Get those Hallmark bingo cards out y'all, we're going deep into the lore of Christmas movie streamers!
We open (00:00) with a quick discussion into the wonder of the holidays and briefly touch upon the award season campaigning - in full effect now that the dual strikes have concluded.
In The Multiplying Genre (11:53), we discuss the history of The Hallmark Channel before doing a deep dive into the leadership, strategy, and streaming success of the company (24:50).
In Cross Dysfunctional (41:35), we do an overview on the new competitor - The Great American Family Channel and compare and contrast the success of GAC with that of Hallmark (51:26).
In Final Thoughts (1:03:07), we decipher the astounding and methodical success of holiday- and event-based content.
So put on those cozy sweaters, Full Screeners-- it's time to go back to our childhoods and save that small business in our hometowns from going under!
Get those Hallmark bingo cards out y'all, we're going deep into the lore of Christmas movie streamers!
We open (00:00) with a quick discussion into the wonder of the holidays and briefly touch upon the award season campaigning - in full effect now that the dual strikes have concluded.
In The Multiplying Genre (11:53), we discuss the history of The Hallmark Channel before doing a deep dive into the leadership, strategy, and streaming success of the company (24:50).
In Cross Dysfunctional (41:35), we do an overview on the new competitor - The Great American Family Channel and compare and contrast the success of GAC with that of Hallmark (51:26).
In Final Thoughts (1:03:07), we decipher the astounding and methodical success of holiday- and event-based content.
So put on those cozy sweaters, Full Screeners-- it's time to go back to our childhoods and save that small business in our hometowns from going under!
