image](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/61675038470b4c00618a6825/e3c9095e-6c11-433e-8b16-365d1457cded.png)
![](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/61675038470b4c00618a6825/e3c9095e-6c11-433e-8b16-365d1457cded.png)
In this episode recorded over a cup of ceremonial cacao, I catch up with Florencia Fridman, my “cacao mama”. Her beautiful cacao ceremony offerings served as a doorway for me to connect to the spirit of cacao, and since then I’ve had the joy of doing a cacao ceremony training with Flo, as well as traveling to Guatemala with the cacao brand she runs with her brother, Cacao Laboratory.
We discuss:
How Florencia got into ceremonial cacao
Florencia’s experience going to a mystery school in Guatemala
Answering the call to work with ceremonial cacao
Understanding the medicine of cacao through Maya Cosmovision
Cacao as a sacred food that helps us connect deeper with our relationship with Spirit
The one time that an Amazonian Indigenous elder asked Florencia for a cup of ceremonial cacao
The relationship between the spirits of plants and the dream world
Flo’s earliest memories of connecting with the Spirit realm
The first time Florencia met her spirit guides
Ksenia shares how she overcame the fear of the unseen beings
Florencia’s experience moving from Argentina to USA as a kid
Going off your path to come back stronger than ever
How a marriage led Florencia to exploring shadow work
Finding your own way outside of a romantic partnership
How ending a marriage propelled Florencia to commit to her spiritual path
Experiencing the energetic blueprint of freedom
Facing self-sabotage and shame and exploring internal conflict
Owning and honoring your ancestry and DNA
How Florencia’s relationship with cacao has evolved
The magic of drinking cacao with local plants
Plants that work synergistically with cacao – like blue lotus and mugwort
Florencia’s rituals with cacao
Spirit-led relationship with business
Balance between humility and owning your worth
Rituals to nourish a brand
Welcoming it all and generously allowing emotions to move through your experience
Choosing to live a fully expressed human experience
Lessons from plants and two months in Ecuador that Florencia is integrating
Activating your voice and trusting your path
Social media through the lens of Spirit
Activating the new dream
Florencia’s community platform Florecer and the vision for it
Episode sponsors:
Open is a meditation and breathwork app I’ve been loving. I’ve been wanting to re-commit to a daily meditation practice and this January, I will be doing a daily meditation + breathwork challenge with Open! Learn more and join me here: https://go.o-p-e-n.com/KSENIABRIEFCHALLENGE. With my link, you will get free access to breathwork, meditation and movement practices for the month of January, and a chance to win an Open in-person retreat in 2023 (valued at $2k-$5k).
Have you ever bought anything after hearing an ad on a podcast? I know I have. Whether you want to diversify your ad spend, add a new marketing stream, or test out podcast ads, Zencastr – a longtime partner of this show – now has its own Creator Network that makes it easy for brands to connect with podcasters with aligned content and audiences. Interested in sponsoring podcast ads for your business and maybe even this show? Go to zen.ai/WEB8 and fill out the contact form so that Zencastr can help you bring your business story to life.
Resources:
Cacao Lab Ceremonial Cacao - use code BREAKFASTCRIMINALS for 15% off
![](https://media.zencastr.com/cdn-cgi/image/width=640,quality=85/image-files/61675038470b4c00618a6825/e3c9095e-6c11-433e-8b16-365d1457cded.png)
In this episode recorded over a cup of ceremonial cacao, I catch up with Florencia Fridman, my “cacao mama”. Her beautiful cacao ceremony offerings served as a doorway for me to connect to the spirit of cacao, and since then I’ve had the joy of doing a cacao ceremony training with Flo, as well as traveling to Guatemala with the cacao brand she runs with her brother, Cacao Laboratory.
We discuss:
How Florencia got into ceremonial cacao
Florencia’s experience going to a mystery school in Guatemala
Answering the call to work with ceremonial cacao
Understanding the medicine of cacao through Maya Cosmovision
Cacao as a sacred food that helps us connect deeper with our relationship with Spirit
The one time that an Amazonian Indigenous elder asked Florencia for a cup of ceremonial cacao
The relationship between the spirits of plants and the dream world
Flo’s earliest memories of connecting with the Spirit realm
The first time Florencia met her spirit guides
Ksenia shares how she overcame the fear of the unseen beings
Florencia’s experience moving from Argentina to USA as a kid
Going off your path to come back stronger than ever
How a marriage led Florencia to exploring shadow work
Finding your own way outside of a romantic partnership
How ending a marriage propelled Florencia to commit to her spiritual path
Experiencing the energetic blueprint of freedom
Facing self-sabotage and shame and exploring internal conflict
Owning and honoring your ancestry and DNA
How Florencia’s relationship with cacao has evolved
The magic of drinking cacao with local plants
Plants that work synergistically with cacao – like blue lotus and mugwort
Florencia’s rituals with cacao
Spirit-led relationship with business
Balance between humility and owning your worth
Rituals to nourish a brand
Welcoming it all and generously allowing emotions to move through your experience
Choosing to live a fully expressed human experience
Lessons from plants and two months in Ecuador that Florencia is integrating
Activating your voice and trusting your path
Social media through the lens of Spirit
Activating the new dream
Florencia’s community platform Florecer and the vision for it
Episode sponsors:
Open is a meditation and breathwork app I’ve been loving. I’ve been wanting to re-commit to a daily meditation practice and this January, I will be doing a daily meditation + breathwork challenge with Open! Learn more and join me here: https://go.o-p-e-n.com/KSENIABRIEFCHALLENGE. With my link, you will get free access to breathwork, meditation and movement practices for the month of January, and a chance to win an Open in-person retreat in 2023 (valued at $2k-$5k).
Have you ever bought anything after hearing an ad on a podcast? I know I have. Whether you want to diversify your ad spend, add a new marketing stream, or test out podcast ads, Zencastr – a longtime partner of this show – now has its own Creator Network that makes it easy for brands to connect with podcasters with aligned content and audiences. Interested in sponsoring podcast ads for your business and maybe even this show? Go to zen.ai/WEB8 and fill out the contact form so that Zencastr can help you bring your business story to life.
Resources:
Cacao Lab Ceremonial Cacao - use code BREAKFASTCRIMINALS for 15% off