Holiday Schmaltz: Hallmark Channel vs. Great American Family Channel
Get those Hallmark bingo cards out y'all, we're going deep into the lore of Christmas movie streamers!
We open (00:00) with a quick discussion into the wonder of the holidays and briefly touch upon the award season campaigning - in full effect now that the dual strikes have concluded.
In The Multiplying Genre (11:53), we discuss the history of The Hallmark Channel before doing a deep dive into the leadership, strategy, and streaming success of the company (24:50).
In Cross Dysfunctional (41:35), we do an overview on the new competitor - The Great American Family Channel and compare and contrast the success of GAC with that of Hallmark (51:26).
In Final Thoughts (1:03:07), we decipher the astounding and methodical success of holiday- and event-based content.
So put on those cozy sweaters, Full Screeners-- it's time to go back to our childhoods and save that small business in our hometowns from going under!
