Another day, another retro of a failed product!
Welcome to Industry Tech Roundup, where today we examine Facebook Watch: rebranding when original content doesn’t succeed.
We start (00:00) with a rapid fire discussion of the conclusion of the double labor strikes in Hollywood and what we can expect moving forward.
In The All Hands (00:00), we set the stage and rewind the clock back to 2017 at the inception of Facebook Watch to better understand the streaming landscape at that time. Then we discuss the rollout of Facebook Watch, the a feature analysis of the product (00:00), and some highlights of original content (00:00).
In Missed Objectives and Key Results (00:00), we investigate some of the issues Facebook Watch was facing from the get-go and why the pivot and rebrand was unavoidable. We then recap what the rebrand of the product actually involves and how it supports the long-term vision at Meta..
In Final Thoughts (00:00), we discuss the flawed convergence of social media and streaming storytelling and what strategy is actually at play behind-the-scenes.
Mashable article mentioned in the episode: https://mashable.com/article/facebook-watch-failure-or-success
Follow us @fullscreen_pod on Instagram and Twitter and YouTube.
Support us on Patreon.
Theme music by SoulProdMusic from Pixabay.
Other music by Stringer_Bell, penguinmusic, and EvgenyBardyuzha from Pixabay.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/fullscreen-pod/messageAnother day, another retro of a failed product!
Welcome to Industry Tech Roundup, where today we examine Facebook Watch: rebranding when original content doesn’t succeed.
We start (00:00) with a rapid fire discussion of the conclusion of the double labor strikes in Hollywood and what we can expect moving forward.
In The All Hands (00:00), we set the stage and rewind the clock back to 2017 at the inception of Facebook Watch to better understand the streaming landscape at that time. Then we discuss the rollout of Facebook Watch, the a feature analysis of the product (00:00), and some highlights of original content (00:00).
In Missed Objectives and Key Results (00:00), we investigate some of the issues Facebook Watch was facing from the get-go and why the pivot and rebrand was unavoidable. We then recap what the rebrand of the product actually involves and how it supports the long-term vision at Meta..
In Final Thoughts (00:00), we discuss the flawed convergence of social media and streaming storytelling and what strategy is actually at play behind-the-scenes.
Mashable article mentioned in the episode: https://mashable.com/article/facebook-watch-failure-or-success
Follow us @fullscreen_pod on Instagram and Twitter and YouTube.
Support us on Patreon.
Theme music by SoulProdMusic from Pixabay.
Other music by Stringer_Bell, penguinmusic, and EvgenyBardyuzha from Pixabay.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/fullscreen-pod/message
